香牌萦绕古 韵……11月20 日，在2025年中 国南药食养产业 大会的展台前， 高要肉桂以"全 品类矩阵"惊艳 亮相，从传统药 材到创新美食， 从日常食材到文 化手作，全方位 解锁"药食同 源"的多元可 能，稳稳占据这 场国家级南药盛 会的C位。 据悉，这是我国 首次以"南药食 养"为主题的国 家级盛会，也是 粤港澳大湾区迎 来的首个南 药"国字号"大 百年大桂的百亿 雄心，"高桂"借 南药盛会打造产 业标杆_南方+_ 南方plus 桂皮铺展醇厚底 色，桂油流淌晶 莹光泽，肉桂茶 氤氲暖香，高桂 大虾鲜透舌尖， 高桂燕窝粥浸润 滋养，古法肉桂 会。 活动上，高要区 作为"中国肉桂 名县"，携"高要 肉桂"全产业链 矩阵惊艳亮相， 一系列合作项目 签约，肉桂产业 成果、"高桂"特 色新品首次发 布，成为大会焦 点、亮点。从一 棵桂树到百亿产 业，高要肉桂以 创新与传承，借 力"媒体+"传 播，从深山走向 全球舞台。 项目签约与产业 标准发布 高要肉桂发展添 新翼 开幕式上，高要 区高桂康养小镇 项目、粤港澳大 湾区（肇庆高 要）高桂南药全 产业链基地项 目、宏志达南药 科研生产基地项 目正式签约，为 高要南药 ...

Core Viewpoint - The article highlights the development of five key agricultural industries in Zhaoqing's Gaoyao District, focusing on the integration of modern agricultural practices and the establishment of a comprehensive agricultural industry chain to boost local economic growth and improve farmers' incomes [8][9][10]. Group 1: Key Agricultural Industries - The five distinctive industries include high-quality shrimp, ducks, geese, and cinnamon, which are pivotal in driving local economic development and enhancing the livelihoods of farmers [9][10]. - The annual output value of the high-quality shrimp industry is projected to exceed 70 billion yuan, with farmers earning an average annual income of over 200,000 yuan [15][16][36]. - The high-quality duck industry aims to produce 1 billion ducks, with an expected annual output value surpassing 55 billion yuan [60][66]. Group 2: Agricultural Practices and Innovations - Gaoyao has adopted an ecological model for shrimp farming, integrating cinnamon into the feed to enhance shrimp health and reduce disease, which has led to a significant increase in survival rates and reduced farming cycles [24][26]. - The district has established a digital platform for the entire shrimp industry chain, improving market access and efficiency in sales [27][29]. - The rice cultivation area spans over 498,000 acres, with an average yield of 882 pounds per acre, making it a crucial rice-producing region in the Pearl River Delta [38][54]. Group 3: Economic Impact and Future Goals - The comprehensive output value of the high-quality goose industry has reached 51.6 billion yuan, with plans to enhance processing and distribution capabilities [73][76]. - The cinnamon industry occupies 20% of the national planting area and accounts for over 50% of the country's cinnamon exports, generating significant foreign exchange earnings [90][92]. - Future projections indicate that the combined output value of the high-quality goose and duck industries will continue to grow, with targets set for 2025 and beyond [66][80].

Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].