广货贺岁年味浓 高要年菜进京出 圈再启盛宴_南 方+_南方plus 1月26日—27 日，"广货行天 下 粤味贺岁 来"之广东年菜 进北京营销活动 在北京举行。来 自"中国罗氏沼 虾之乡""预制菜 产业之都"的高 要年菜亮相活 动，恒兴食品北 京公司受邀参 会，重点推介高 要黑鱼片、罗氏 沼虾等特色产 品，着眼即配、 即热食品赛道， 精准契合当下消 费者的饮食需 求，与京津冀市 场展开深度对 接，推动"广货 行天下"春季行 动之农产品促销 系列活动落地见 效。 肇庆市高要区地 处广东省中部， 坐拥珠江三角 洲、广佛肇经济 圈等多重区位红 利，作为广东省 淡水水产养殖大 区，全区水产养 殖面积19.32万 亩，产量19.5万 吨。其中，高要 罗氏沼虾综合产 值超100亿元， 产量和产值均占 与肉桂深度绑 定，培育出"高 要高桂虾"这一 区域公用品牌， 斩获中国首届县 域品牌赛铜 奖、"广东农博 会最受欢迎产品 奖" 、"2024年度 乡村振兴赋能计 划荣耀之夜百佳 优品"等多项荣 誉。 在"中国预制菜 第一园"——粤 港澳大湾区（肇 庆高要）预制菜 产业园里，2小 时就能让一只罗 氏沼虾身价翻 倍，验收、蒸 煮 ...

Core Viewpoint - The main celebration for the 2025 China Farmers' Harvest Festival will be held in Zhaoqing, Guangdong Province, emphasizing agricultural achievements and rural revitalization [2][3][10]. Group 1: Event Details - The main event will take place in the Tiegang community of Jin Du Town, Gao Yao District, Zhaoqing City [3][10]. - The theme for this year's celebration is "Celebrating Agricultural Harvest, Enjoying a Better Life" [6][10]. - The event will feature local cultural performances and exhibitions, showcasing the unique agricultural products of the region [15][22]. Group 2: Agricultural Development - Gao Yao District is recognized as an agricultural hub and a national rural revitalization demonstration county, implementing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project [10][12]. - The district focuses on modern agricultural development through industrialization and a complete industry chain, aiming to create five billion-level full industry chains [11][12]. - The Tiegang community serves as a model for innovative rural construction and operation, contributing to the vibrant development of rural areas in Guangdong [12][13]. Group 3: Activities and Engagement - The celebration will include performances by the national village football champion team and local intangible cultural heritage art groups [16][17]. - Creative programs will highlight local specialties, such as the Gao Yao high-quality shrimp, and feature a promotional campaign for local agricultural products [18][20]. - A "Celebrating Harvest, Promoting Consumption" campaign will be launched, showcasing agricultural products from all 21 cities in the province [21][22].

Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].