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首部 “高桂虾” 微短剧在高要开机!延续 IP 讲好肇庆特色农业故事
Nan Fang Nong Cun Bao· 2025-07-25 10:33
Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].