2月10日，可口可乐公司发布了2025年第四季度及全年财报。 财报显示，公司四季度营收118.22亿美元，增长2%；净利润为23.16亿美元，增长5%，但低于市场预 期；每股收益（非公认会计准则）为0.58美元，增长6%，高于市场预期的0.56美元。 据了解，可口可乐四季度的营收增长主要得益于浓缩液销量增长4%以及价格/产品组合增长1%。四季度 全球单箱销量增长1%。 2025全年，可口可乐营收479.41亿美元，增长2%；净利润为131.37亿美元，增长23%；每股收益（非公 认会计准则）为3美元，增长4%，高于市场预期的2.99美元。 可口可乐公司董事长兼首席执行官詹姆斯·昆西（James Quincey）表示，公司2025年的业绩表现出韧性 和动能，今后将聚焦于更好执行战略并为长期成功作准备。 值得关注的是，在全年销量方面，可口可乐2025年全球单箱销量持平。按品类来看，旗舰品牌"可口可 乐"四季度销量增长1%，全年销量持平。无糖可口可乐表现亮眼，四季度销量增长13%，全年增长 14%。瓶装水、运动饮料、咖啡和茶四季度销量增长3%，全年增长2%。 2025年，可口可乐方面进一步推动产品组合优化和产品提价 ...

Core Viewpoint - Coca-Cola China is launching a series of activities for the 2026 Year of the Horse Spring Festival, focusing on cultural expression, product innovation, and market layout to meet diverse consumer needs during this important holiday [1][3]. Group 1: Event Launch - Coca-Cola China held a themed fireworks display in Chongqing to kick off the 2026 Year of the Horse Spring Festival series, inviting around 700 consumers to participate both offline and online [1][3]. - The fireworks display incorporated elements of the Spring Festival and the Year of the Horse, with live streaming allowing online viewers to engage through comments and interactions [3]. Group 2: Product Innovation - Coca-Cola China has been integrating traditional Chinese culture into product innovation, launching limited edition packaging since the 2022 Year of the Tiger, and continuing with the 2025 Year of the Snake and the upcoming 2026 Year of the Horse [5]. - The 2026 limited edition features designs based on the Year of the Horse and fireworks, incorporating auspicious symbols and traditional embroidery art to enhance the festive product offerings [5]. Group 3: Multi-Brand Collaboration - During the Spring Festival, multiple brands under Coca-Cola China, including Coca-Cola, Sprite, Minute Maid, Fanta, and Costa Coffee, will collaborate to cover various consumer scenarios such as stocking up, family reunions, and entertainment [7]. - These brands will utilize digital interactions and cross-industry collaborations to launch diverse marketing activities tailored to consumer preferences during the holiday [7]. Group 4: Supply Chain and Market Strategy - Coca-Cola China is enhancing its supply chain capabilities by collaborating with three major bottling partners and 46 factories to ensure stable product supply during the peak consumption period of the Spring Festival [8][9]. - A "Market Impact Week" will be initiated before the festival, involving various teams to engage with consumers and gather insights for future product planning and market strategies [8]. - Over the past three years, Coca-Cola China has invested in upgrading multiple production bases to improve efficiency and delivery capabilities, with five factories already modernized [9].