拓深度，以深厚文化提升"附加值"。到广州行花街、在天津听相声、去重庆吃火锅……感受中华文化和 市井生活，正成为境外游客"中国游"的新趋势。进一步挖掘中华优秀传统文化资源，推动非遗、演艺等 与旅游产业深度融合，有助于推动旅游形态由单一观光向深度体验转变，进而拓展境外游客在华消费的 广度与深度。 广州设立"即买即退"集中退付点、天津推出"津城中医之旅"、重庆引入多个国际品牌首店……多地推出 创新举措，助推入境消费火起来。 "十五五"规划建议提出，培育国际消费中心城市，拓展入境消费。2025年，我国办理离境退税的境外旅 客数量同比增长305%，退税商品销售额同比增长95.9%，"带着空箱去中国"等话题在海外社交平台引发 热议。如何让入境消费从"一时火"到"一直火"？制度供给、产品创新、文化赋能……牵动方方面面。 优环境，以细致服务消除"陌生感"。近年来，一系列制度型开放举措让境外游客入境更便捷、购物更便 利。但也应看到，中小商户外卡受理覆盖率不足，签证、通关、消费等跨部门流程衔接不够顺畅，"找 零难"等问题依然存在。只有进一步打通堵点、补齐短板，营造"不见外"的消费环境，才能让更多境外 游客愿消费、敢消费、多消费。 ...

Core Viewpoint - The Chinese government has identified boosting consumption as a key task for 2025, emphasizing its importance for economic security, industrial upgrading, and improving people's livelihoods [1] Group 1: Importance of Consumption - Consumption is the most fundamental and stable pillar of economic growth, providing solid support for long-term development [2] - Current structural issues include an imbalance between supply and demand, with insufficient consumption and low industrial prices being prominent challenges [2] - Transitioning from an investment and export-driven growth model to one focused on domestic consumption is crucial for enhancing economic quality [2][3] Group 2: Structural Upgrades in Consumption - The shift in consumption patterns reflects a move from quantity to quality, with increasing demand for high-quality goods and services [3] - This transformation is driving supply-side responses, prompting companies to innovate in technology, business models, and service offerings [3][4] - Enhancing the quality of goods and services, particularly in sectors like elderly care and cultural products, is essential for addressing public concerns and ensuring equitable access to development benefits [4] Group 3: Potential of the Chinese Consumption Market - China's consumption market has significant growth potential, supported by a large population and a relatively low share of consumption in GDP compared to developed countries [5][6] - The current service consumption share in per capita consumption is 46.1%, lower than in Japan and the U.S., indicating room for improvement [6] - The ongoing transition in consumption patterns, particularly towards services and cultural spending, is expected to drive future growth [6] Group 4: Addressing Supply and Demand Constraints - The lack of consumer confidence and insufficient high-quality supply are major barriers to consumption growth [7] - A comprehensive approach is needed to stimulate consumption, focusing on income stability, regulatory improvements, and supply upgrades [7][8] - Strategies to increase household income and enhance the consumption environment are critical for unlocking consumer potential [8][9] Group 5: Infrastructure and Policy Support - Infrastructure investment plays a vital role in stabilizing the economy and creating a conducive environment for consumption [10] - Policies should aim to enhance the efficiency of goods and services circulation, particularly in lower-tier markets, to ensure accessibility and affordability [10]