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长城汽车丨7月:魏牌延续增势 海外销量持续走强【民生汽车 崔琰团队】
汽车琰究· 2025-08-03 15:23
Core Viewpoint - The company reported a mixed performance in July 2025, with significant growth in certain brands while facing challenges in others, indicating a need for strategic focus on product innovation and market expansion [2][4][5]. Sales Performance Overview - In July 2025, the company achieved a wholesale volume of 104,000 vehicles, representing a year-on-year increase of 14.3% but a month-on-month decrease of 5.7%. Cumulative wholesale from January to July reached 674,000 vehicles, up 3.6% year-on-year [2]. - Breakdown of July sales includes: - Haval: 56,000 vehicles, +6.2% YoY, -9.9% MoM; cumulative 378,000 vehicles, +7.1% YoY [2]. - Wey: 10,000 vehicles, +263.3% YoY, -1.5% MoM; cumulative 45,000 vehicles, +96.8% YoY [2]. - Pickup trucks: 14,000 vehicles, +14.5% YoY, +4.2% MoM; cumulative 110,000 vehicles, +5.8% YoY [2]. - Ora: 4,000 vehicles, -10.0% YoY, +31.0% MoM; cumulative 18,000 vehicles, -50.2% YoY [2]. - Tank: 20,000 vehicles, +7.2% YoY, -7.2% MoM; cumulative 124,000 vehicles, -8.2% YoY [2]. Brand Analysis - Tank brand showed stable sales with July wholesale of 20,000 vehicles, while Wey brand exhibited strong growth with a 263.3% increase in July sales [4]. - The new Tank 500Hi4-T/Hi4-Z is set to begin pre-sales in August, with expectations for a Q3 2025 launch, featuring advanced technology aimed at enhancing off-road performance and efficiency [4]. - Wey's new flagship SUV is anticipated to be the first model on a new intelligent platform, which could enhance brand image and drive sales growth [4]. Haval Brand Performance - Haval's July sales reached 56,000 vehicles, with a new Haval H9 expected to debut by year-end, emphasizing off-road capabilities [5]. - The Haval Big Dog 2026 model launched on July 17, achieving over 20,000 orders within 24 hours, showcasing the brand's influence in the market [5]. - The ongoing product strategy in both hardcore and light off-road segments is expected to drive sales growth [5]. International Sales and Production - The company reported overseas wholesale sales of 41,000 vehicles in July, up 4.9% YoY and 2.5% MoM, with cumulative sales from January to July at 239,000 vehicles, down 17.5% YoY [6]. - The Brazilian factory is set to commence operations in August, which is expected to enhance sales in Latin America [6]. Financial Projections - Revenue projections for 2025-2027 are estimated at 226.78 billion, 261.70 billion, and 296.25 billion yuan, respectively, with net profit forecasts of 14.09 billion, 16.30 billion, and 18.24 billion yuan [7]. - The expected PE ratios for 2025, 2026, and 2027 are 13, 11, and 10, respectively, indicating a favorable valuation trend [7].