Core Insights - The article highlights the ambitious development of the "High桂" brand, aiming to establish a benchmark in the southern medicine and food industry through the first national conference focused on "Southern Medicine and Food Nourishment" in China [8][10][60] Group 1: Event Overview - The event is the first national-level conference themed on "Southern Medicine and Food Nourishment" in China, marking a significant milestone for the Guangdong-Hong Kong-Macao Greater Bay Area [8][10] - High Yao District showcased its "High Yao Cinnamon" full industry chain matrix, featuring traditional medicinal materials and innovative food products, capturing the spotlight at the conference [11][12][60] Group 2: Industry Development - High Yao District, recognized as "China's Cinnamon County," has a cinnamon planting area exceeding 700,000 acres, with a comprehensive industry chain output value reaching 5.25 billion yuan, benefiting over 30,000 farmers [44][45] - The total output value of High Yao cinnamon is projected to exceed 10.6 billion yuan by 2024, reflecting its core contribution to the Zhaoqing southern medicine industry [48][49] Group 3: Product Innovation - The "High桂" series of new products, including traditional cinnamon, cinnamon oil, and innovative items like cinnamon tea and cinnamon coffee, have successfully redefined the traditional image of cinnamon as merely a cooking ingredient [36][37][60] - The conference featured the release of significant industry standards and promotional materials, including the "Zhaoqing Cinnamon Industry Development White Paper" and various regional branding initiatives [22][25][60] Group 4: Future Prospects - High Yao is transforming its cinnamon industry into a modernized value chain encompassing planting, research and development, processing, sales, and cultural tourism, aiming to leverage "media+" for market expansion [50][53][54] - The integration of traditional practices with modern innovation positions High Yao cinnamon as a key player in promoting the "Southern Medicine and Food Nourishment" concept, contributing to the region's economic development and cultural dialogue [60]

Core Viewpoint - The article highlights the development of five key agricultural industries in Zhaoqing's Gaoyao District, focusing on the integration of modern agricultural practices and the establishment of a comprehensive agricultural industry chain to boost local economic growth and improve farmers' incomes [8][9][10]. Group 1: Key Agricultural Industries - The five distinctive industries include high-quality shrimp, ducks, geese, and cinnamon, which are pivotal in driving local economic development and enhancing the livelihoods of farmers [9][10]. - The annual output value of the high-quality shrimp industry is projected to exceed 70 billion yuan, with farmers earning an average annual income of over 200,000 yuan [15][16][36]. - The high-quality duck industry aims to produce 1 billion ducks, with an expected annual output value surpassing 55 billion yuan [60][66]. Group 2: Agricultural Practices and Innovations - Gaoyao has adopted an ecological model for shrimp farming, integrating cinnamon into the feed to enhance shrimp health and reduce disease, which has led to a significant increase in survival rates and reduced farming cycles [24][26]. - The district has established a digital platform for the entire shrimp industry chain, improving market access and efficiency in sales [27][29]. - The rice cultivation area spans over 498,000 acres, with an average yield of 882 pounds per acre, making it a crucial rice-producing region in the Pearl River Delta [38][54]. Group 3: Economic Impact and Future Goals - The comprehensive output value of the high-quality goose industry has reached 51.6 billion yuan, with plans to enhance processing and distribution capabilities [73][76]. - The cinnamon industry occupies 20% of the national planting area and accounts for over 50% of the country's cinnamon exports, generating significant foreign exchange earnings [90][92]. - Future projections indicate that the combined output value of the high-quality goose and duck industries will continue to grow, with targets set for 2025 and beyond [66][80].

Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].