2025年9月26日至28日，由京津冀三地联合打造的第二届京津冀老字号博览会在河北廊坊国际会展中心盛大举行。在山东省商务厅的指导下，山东省老字 号企业协会组织德州扒鸡、崔字牌、超意兴、鲁味斋、玉皇等一批厚植地域特色的企业代表山东组团参展，构建老字号对外展示展销优质窗口，树立"山 东老字号"知名度和美誉度。 舌尖上的齐鲁风味 引爆京津冀消费热情 在博览会现场，山东展团凭借鲜明的地方特色与匠心品质，成为全场关注的焦点。德州扒鸡带来经典扒鸡以及"鲁小吉"系列产品，经典味道与创新口味相 得益彰，成功圈粉年轻消费者。超意兴现场烹制的把子肉肥而不腻、入口即化，与软糯四喜丸子、香软米饭组成招牌套餐，浓郁香气引得观众纷纷驻足品 鉴。鲁味斋的扒蹄与扒鸡色泽红亮、软烂脱骨，工作人员娴熟拆解并邀观众试吃。崔字牌小磨香油与芝麻酱以纯正浓郁的香气吸引不少参观者询问。 深入河北企业考察 探寻老字号发展新路径 展会期间，山东老字号代表团先后前往谷氏香业和河北燕南春酒厂进行调研学习。作为非遗文化的传承者，谷氏香业展示了其独具特色的香道文化。从原 料精选到古法制作，再到现代香品研发，企业成功打造了一条集文化、艺术与实用价值于一体的产业链，让企 ...

Group 1: Industry Overview - Dezhou City is rapidly transforming its traditional agricultural base into a high-quality food processing industry, leveraging technological innovation and industry chain collaboration [2][10] - The city has over 1,000 food processing enterprises, with major companies like COFCO and Shuanghui establishing operations, leading to an annual agricultural product processing output value exceeding 110 billion yuan [1][2] Group 2: Agricultural Advantages - Dezhou is a key national production area for grains, vegetables, and livestock, with a grain output of over 15 billion jin, accounting for 1% of the national total and 1/6 of the provincial total [2][10] - The city has achieved significant agricultural milestones, being the first prefecture-level city in China to exceed 100 billion total grain production [2] Group 3: Industry Chain Development - The food processing industry in Dezhou is supported by six key sectors: grain and oil, meat products, functional foods, food seasonings, snacks, and beverages, with a comprehensive industry chain development system in place [2][3] - The city is enhancing its industry chain through initiatives like "business-to-business investment" and the establishment of food industry parks, including the China (Dezhou) Agricultural Food Innovation Park [3][4] Group 4: Technological Innovation - Leading companies like Shandong Fuyang Biotechnology and Shandong Yuwang Eco-Food are driving advancements in deep processing of corn and soybeans, producing high-value products [3][7] - Dezhou's food processing industry is increasingly adopting digital and intelligent manufacturing technologies, with companies like Fada Flour Group implementing a comprehensive digital ecosystem [5][6] Group 5: Market Trends and Consumer Preferences - The food processing industry is adapting to the preferences of younger consumers, focusing on innovative flavors and convenient packaging, as seen with brands like Shandong Dingwei and Dezhou Braised Chicken [8][9] - Dezhou Braised Chicken has launched a sub-brand targeting young consumers, offering trendy flavors and convenient products, achieving significant sales milestones [9] Group 6: Future Outlook - The food processing industry in Dezhou is poised for continued growth, driven by digitalization, smart manufacturing, and a focus on meeting diverse consumer needs [10]