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清远丝苗米香飘广州珠江帝景,社区推广续写品质佳话
Nan Fang Nong Cun Bao· 2025-09-13 01:34
Core Viewpoint - The article highlights the successful community promotion event for Qingyuan silk rice, showcasing its quality and the positive reception from local residents, which aims to enhance brand recognition and market reach for the product [10][19][28]. Group 1: Event Overview - The community promotion event took place at the Pearl River Empire community in Guangzhou, featuring a lively atmosphere with activities such as rice tasting and games [2][3][9]. - This event is the third in a series of promotional activities organized by the Guangdong Silk Rice Cross-County Industrial Park, following two previous events that attracted over 8,000 participants [10][11]. Group 2: Product Reception - Residents expressed high satisfaction with Qingyuan silk rice, with many participants sharing their positive experiences and photos on social media [12][13][14]. - The rice was praised for its quality, with comments highlighting its appealing texture and flavor, leading to a strong interest in purchasing [5][12][14]. Group 3: Agricultural Development - Qingyuan has been actively developing its silk rice industry, with a focus on creating a modern agricultural industrial park and enhancing processing capabilities, which now exceed 600,000 tons annually [19][20]. - The total planting area for Qingyuan silk rice in 2024 is projected to be 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [22]. Group 4: Marketing Strategy - The promotion strategy includes a combination of brand operation, exhibitions, and multimedia advertising to transition Qingyuan silk rice from being well-grown to well-sold [23][27]. - The community promotion effectively creates a direct purchasing channel for residents, facilitating the connection between consumers and producers [26][28].
锁定本周日广州逸景翠园!清远丝苗米邀您试吃套圈赢好米
Nan Fang Nong Cun Bao· 2025-09-06 16:00
本周日,清远丝 苗米要来广州逸 景翠园小区啦! 清远,这座位于 粤北生态发展 区,素有"粤港 澳大湾区后花 园"之称的城 市,凭借着好山 好水的自然条 件,孕育出了备 受赞誉的清远丝 苗米。作为清远 市五大百亿级现 代农业产业之 一,清远丝苗米 以其"细长晶 莹、米香浓郁、 软韧有劲"的独 特口感,深受大 湾区消费者喜 爱。2024年,清 远丝苗米播种面 积达156.04万 亩,综合产值突 破64亿元,品牌 锁定本周日广州 逸景翠园!清远 丝苗米邀您试吃 套圈赢好米_南 方+_南方plus 影响力和市场认 可度持续提升。 清远丝苗米依托 北江沃土、亚热 带气候和沙壤土 等得天独厚的自 然条件,坚持统 一品种、统一管 理、统一加工的 高标准生产流 程,已形成连山 大米、连州富硒 米、阳山七拱米 等一批县域特色 品牌,成为"粤 港澳大湾区后花 园"的优质粮油 代表。此前,清 远丝苗米走进南 方报社、机关单 位、华南新城小 区,反响热烈, 广受好评。 为了让更多广州 市民近距离体验 这一"米中贵 族" ,广东省丝 苗米跨县集群产 业园(清远市) 清远丝苗米区域 公用品牌社区推 介活动即将走进 逸景翠园小区。 现场不 ...
首部 “高桂虾” 微短剧在高要开机!延续 IP 讲好肇庆特色农业故事
Nan Fang Nong Cun Bao· 2025-07-25 10:33
Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].
“六盘山牛肉”推介大会走进银川 引爆消费热潮
Zhong Guo Xin Wen Wang· 2025-07-12 11:30
Core Viewpoint - The event "Beautiful Liupan Mountain · Good Beef Good Taste" in Guyuan City aims to promote high-quality agricultural products, particularly "Liupan Mountain Beef," enhancing brand awareness and market influence [1][2]. Group 1: Event Overview - The event featured product exhibitions, brand promotions, and the opening of the "Liupan Mountain Beef Experience Store" [1]. - A total of 25 agricultural enterprises participated, showcasing fresh beef, potato products, mushrooms, grains, hot pot bases, and various cooked products [1]. - A consumer subsidy program was launched, with Guyuan City investing 100,000 yuan to subsidize 2 yuan for every kilogram of beef sold by participating businesses [1]. Group 2: Product Quality and Production Data - Guyuan City has over 1 million cattle, with an annual output of 360,000 cattle and more than 80,000 tons of high-quality beef [2]. - The beef contains 3.8 grams of glutamic acid per 100 grams, three times the average level, and selenium content is seven times the average [2]. - The city also has over 500,000 acres of high-quality cool-season vegetable planting, producing over 2 million tons of fresh vegetables annually [2]. - More than 60 agricultural products have received "three products and one standard" certification, ensuring they are green, high-quality, and safe [2]. - Guyuan's annual potato output exceeds 1.45 million tons, with 120,000 tons processed into starch and 100,000 tons of frozen products exported to over 20 countries and regions [2].
“甘味”庆阳农产品进京推荐,19个项目现场签约
Xin Jing Bao· 2025-05-16 10:03
Group 1 - The core event was the "Guanwei" Qingyang agricultural product promotion held in Beijing, showcasing various local products and attracting numerous buyers, resulting in 19 signed projects totaling 1.18 billion yuan [1][3] - Qingyang is recognized as an important agricultural production base in Gansu, with a total area of 27,000 square kilometers and a population of approximately 2.18 million, including 1.26 million rural residents [1][2] - The region has been developing eight major agricultural sectors, including meat sheep, meat cattle, and apples, with a strong emphasis on both quality and quantity improvements [2] Group 2 - The promotion featured notable local products such as Qingyang apples, lamb, and various grains, which are well-regarded for their quality and nutritional value [2] - The event resulted in six investment projects worth 920 million yuan and 12 agricultural purchase agreements totaling 260 million yuan [3] - New direct sales stores for Qingyang apples and other products were established in Beijing, enhancing market access for local agricultural products [3]
河北沧州“黄骅旱碱麦”进京推介,与北京采购商现场达成合作
Xin Jing Bao· 2025-04-25 10:21
Core Insights - The event held on April 25 in Cangzhou, Hebei, promoted the Huanghua drought-resistant wheat brand, with 13 companies participating and 5 partnerships established with quality buyers from Beijing [1][2] - The unique qualities and production history of the drought-resistant wheat, which thrives in saline-alkali soil, were highlighted during the event [1] Group 1: Industry Overview - Huanghua drought-resistant wheat has over 2,600 years of cultivation history, with previous yields as low as 50 kilograms per mu due to saline-alkali land [2] - Recent agricultural advancements, including improved irrigation and organic fertilization, have led to the development of local varieties such as "Jiemai 19" and "Cangmai 6002," resulting in a significant increase in yield [2] Group 2: Production and Market Demand - In 2024, over 800,000 mu of Huanghua drought-resistant wheat achieved an average yield of 240 kilograms per mu, totaling over 190,000 tons, marking increases in yield, area, and total production [2] - The wheat has a high flour extraction rate of approximately 76% and is classified as high-gluten wheat, which is in high demand in the traditional noodle market of Beijing [2]