央视网消息：近期，上海多处商圈开启跨年迎新消费季，融合创意IP点亮冬日奇幻梦境。一些承载城市记忆的老街区褪去陈旧感，以一场 场主题市集、沉浸式表演以及艺术展陈，绘就冬日文旅消费新图景。 在上海新天地东台里6500平方米的全景天幕下，一座"极光冰雪小镇"点亮彩灯，雪人、云杉、热气球等各类装置，打造出冬日节庆氛围。 庆典期间，将有近30场极光灯光秀与40余场街区巡游表演轮番登场，打造不同风格的户外演艺现场，持续激活冬日夜经济。 东台路曾是万商云集的古玩老街与花鸟市场，在上海老城厢中见证着城市的发展和变迁。如今，东台里商业街区化身成为24小时的体验空间， 融合各类丰富业态，首店占比达到30%左右。 上海：各大商圈开启冬日亮灯模式 上海各大商圈开启冬日亮灯模式，营造出独特的节日氛围。主题化光影与故事化场景相映成趣，让商圈从购物空间变身治愈人心的冬日秘境， 在温暖氛围中为消费者解锁赏灯、打卡、体验、消费的多元新场景。 在上海的龙之梦商圈，古风街区点亮各色花灯，搭配木质廊架、亭台布景，让街区化身一处新中式打卡地。潮玩街区则引入未来剧场，以恐龙 为原型的仿生机械萌宠在街区穿梭，吸引小朋友追着互动。花艺街区则带用万盆鲜花铺就 ...

Core Points - The first Changnong Flower Spring Festival is taking place at the Strawberry Expo Park in Changping, running until May 20, 2025, featuring over 150 types of horticultural flowers [1][2] - The event is part of a larger initiative to transform the venue into the largest flower market in northern Beijing within 3-5 years, responding to consumer demand and promoting long-term operations [3] Group 1: Event Details - The festival showcases seasonal decorations and includes a smart agriculture exhibition hall with over 20 types of vegetables using advanced cultivation techniques [2] - The flower exhibition hall adopts an "exhibition-sale-competition" integrated model, featuring four themed areas: Peony, Orchid, Bamboo, and Chrysanthemum, with popular horticultural flowers on display [2][3] - The festival includes outdoor activities such as a petting zoo with over 30 gentle animals, circus performances, and weekend shows on the lawn stage, as well as exploring a "night economy" with music and light fountain displays [3] Group 2: Future Plans - The company plans to enhance the venue's operations through seasonal events like spring and winter festivals, aiming to integrate cultural and tourism experiences [3] - The venue will provide 700 regular free parking spaces and 3,000 additional free parking spaces to accommodate visitors during the festival [3]