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首部 “高桂虾” 微短剧在高要开机!延续 IP 讲好肇庆特色农业故事
Nan Fang Nong Cun Bao· 2025-07-25 10:33
Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].
“六盘山牛肉”推介大会走进银川 引爆消费热潮
Zhong Guo Xin Wen Wang· 2025-07-12 11:30
Core Viewpoint - The event "Beautiful Liupan Mountain · Good Beef Good Taste" in Guyuan City aims to promote high-quality agricultural products, particularly "Liupan Mountain Beef," enhancing brand awareness and market influence [1][2]. Group 1: Event Overview - The event featured product exhibitions, brand promotions, and the opening of the "Liupan Mountain Beef Experience Store" [1]. - A total of 25 agricultural enterprises participated, showcasing fresh beef, potato products, mushrooms, grains, hot pot bases, and various cooked products [1]. - A consumer subsidy program was launched, with Guyuan City investing 100,000 yuan to subsidize 2 yuan for every kilogram of beef sold by participating businesses [1]. Group 2: Product Quality and Production Data - Guyuan City has over 1 million cattle, with an annual output of 360,000 cattle and more than 80,000 tons of high-quality beef [2]. - The beef contains 3.8 grams of glutamic acid per 100 grams, three times the average level, and selenium content is seven times the average [2]. - The city also has over 500,000 acres of high-quality cool-season vegetable planting, producing over 2 million tons of fresh vegetables annually [2]. - More than 60 agricultural products have received "three products and one standard" certification, ensuring they are green, high-quality, and safe [2]. - Guyuan's annual potato output exceeds 1.45 million tons, with 120,000 tons processed into starch and 100,000 tons of frozen products exported to over 20 countries and regions [2].
“甘味”庆阳农产品进京推荐,19个项目现场签约
Xin Jing Bao· 2025-05-16 10:03
Group 1 - The core event was the "Guanwei" Qingyang agricultural product promotion held in Beijing, showcasing various local products and attracting numerous buyers, resulting in 19 signed projects totaling 1.18 billion yuan [1][3] - Qingyang is recognized as an important agricultural production base in Gansu, with a total area of 27,000 square kilometers and a population of approximately 2.18 million, including 1.26 million rural residents [1][2] - The region has been developing eight major agricultural sectors, including meat sheep, meat cattle, and apples, with a strong emphasis on both quality and quantity improvements [2] Group 2 - The promotion featured notable local products such as Qingyang apples, lamb, and various grains, which are well-regarded for their quality and nutritional value [2] - The event resulted in six investment projects worth 920 million yuan and 12 agricultural purchase agreements totaling 260 million yuan [3] - New direct sales stores for Qingyang apples and other products were established in Beijing, enhancing market access for local agricultural products [3]
河北沧州“黄骅旱碱麦”进京推介,与北京采购商现场达成合作
Xin Jing Bao· 2025-04-25 10:21
Core Insights - The event held on April 25 in Cangzhou, Hebei, promoted the Huanghua drought-resistant wheat brand, with 13 companies participating and 5 partnerships established with quality buyers from Beijing [1][2] - The unique qualities and production history of the drought-resistant wheat, which thrives in saline-alkali soil, were highlighted during the event [1] Group 1: Industry Overview - Huanghua drought-resistant wheat has over 2,600 years of cultivation history, with previous yields as low as 50 kilograms per mu due to saline-alkali land [2] - Recent agricultural advancements, including improved irrigation and organic fertilization, have led to the development of local varieties such as "Jiemai 19" and "Cangmai 6002," resulting in a significant increase in yield [2] Group 2: Production and Market Demand - In 2024, over 800,000 mu of Huanghua drought-resistant wheat achieved an average yield of 240 kilograms per mu, totaling over 190,000 tons, marking increases in yield, area, and total production [2] - The wheat has a high flour extraction rate of approximately 76% and is classified as high-gluten wheat, which is in high demand in the traditional noodle market of Beijing [2]