马爹利
Search documents
无限热爱,“5”出精彩! 海控免税五周年盛典启幕 奏响自贸港消费新乐章
Sou Hu Cai Jing· 2026-02-02 04:08
在海南自贸港封关运作稳步推进的关键时期,海控全球精品免税城(以下简称"海控免税")迎来五周年华诞。 1月31日,以"无限热爱·'5'出精彩"为主题的五周年店庆盛典盛大启幕,作为封关运作后的免税行业标杆性庆 典,海控免税不仅准备了"十重礼遇"回馈消费者,更通过线上线下全渠道联动,展现免税行业在自贸港新阶段 下的蓬勃活力与无限潜力。 十重礼遇引爆新春打造沉浸式消费盛宴 此次店庆适逢农历新年购物旺季,海控免税在店内打造了浓厚的节日氛围。活动当天,消费者进店即可领取马 年新春礼盒,参与"店庆地图"品牌打卡互动,更有机会赢取五粮液、LABUBU潮玩、万元自行车及滑雪板等重 磅大奖。 据了解,1月31日当天,市民游客在店内任意消费即有机会获赠萌趣十足的LABUBU 4.0潮玩挂件,软萌的造型 搭配特有的颜色,瞬间击中年轻人的情绪,成为社交媒体上的打卡新宠;而当五粮液等惊喜好礼揭晓时,现场 不时响起阵阵欢呼,让每一次消费都充满期待与喜悦。游客林女士说:"以前觉得免税店就是买买买,现在发 现它更像一个城市生活新地标——有文化、有互动、有温度。你看我拿在手上的拉布布,我感觉它可以让我开 心一整年。" 来自广东的游客张先生对记者 ...
海控免税五周年盛典启幕,奏响自贸港消费新乐章
Sou Hu Cai Jing· 2026-02-01 09:24
正值海南自贸港封关运作稳步推进的关键阶段,海控全球精品免税城迎来五周年华诞。1月31日,以"无限热爱·'5'出精彩"为主题的五周年店庆盛典启幕,作 为封关运作后免税行业标杆性庆典活动,海控免税以"十重礼遇"回馈消费者,通过线上线下全渠道联动,生动展现自贸港新阶段下免税行业的蓬勃活力与发 展潜力。 "封关后免税商品品类更丰富、价格更实惠,这次店庆秒杀抢到心仪手机,节省近千元。"来自广东的游客张先生的感受,正是自贸港免税消费升级的生动写 照。此外,抖音、美团等平台同步上线"百万补贴"计划,涵盖数码、黄金及通用券等多重福利,通过"线上囤券、线下核销"模式,打通线上线下消费链路, 进一步提升免税购物的便利化与多元化水平。 海控免税相关负责人表示,"无限热爱·'5'出精彩"的主题,既贴合年轻世代消费情感与价值认同,也契合封关后自贸港消费新趋势。通过数字化手段实现全 渠道融合,联动主流互联网平台拓展消费场景,引入潮玩、街舞赛事等年轻化IP,打造"免税+文旅"新消费模式,旨在吸引年轻客群,推动海南免税从购物 场所向生活方式升级地标转型。 作为海南自贸港封关运作后的首个店庆活动,此次盛典具有里程碑意义。海控免税相关负责人表示 ...
攻坚高端,保乐力加打响“价值保卫战”
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-23 10:49
21世纪经济报道记者肖夏 面对业绩增长乏力,全球消费企业都在采取类似的策略:降成本、调预期、改架构、换领导。 2025年年中,保乐力加CEO李家祺(Alexandre Ricard)向员工们介绍了一个当时颇为低调的内部项目:为了打造更灵活、更精简的组织架构,公司决定成立 Gold、Crystal两大业务部门,整合旗下一大批酒类品牌。此举,也是这家跨国酒企应对周期的重大架构调整。 总部在法国的保乐力加,是全球知名跨国酒企。和其他国际知名烈酒一样,保乐力加虽然疫情期间屡创增长,最近两三年却增长乏力,在中美等关键市场面 临多重挑战,股价也持续下行。 21世纪经济报道记者注意到,截至2026年1月22日,相较于2023年的高点,保乐力加的股价已经跌去了六成。 业绩、股价双下行压力之下,保乐力加推出了一系列降本举措:推进资产出售、业务架构调整、开展全球减员,此外还调低了未来几年的增长目标,并提出 到2029财年要实现10亿欧元的降本增效。 时隔半年,保乐力加终于宣布了新业务架构的掌舵者。 北京时间1月20日,多家国际酒类媒体披露,保乐力加宣布Stéphanie Durroux成为Crystal业务部门的负责人,Nodj ...
