在健康饮食浪潮的推动下，魔芋这一曾默默无闻的食材，正经历着从火锅配菜到零食"流量明星"的转身。 12月10日，"健康零食新主张 超级食材魔芋爽"发布会在云南西双版纳召开。本次活动汇聚了营养专家、行业协会代表、产业链企业代表卫龙及媒体代表 等多方力量，共同解码魔芋产业的转型路径与未来机遇。 作为关键推动者，卫龙凭借敏锐的市场洞察力与持续创新能力，不仅引领魔芋零食行业从"拓荒"走向"引领"，更推动魔芋产业从"小产业"迈向"大集群"， 为国民健康食品发展注入新动能。 01 从"拓荒者"到"引领者" 我国现有魔芋加工企业200多家，其中国家级农业产业化龙头企业10余家、规模以上企业150余家，主要集中在四川、湖北、陕西、云南等原料主产区，形 成"原料企业（供应精粉/干片）—制品企业（生产终端食品）—产业集群（区域协同）"企业格局。 在种植端，我国已成为全球魔芋第一大国。中国园艺协会魔芋分会发布的数据显示，中国魔芋产量占全球的65%，魔芋种植面积约为240万亩。 02 从"试验田"到"增长极" 从火锅配菜，到走入零食赛道，魔芋以其独有的"健康密码"，成为"流量明星"。卫龙是这一蜕变的关键推动者，也成功将魔芋从"试验田" ...

Core Viewpoint - The company's profit performance in the first half of 2025 exceeded market expectations, driven by effective cost control and efficiency improvements [1]. Financial Performance - In 1H25, the company reported revenue of 3.48 billion yuan, a year-on-year increase of 18.5%, and a net profit attributable to shareholders of 733 million yuan, also up 18.0% year-on-year [1]. - The gross profit margins for vegetable products, seasoning noodle products, and other products were approximately 46.6%, 48.4%, and 42.4%, respectively, with vegetable product margins under pressure due to rising konjac raw material costs [2]. - The sales expense ratio and management expense ratio decreased by 1.0 and 2.5 percentage points year-on-year, indicating significant cost control [2]. Development Trends - Vegetable products continued to show rapid growth, with revenue of 2.11 billion yuan in 1H25, a year-on-year increase of 44%, while seasoning noodle product revenue was 1.31 billion yuan, down 3.2% [1]. - Offline channel revenue grew by 21.5% year-on-year to approximately 3.15 billion yuan, while online channel revenue decreased by 3.8% to 336 million yuan [1]. - Domestic and overseas revenues were 3.43 billion yuan and 53 million yuan, respectively, reflecting year-on-year growth of 18% and 54% [1]. Outlook - The company expects to maintain a rapid revenue growth rate in the second half of 2025, supported by a rich product pipeline and enhanced promotional efforts [2]. - New product offerings include various konjac and seaweed products, as well as spicy snacks [2]. - The company is expanding its distribution channels, including overseas markets and emerging retail formats [2]. Profit Forecast and Valuation - Revenue forecasts for 2025 and 2026 have been adjusted downwards by 4.7% and 5.5% to 7.44 billion yuan and 8.49 billion yuan, respectively, while net profit forecasts remain unchanged [2]. - The current stock price corresponds to P/E ratios of 21.0 and 17.1 for 2025 and 2026, with a target price of 17.5 HKD, indicating a potential upside of approximately 31.6% from the current price [2].