2月13日 国际奥委会主席考文垂 到访新华社米兰冬奥会报道中心 手持一只马年限定版的"冰墩墩" ——"马墩墩" 向大家送上春节祝福 这一次 "冰墩墩"头戴马儿造型头饰 手拿马儿造型手办 脚踏祥云向未来出发 又一次吸引了全球目光 2022年北京冬奥会期间 "冰墩墩"彻底火了 无论是"卡门"的呆萌表现 2026年2月13日，国际奥委会主席考文垂在新华社米兰冬奥会报道中心展示"马墩墩"。新华社记者 张铖 摄 还是在冬奥赛场上的互动 从2019年诞生至今 这只憨态可掬的熊猫 早已走入了人们的日常生活 成为了连接奥运文化 与中国传统文化的桥梁 都让这只"熊猫"迅速圈粉 2022年6月8日，广州美院毕业生捧着"冰墩墩"在校园内拍照留念。新华社记者 刘大伟 摄 2019年9月17日 北京2022年冬奥会吉祥物 "冰墩墩"正式发布 它以国宝大熊猫为原型 外层包裹着冰晶外壳 脸部周围装饰着彩色光环 成为北京冬奥会的"形象大使" 2019年9月17日，来自丰台区少年宫的小朋友在北京2022年冬奥会吉祥物和冬残奥会吉祥物发布活动结束后与冬奥会吉祥物"冰墩墩"合影。新华社 记者 鞠焕宗 摄 2022年2月20日，北京冬奥会花样滑冰表 ...

到访新华社米兰冬奥会报道中心 2月13日 国际奥委会主席考文垂 手持一只马年限定版的"冰墩墩" ——"马墩墩" 向大家送上春节祝福 00:11 ↑点击观看视频 这一次 "冰墩墩"头戴马儿造型头饰 手拿马儿造型手办 脚踏祥云向未来出发 又一次吸引了全球目光 2026年2月13日，国际奥委会主席考文垂在新华社米兰冬奥会报道中心展示"马墩墩"。新华社记者 张铖 摄从2019年诞生至今 这只憨态可掬的熊猫 早已走入了人们的日常生活 成为了连接奥运文化 与中国传统文化的桥梁 成为北京冬奥会的"形象大使" 2022年6月8日，广州美院毕业生捧着"冰墩墩"在校园内拍照留念。新华社记者 刘大伟 摄2019年9月17日 北京2022年冬奥会吉祥物 "冰墩墩"正式发布 它以国宝大熊猫为原型 外层包裹着冰晶外壳 脸部周围装饰着彩色光环 "冰墩墩"彻底火了 无论是"卡门"的呆萌表现 还是在冬奥赛场上的互动 都让这只"熊猫"迅速圈粉 国际奥委会终身名誉主席巴赫说 "我见到'冰墩墩'的第一眼就爱上它了" 2019年9月17日，来自丰台区少年宫的小朋友在北京2022年冬奥会吉祥物和冬残奥会吉祥物发布活动结束后与冬奥会吉祥物"冰墩墩"合影。 ...

Core Viewpoint - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Madundun Series Products" has been officially launched for pre-order, with a wide range of purchasing channels available across China [1][3]. Group 1: Product Launch and Availability - The Madundun series products will be officially available for sale on November 28, through various channels including Tmall's "Olympic Official Flagship Store," China Unicom APP, and 1,500 retail outlets across 31 provinces [1]. - Additional purchasing options include China Post's branches, international duty-free shops in Sanya and Haikou, and several notable locations in Beijing [1]. Group 2: Product Features and Variants - This year's Madundun series features six figurines, including four regular versions ("Chitu Madundun," "Peach Blossom Madundun," "Qingzong Madundun," "Bailong Madundun") and two hidden versions ("Feihuang Madundun," "Wuzhu Madundun") [3]. - The product range includes nearly a hundred items such as plush toys, figurines, badges, refrigerator magnets, ceramics, keychains, postcards, precious metals, and cushions, showcasing a diverse representation of the Madundun character [3]. Group 3: Cultural Significance - Madundun serves as a cultural ambassador, promoting Olympic spirit, sports culture, and Chinese culture, while being a part of the Olympic intellectual property development [3]. - The series has successfully integrated Olympic culture with Chinese zodiac culture, exemplifying a blend of sports, culture, and entertainment, thereby establishing a strong connection between Olympic culture and everyday life [3].

