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11月28日正式发售 六款“马墩墩”新品上线
Bei Jing Shang Bao· 2025-11-15 03:39
Core Viewpoint - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Madundun Series Products" has been officially launched for pre-order, with a wide range of purchasing channels available across China [1][3]. Group 1: Product Launch and Availability - The Madundun series products will be officially available for sale on November 28, through various channels including Tmall's "Olympic Official Flagship Store," China Unicom APP, and 1,500 retail outlets across 31 provinces [1]. - Additional purchasing options include China Post's branches, international duty-free shops in Sanya and Haikou, and several notable locations in Beijing [1]. Group 2: Product Features and Variants - This year's Madundun series features six figurines, including four regular versions ("Chitu Madundun," "Peach Blossom Madundun," "Qingzong Madundun," "Bailong Madundun") and two hidden versions ("Feihuang Madundun," "Wuzhu Madundun") [3]. - The product range includes nearly a hundred items such as plush toys, figurines, badges, refrigerator magnets, ceramics, keychains, postcards, precious metals, and cushions, showcasing a diverse representation of the Madundun character [3]. Group 3: Cultural Significance - Madundun serves as a cultural ambassador, promoting Olympic spirit, sports culture, and Chinese culture, while being a part of the Olympic intellectual property development [3]. - The series has successfully integrated Olympic culture with Chinese zodiac culture, exemplifying a blend of sports, culture, and entertainment, thereby establishing a strong connection between Olympic culture and everyday life [3].
“马墩墩”亮相,奥林匹克历史知识产权授权产品系列新品发布
Xin Jing Bao· 2025-11-14 04:25
在国际奥委会与中国奥委会的紧密合作与深入交流下,过去三年间,"兔墩墩""龙墩墩""蛇墩墩"系列产 品成功面世。该系列产品作为奥运文化遗产与中国生肖文化完美融合的成功范例,巧妙地汇聚了奥运、 体育、文化、娱乐等诸多元素,使得"冰墩墩"这一IP深深印刻在广大消费者的心中,成为连接奥运文化 与大众生活的重要纽带。它不仅展现了奥运的魅力与活力,更传承了中国传统文化的深厚底蕴,为推动 奥运文化的传播与发展发挥了积极作用。 新京报讯(记者吴为)11月14日,庆祝北京冬奥会四周年暨奥林匹克历史知识产权授权产品——"马墩 墩"系列新品发布会在国家体育场鸟巢金色大厅举行。 今年的"马墩墩"不同于以往的形式,现场发布了6个形象的"马墩墩"手办,其中4个常规款,2个隐藏 款,因不同颜色赋予了不同寓意,每款都对应着独特的吉祥愿景。授权产品也丰富多样,涵盖毛绒、摆 件、徽章、冰箱贴、陶瓷、钥匙扣、明信片、贵金属、抱枕等近百款产品。"马墩墩"作为奥林匹克历史 知识产权再次授权开发的文创产品,恰似一座连接奥运文化与大众的桥梁,不仅是可爱的文创,更是传 播奥运精神、体育文化和中国文化的重要使者,将奥运激情传递至每一处角落。 "北京2022冬 ...