亮点方面，集团强化资源协同，在七大核心点位推动文商旅体展融合；通过四大书城、百余网点实 现"16+1"区服务全覆盖；并推出马年系列文创、京津冀景区联票升级版等新产品，激活文化消费。首文 科集团党委副书记、副董事长张金玲表示，此举旨在以文化融合创新呈现"京彩"新年，让公众感受传统 年味与现代人文交织的魅力。 文化季涵盖1场面向快递员、网约车司机等新就业群体的专场演出；剧场、公共、网络三大空间联动， 推出170余场演出、200余个文化点位及线上"云过年"活动；40支文艺轻骑兵将深入公园、社区开展流动 演出；累计300余场活动营造"天天有精彩"的节日氛围。 北京商报讯（记者 葛婷婷）2月3日，首文科集团在京宣布，"和你在北京"2026贺岁文化季正式启动。 作为集团实质性整合后各业务板块首次深度协同亮相，本次活动自2月4日持续至3月3日， 以"1+3+40+300"立体布局，覆盖演艺、图书、文创、电影等多领域，为市民游客提供"一站式"春节文化 体验。 ...

Group 1: Cultural and Artistic Events - Beijing is preparing a series of cultural and artistic activities for the upcoming New Year and Spring Festival, emphasizing the integration of traditional and modern experiences [1] - The Beijing People's Art Theatre will host various performances, including historical dramas and modern comedies, providing audiences with immersive theatrical experiences [2] - The events aim to showcase the charm of Beijing's cultural heritage and enhance consumer engagement during the festive season [1][2] Group 2: Culinary Experiences - Quanjude Group is launching a range of traditional culinary experiences, including new store openings and special New Year meal packages featuring their famous Peking duck and other delicacies [4] - The company is also introducing innovative cultural products, such as the "Good Duck" series, to attract consumers and enhance the festive atmosphere [4] - The focus is on providing authentic dining experiences that resonate with the cultural significance of the New Year celebrations [4] Group 3: Community Engagement and Services - Tongrentang Group is expanding its community service initiatives through a collaborative mechanism involving multiple sectors, aiming to enhance consumer engagement and promote local economic growth [5][6] - The company plans to host various consumer experience activities during the festive period, including a New Year goods festival and traditional health product offerings [6] - This initiative is part of a broader strategy to connect with local communities and support high-quality regional development [6] Group 4: Retail Innovations - Wangfujing Group is implementing a multi-faceted approach to enhance consumer experiences during the holidays, integrating shopping, culture, and entertainment [7] - The group is focusing on creating immersive shopping environments that combine traditional cultural elements with modern digital experiences [7] - Various themed activities will be organized across their stores to provide unique festive experiences for consumers [7] Group 5: Supermarket Initiatives - Wumart Supermarket is launching three innovative projects and a special New Year goods festival to cater to consumer needs during the festive season [8][9] - The supermarket chain is enhancing its product offerings and services, including the introduction of AI retail flagship stores and a focus on essential goods at discounted prices [8][9] - A special New Year market will be established, featuring discounts and fresh food options to attract shoppers [9][10] Group 6: Cultural Heritage and Community Events - Longfu Temple is set to host a New Year countdown event, featuring live performances and cultural activities to celebrate the festive season [11] - The event aims to promote traditional Chinese culture and engage the community in festive celebrations [11]