Core Viewpoint - The "Ma Dung Dung" series, combining the "Bing Dung Dung" image with Chinese horse culture, was launched to celebrate the fourth anniversary of the Beijing Winter Olympics, conveying unique auspicious wishes through its design [1][3]. Group 1: Product Launch Details - The "Ma Dung Dung" series was officially launched on November 14 in Beijing, featuring six different figurines inspired by legendary horses from Chinese culture [3][6]. - The design incorporates elements of traditional Chinese culture, emphasizing the horse's symbolism of loyalty, bravery, and auspiciousness [3][4]. - The series includes four regular and two hidden variants, each with distinct colors and meanings, such as "Chi Tu Ma Dung Dung" symbolizing career success and "Tao Hua Ma Dung Dung" representing love [4]. Group 2: Cultural Significance - The design reflects the integration of the "Bing Dung Dung" character with the "Twelve Zodiac" culture, resonating with the Chinese people's special feelings towards horses [3][4]. - The series aims to serve as a bridge connecting Olympic culture with the public, promoting Olympic spirit and Chinese culture [4][7]. Group 3: Sales and Distribution - The products will be available for pre-order on Tmall and officially released on November 28 across various retail channels, including the Bird's Nest and China Unicom [7]. - A special limited edition "Ma Dung Dung" item will be released in collaboration with the Beijing TV Spring Festival Gala by the end of 2025 [7]. Group 4: Endorsements and Public Reception - Olympic champion Wu Dajing expressed his emotional connection to the "Bing Dung Dung" series, highlighting its role in inspiring winter athletes [5].

Core Insights - The launch of the "Ma Dun Dun" series products celebrates the fourth anniversary of the Beijing Winter Olympics and highlights the collaboration between the International Olympic Committee and the Chinese Olympic Committee [1][2] - The "Ma Dun Dun" series integrates Olympic culture with Chinese zodiac culture, showcasing elements of sports, culture, and entertainment, thus becoming a significant link between Olympic culture and public life [1] - The design of "Ma Dun Dun" draws inspiration from six legendary horses, symbolizing loyalty and bravery in Chinese culture, and aims to resonate with contemporary audiences [1] Product Details - The "Ma Dun Dun" series includes six figurines, with four regular and two hidden variants, each representing unique auspicious meanings through different colors [2] - A wide range of authorized products is available, including plush toys, ornaments, badges, fridge magnets, ceramics, keychains, postcards, precious metals, and cushions, totaling nearly a hundred items [2] - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Ma Dun Dun series" is now available for pre-order on Tmall and will officially launch on November 28 across various retail channels [2]

Core Points - The upcoming National Day and Mid-Autumn Festival will feature a carnival at Shougang Park, combining elements of the Winter Olympics and family activities [2] - The "Beijing Winter Olympic Spirit Theme Exhibition" opened on September 29, showcasing over 50 precious images from the bidding, preparation, and hosting of the Beijing Winter Olympics [2] - The exhibition runs from September 29 to October 5, highlighting Shougang Park's significance as a symbol of Beijing's dual Olympic legacy [2] Group 1 - The event adopts a "theme exhibition + family carnival" format, allowing visitors to experience Shougang Park's unique industrial landscape and Olympic spirit [4] - From October 1 to 5, visitors can enjoy a free ceramic art exhibition and discounted pottery activities at the cultural and art museum in the second floor of the warehouse [4] - The technology playground at the warehouse street will feature dry ice bubble shows and robot performances, with multiple humanoid robots performing dance shows over five days [4] Group 2 - The Shougang cultural and creative store offers a variety of unique products, and visitors can also experience facial painting [6] - A trendy cultural brand market will be held in the South Six Cylinder area, and a family sightseeing train will take visitors to various themed activity sites [6]