Group 1 - China Unicom launched the "Ma Dun Dun" series of products, including plush toys, refrigerator magnets, and keychains, during a sales event in Beijing on November 28 [1] - The event featured a theme stamp collection activity at the Xidan branch, where participants could collect stamps through various activities and exchange them for limited edition merchandise [2] - Customers purchasing specific eSIM devices and related services were offered exclusive "Ma Dun Dun" cultural creative gifts [2]

Core Viewpoint - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Madundun Series Products" has been officially launched for pre-order, with a wide range of purchasing channels available across China [1][3]. Group 1: Product Launch and Availability - The Madundun series products will be officially available for sale on November 28, through various channels including Tmall's "Olympic Official Flagship Store," China Unicom APP, and 1,500 retail outlets across 31 provinces [1]. - Additional purchasing options include China Post's branches, international duty-free shops in Sanya and Haikou, and several notable locations in Beijing [1]. Group 2: Product Features and Variants - This year's Madundun series features six figurines, including four regular versions ("Chitu Madundun," "Peach Blossom Madundun," "Qingzong Madundun," "Bailong Madundun") and two hidden versions ("Feihuang Madundun," "Wuzhu Madundun") [3]. - The product range includes nearly a hundred items such as plush toys, figurines, badges, refrigerator magnets, ceramics, keychains, postcards, precious metals, and cushions, showcasing a diverse representation of the Madundun character [3]. Group 3: Cultural Significance - Madundun serves as a cultural ambassador, promoting Olympic spirit, sports culture, and Chinese culture, while being a part of the Olympic intellectual property development [3]. - The series has successfully integrated Olympic culture with Chinese zodiac culture, exemplifying a blend of sports, culture, and entertainment, thereby establishing a strong connection between Olympic culture and everyday life [3].

Core Insights - The launch of the "Ma Dun Dun" series products celebrates the fourth anniversary of the Beijing Winter Olympics and highlights the collaboration between the International Olympic Committee and the Chinese Olympic Committee [1][2] - The "Ma Dun Dun" series integrates Olympic culture with Chinese zodiac culture, showcasing elements of sports, culture, and entertainment, thus becoming a significant link between Olympic culture and public life [1] - The design of "Ma Dun Dun" draws inspiration from six legendary horses, symbolizing loyalty and bravery in Chinese culture, and aims to resonate with contemporary audiences [1] Product Details - The "Ma Dun Dun" series includes six figurines, with four regular and two hidden variants, each representing unique auspicious meanings through different colors [2] - A wide range of authorized products is available, including plush toys, ornaments, badges, fridge magnets, ceramics, keychains, postcards, precious metals, and cushions, totaling nearly a hundred items [2] - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Ma Dun Dun series" is now available for pre-order on Tmall and will officially launch on November 28 across various retail channels [2]