Core Viewpoint - Dream洁股份 reported a decline in revenue for 2024, but managed to achieve a growth in net profit, indicating a focus on cost reduction and efficiency despite challenging market conditions [2][8]. Financial Performance - In 2024, Dream洁股份 achieved revenue of 1.715 billion yuan, a year-on-year decrease of 20.48%, while net profit attributable to shareholders was 24.88 million yuan, an increase of 10.99% [2]. - For Q1 2025, the company reported revenue of 330 million yuan and a net profit of 10.04 million yuan, reflecting a year-on-year growth of 13.87%, with a non-recurring net profit growth of 69.97% [2][8]. Sales Channels - Online sales revenue decreased by 37%, while direct sales and franchise sales fell by 3.23% and 24.53%, respectively [3][5]. - Franchise sales remain the largest revenue channel, followed by direct sales [4]. Store Performance - The number of franchisees decreased from 821 to 788, and the company closed more stores (434) than it opened (212) during the reporting period [5][6]. - The average revenue per direct store increased significantly from 1.8254 million yuan to 3.0306 million yuan [5]. Strategic Direction - The company plans to continue its high-end product strategy, optimize its direct sales channel, and expand its franchise network in 2025 [7]. - There is an emphasis on enhancing operational capabilities and integrating online and offline sales channels [7]. Board Concerns - Board member Chen Jie voted against several resolutions, citing concerns over significant guarantee risks related to a subsidiary and issues with financial disclosures and internal controls [8][9]. - Chen Jie highlighted the lack of transparency regarding the company's financial dealings and questioned the rationale behind increased expenditures on store construction [10][11].

Core Viewpoint - Dream Jie Co., Ltd. has demonstrated resilience in its financial performance, achieving revenue growth and profitability despite market challenges, driven by a focus on high-end bedding products and operational efficiency [1][2][6] Financial Performance - In 2024, the company reported a revenue of 1.715 billion yuan and a net profit of 24.88 million yuan, marking a year-on-year increase of 10.99% [1] - For Q1 2025, revenue reached 330 million yuan with a net profit of 10.04 million yuan, reflecting a year-on-year growth of 13.87% and a 69.97% increase in net profit after excluding non-recurring items [1] - The company has successfully reduced sales, management, and financial expenses, while also decreasing inventory and accounts receivable [2] Product Strategy - High-end bedding products remain the core competitive advantage, with Dream Jie ranked first in sales among similar products for 16 consecutive years [2] - The company has launched several successful high-end products, including the "Silk Language Jiangnan" silk quilt and the award-winning "American Goose Down Quilt" [2] - New patented products have been introduced to meet consumer demands for functionality and comfort [2] Technological Innovation - Dream Jie has been recognized as the first "National Intelligent Manufacturing (Home Textile Factory) Demonstration Enterprise" by the Ministry of Industry and Information Technology, enhancing production efficiency by nearly 40% and reducing costs by about 30% [3] - The company invested over 55 million yuan in R&D, filing six invention patents during the reporting period [3] Market Positioning - The company is adapting to market changes by enhancing high-end personalized services and smart home bedding products, contributing to increased market concentration [4] - Dream Jie is restructuring its offline channel strategy to focus on high-end markets, achieving an average revenue of 3.0306 million yuan per renovated store [4] E-commerce and Marketing - In 2024, online sales revenue reached 317 million yuan, with a year-on-year gross margin increase of 1.47% [4] - The company is leveraging new retail models and deepening engagement with live-streaming e-commerce platforms to enhance brand exposure and customer conversion [5] Policy and Market Opportunities - As one of the first brands included in the Shanghai home textile consumption subsidy program, Dream Jie is capitalizing on policy advantages to boost sales [6]