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首部 “高桂虾” 微短剧在高要开机!延续 IP 讲好肇庆特色农业故事
Nan Fang Nong Cun Bao· 2025-07-25 10:33
Core Viewpoint - The short drama "Love the Highest 'Gui'" is launched in Gaoyao District, Zhaoqing City, focusing on the local specialty agricultural product "High Gui Shrimp" and aims to promote the cultural value and brand of agricultural products through micro-dramas [2][8]. Group 1: Industry Development - Gaoyao is recognized as the "Hometown of Chinese Macrobrachium" and has developed the largest modern agricultural industry chain for Macrobrachium in the country, with a comprehensive output value exceeding 10 billion [10][11]. - The integration of local cinnamon into Macrobrachium farming has led to the creation of the "High Gui Shrimp" regional public brand, which has won several awards, including the bronze medal at the first county brand competition and the most popular product award at the Guangdong Agricultural Expo [12][13]. Group 2: Cultural Promotion - Micro-dramas are emerging as a new method for promoting agricultural product brands and enhancing cultural value, with the support of the Guangdong Provincial Department of Agriculture and Rural Affairs [7][8]. - The drama "Love the Highest 'Gui'" is a continuation of the national first "New Year Flower" micro-drama "Father's Love Like Orchid," which inspires the protagonist to achieve a symbiotic relationship between Macrobrachium and cinnamon trees [17][18]. Group 3: Future Prospects - Zhaoqing plans to continue focusing on large-scale agricultural products with strong brand influence, exploring the practice of "one drama igniting an industry, enriching local people," to inject lasting cultural and industrial vitality into rural revitalization [19][20].
观察丨阳江海鲜进成都,一个沿海城市的省际突围
Nan Fang Nong Cun Bao· 2025-05-01 15:34
Core Viewpoint - The article highlights the promotion of Yangjiang's agricultural products in Chengdu, showcasing the region's unique seafood and agricultural specialties, and emphasizes the importance of integrating into larger markets to enhance the agricultural economy [4][10][30]. Group 1: Agricultural Promotion and Market Integration - Yangjiang hosted an agricultural brand product promotion event in Chengdu, featuring a variety of local specialties and foods [4][6]. - The event serves as a platform for Yangjiang to accelerate its integration into larger markets, facilitating cross-regional agricultural product sales [10][30]. - Yangjiang aims to establish itself as a national and provincial demonstration base for marine aquaculture, promoting its seafood brand "Yangjiang Seafood" [7][8]. Group 2: Agricultural Production and Resources - Yangjiang is a significant agricultural production area in Guangdong, with a focus on developing unique local agricultural industries [5][19]. - The region has built 866 deep-water net cages, producing over 40,000 tons of seafood annually, with a production value exceeding 1.2 billion yuan [16][18]. - Yangjiang's agricultural resources include a favorable climate and diverse land and sea areas, fostering the growth of various local agricultural products [20][21]. Group 3: Product Diversity and Consumer Appeal - Yangjiang's products, such as Chengcun oysters, prawns, and various fruits, are well-known and have the potential to become popular among consumers [25][26][37]. - The promotion of local specialties has led to increased consumer interest, with products like Yangjiang's fermented black beans and seafood gaining popularity [40][53]. - The region has developed 127 agricultural brands, with 49 recognized as national or provincial quality products [42][45]. Group 4: Collaborative Development and Future Prospects - The collaboration between Yangjiang and Chengdu is seen as a model for rural revitalization and building a unified national market [66][67]. - Yangjiang's agricultural enterprises are exploring partnerships with local markets and logistics platforms in Chengdu to enhance product distribution [60][61]. - The integration of Yangjiang's agricultural products into the Chengdu market is expected to drive new market opportunities and boost the agricultural economy [30][62].