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最强增程!只卖30万?月销6万台的零跑真的飘了?
电动车公社· 2025-10-22 16:21
Core Viewpoint - Leap Motor's flagship D19 model showcases advanced technology and competitive pricing, positioning itself strongly in the market against established competitors [3][14][60]. Group 1: Product Features and Technology - The D19 features an 80 kWh range extender battery with a range of 500 km and a pure electric version with a 1000V architecture, highlighting its technological advancements [3][24]. - The vehicle is equipped with the Qualcomm dual 8797 chip, which offers a computing power of 1280 TOPS, making it a significant player in the industry [36][42]. - Key components of the D19 are sourced from top suppliers, including CATL batteries and Bosch steering systems, indicating a shift from previous cost-cutting measures to a focus on quality [18][52]. Group 2: Marketing and Brand Positioning - Leap Motor has adopted a more aggressive marketing strategy for the D19, contrasting its historically low-key approach, which included cost-saving measures in previous launches [5][13]. - The brand aims to maintain its identity as a "tech equality" company, ensuring that the D19 is not priced as a luxury vehicle despite its high-end features [21][23]. - The D19 is positioned competitively against models like the AITO M9 and Li Auto L9, with a target price range that could potentially undercut these competitors [43][56]. Group 3: Cost Management and Self-Development - Leap Motor continues to emphasize cost efficiency through self-developed components, which now account for 65% of the BOM cost of each vehicle [54][56]. - The integration of the drive and generator into a single unit in the D19's dual motor system exemplifies the company's strategy to reduce costs while maintaining performance [28][30]. - The company has plans to expand its self-developed parts to further reduce reliance on external suppliers, enhancing its competitive edge [52][55]. Group 4: Market Performance and Future Outlook - In the first nine months of the year, Leap Motor delivered nearly 400,000 vehicles, surpassing a cumulative delivery of 1 million units, indicating strong market demand [58][60]. - The introduction of the D19 is timely, as it aims to capture a growing market for large electric SUVs while enhancing the brand's image and product line [61][62]. - The company remains cautious about future competition and market dynamics, recognizing that maintaining leadership in the automotive industry requires continuous innovation and customer focus [66][68].
零跑 D19 豪华旗舰 SUV 首发亮相:三电机四驱,增程版纯电续航 500km
Xin Lang Cai Jing· 2025-10-17 00:54
根据介绍,零跑 D19 全系搭载 80.3kWh 大电池增程,纯电续航 500km,辅以 40L 油箱,使纯电成为绝对主力、油箱成为辅助备份。新车支持 800V 快充, 标配宁德时代全新"超混体系电池",号称全球首次实现把磷酸铁锂和三元锂装入同一个电芯。 80.3kWh大电池增程 增程CTC电池技术 500km纯电续航增程 智能四驱增程系统 旗舰千伏纯电 115kWh超级混合电芯 全栈1000V三电系统 34合1超级热管理模块 IT之家 10 月 16 日消息,今天晚上,零跑旗舰 D 平台及该平台首款车型 —— 豪华旗舰 SUV D19 正式首发亮相。官方表示,D 平台是"百万级"技术平台, D19 则是"重塑旗舰出行的奢享新境"。 六大技术实力 多项突破 旗舰增程 旗舰驾控 3电机矢量控制 3秒级加速 双轮爆胎稳定、凌波微步、圆规掉头 双腔闭式空悬、CDC减振 50500N·m/deg扭转刚度 旗舰舒适 车规级氧舱 Nappa全粒面真皮 大 ■ 14 | 早天 小 | 早天 | 回形5重钢A柱设计 1280Tops 双8797芯片 舱驾一体中央域控 VLA辅助驾驶系统 端侧大模型智能座舱 旗舰安全 16处2 ...