Group 1 - The sales of horse-related products in Yiwu, Zhejiang are experiencing a peak ahead of the upcoming Year of the Horse, with various items such as toys and decorative paintings already in high demand [1][3] - Domestic buyers prefer trendy products, while international buyers lean towards traditional items, indicating a diverse market preference [5] - The plush toy sales area has prominently displayed zodiac products for the Year of the Horse, leading to increased orders and production efforts to meet demand [7] Group 2 - Merchants are combining popular IP themes with festive needs, launching themed red envelopes featuring horse images and auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), appealing to younger consumers [8] - Traditional style products are particularly popular in northern cities, with orders already scheduled into January 2026, reflecting strong market demand [10]