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广东省庆祝2025年中国农民丰收节主会场活动将在肇庆高要举行
Nan Fang Nong Cun Bao· 2025-09-19 06:36
Core Viewpoint - The main celebration for the 2025 China Farmers' Harvest Festival will be held in Zhaoqing, Guangdong Province, emphasizing agricultural achievements and rural revitalization [2][3][10]. Group 1: Event Details - The main event will take place in the Tiegang community of Jin Du Town, Gao Yao District, Zhaoqing City [3][10]. - The theme for this year's celebration is "Celebrating Agricultural Harvest, Enjoying a Better Life" [6][10]. - The event will feature local cultural performances and exhibitions, showcasing the unique agricultural products of the region [15][22]. Group 2: Agricultural Development - Gao Yao District is recognized as an agricultural hub and a national rural revitalization demonstration county, implementing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project [10][12]. - The district focuses on modern agricultural development through industrialization and a complete industry chain, aiming to create five billion-level full industry chains [11][12]. - The Tiegang community serves as a model for innovative rural construction and operation, contributing to the vibrant development of rural areas in Guangdong [12][13]. Group 3: Activities and Engagement - The celebration will include performances by the national village football champion team and local intangible cultural heritage art groups [16][17]. - Creative programs will highlight local specialties, such as the Gao Yao high-quality shrimp, and feature a promotional campaign for local agricultural products [18][20]. - A "Celebrating Harvest, Promoting Consumption" campaign will be launched, showcasing agricultural products from all 21 cities in the province [21][22].
首部 “高桂虾” 微短剧在高要开机!延续 IP 讲好肇庆特色农业故事
Nan Fang Nong Cun Bao· 2025-07-25 10:33
Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].