保乐力加中国支持清华全球可持续发展目标公共政策案例分析大赛
Zhong Guo Shi Pin Wang· 2025-08-18 05:34
Group 1 - The Tsinghua University Global Sustainable Development Goals Public Policy Case Analysis Competition successfully held its finals in Beijing, sponsored by Pernod Ricard China and other organizations [1][6] - The competition attracted 90 teams from 75 universities across seven countries, with nearly 300 students participating, marking a record high [6] - The winning teams included "SHEmpowerment" (first prize), "Betelgeuse" and "Chaski Verde" (second prize), and "All 2gether," "HMSDGs," and "ZeroX" (third prize), with other teams receiving excellence awards [1][6] Group 2 - The competition aimed to encourage students to analyze sustainable development cases from a public policy perspective, focusing on the 17 UN Sustainable Development Goals (SDGs) [6] - Participants presented their cases on global cooperation, economic growth, gender equality, public health, and environmental protection, highlighting the urgent challenges in global sustainable development [6][10] - Professor Zhu Xufeng emphasized the increasing participation of youth in sustainable development, noting the significance of this trend for future change [7][10] Group 3 - Pernod Ricard China has been actively supporting sustainable development initiatives, including establishing scholarships and sponsoring global innovation competitions for climate solutions [13][14] - The company focuses on responsible corporate citizenship, promoting sustainable practices such as increasing glass recycling rates and energy conservation in its operations [13][14] - Pernod Ricard aims to continue collaborating with young talents to advance sustainable development efforts [13] Group 4 - Tsinghua University's School of Public Administration has developed a comprehensive talent training system, offering various master's and doctoral programs related to public management and sustainable development [15] - The Tsinghua University Global Sustainable Development Research Institute conducts interdisciplinary research on the UN SDGs and aims to become a leading think tank in this field [16]
长江消费海外复盘系列之保乐力加:高水平投资和管理铸就全球烈酒龙头
Changjiang Securities· 2025-03-25 08:50
Investment Rating - The report maintains a "Positive" investment rating for the industry [12] Core Insights - Pernod Ricard is a global leader in Western spirits, with a revenue scale second only to Diageo, achieving a fiscal year 2024 revenue of €11.6 billion (approximately ¥88.9 billion) and a CAGR of 4.1% from 2000 to 2024 [7][19] - The company has a diversified brand matrix with 240 brands, including 17 in the top 100 globally, and holds a market share of 8% worldwide, with significant presence in over 160 countries [7][19] - The growth strategy focuses on acquisitions followed by internal cultivation, with a long-term price increase and emphasis on leading brands [7][19] Summary by Sections Company Overview - Pernod Ricard has evolved from a small French aniseed liquor company to the second-largest global spirits company through strategic acquisitions and a decentralized management system [4][9] Historical Development - The company's history can be divided into three phases: pre-2000 focusing on establishing a foundation in France and Europe, 2001-2008 marked by significant acquisitions like Schenley, Allied Domecq, and V&S, and post-2008 focusing on optimizing operations and enhancing high-end brand offerings [8][51] Brand Matrix and Market Position - The brand matrix is comprehensive, covering all major spirit categories, with a strong presence in whisky and vodka, which are the primary revenue sources [24][30] - The company’s market share in whisky is 16.9%, ranking second globally, while vodka and gin also hold significant market shares [30][41] Geographic Distribution - The company has a balanced revenue distribution across regions, with the Americas, Asia, and Europe contributing 28.8%, 42.9%, and 28.3% respectively in fiscal year 2024 [35][38] - The largest markets by revenue are the USA (18.1%), India (12.1%), and France (9.2%) [35][38] Growth Drivers - The growth is primarily driven by internal operations after establishing a solid brand foundation through acquisitions, with a focus on core products and markets [45] - Price increases have been a significant driver of long-term revenue growth, with a CAGR of 4.45% in average price from FY2007 to FY2024 [45]