Core Viewpoint - Multiple art venues in Beijing are celebrating the Year of the Horse with themed exhibitions and cultural activities, allowing audiences to experience the charm of art and take home cultural gifts [1]. Group 1: Exhibitions and Installations - The Central Academy of Fine Arts Museum features a nearly 5-meter tall red horse head art installation, symbolizing a connection between ancient and modern art, marking the start of the 2026 art exhibition season [6]. - The museum is showcasing 221 works in the "Paintings in the Depths of Time" exhibition, which spans from 1938 to 2008, highlighting the artistic journey of Zhou Lingzhao [6]. - The "Vibrant Imagination" exhibition presents over 300 original works and 10 animation pieces from outstanding graduates of the Central Academy of Fine Arts over the past decade [6]. Group 2: Special Activities and Cultural Gifts - During the Spring Festival, the Central Academy of Fine Arts Museum is offering a "Fortune" activity where visitors can receive a fortune character to take home [7]. - The Beijing Painting Academy Museum is hosting a special exhibition titled "Dream as a Horse," featuring the artwork "Such a Thousand Miles," which is inspired by Qi Baishi's "Twelve Zodiac Pictures" [8]. - The Beijing Painting Academy is releasing a limited edition of 1,000 replicas of "Such a Thousand Miles" as a New Year gift [8]. Group 3: Other Art Venues and Events - The Xu Beihong Memorial Museum is open during the Spring Festival, showcasing a collection of valuable works from different periods [9]. - The Tsinghua University Art Museum is hosting an exhibition that explores the deeper meanings of New Year traditions with over 150 components from its collection [9]. - The China Guardian Art Center is featuring a selection of 80 masterpieces from Xu Beihong, Qi Baishi, and Zhang Daqian [9].

Core Insights - The National Museum's cultural products, particularly the "Black Horse" series, have gained significant popularity, reflecting a shift in consumer behavior towards emotional and meaningful purchases [1] - The emergence of various creative products, including the "Crying Horse" and "Ma Biao Biao," illustrates the trend of consumers valuing emotional resonance and self-expression over mere utility [1] Group 1: Product Popularity - The "Black Horse" series, inspired by ancient Chinese artifacts, has been well-received, with around 50 related products launched, including bags and fridge magnets [1] - The "Crying Horse" and "Ma Biao Biao" have also gained traction, appealing to consumers' emotions and cultural connections [1] Group 2: Consumer Behavior - New-generation consumers prioritize emotional engagement and self-expression in their purchasing decisions, moving away from traditional utilitarian values [1] - The trend indicates that consumers are not just buying products but are participating in a shared meaning creation process, as seen in social media interactions around these products [1]