Group 1 - The second Beijing-Tianjin-Hebei Old Brand Expo will be held from September 26 to 28, 2025, in Langfang, Hebei, showcasing regional特色企业 from Shandong [1] - The Shandong delegation includes notable brands such as Dezhou Braised Chicken, Cui's Sesame Oil, and others, aiming to enhance the visibility and reputation of "Shandong Old Brands" [1][3] - The expo serves as a significant platform for promoting regional old brands and facilitating collaboration between the Beijing-Tianjin-Hebei region and Shandong [9] Group 2 - The Shandong exhibition team attracted attention with local特色 and quality, featuring products like Dezhou Braised Chicken and various traditional dishes [3][5] - The delegation visited Hebei's Gu's Fragrance Industry and Yannan Spring Distillery to explore new development paths for old brands, focusing on cultural and industrial tourism integration [5][6] - Several Shandong brands, including Dezhou Braised Chicken and Huayang Beef, received the "Most Loved Brand Award" during the event, highlighting their market potential in the Beijing-Tianjin-Hebei area [7]

Group 1: Industry Overview - Dezhou City is rapidly transforming its traditional agricultural base into a high-quality food processing industry, leveraging technological innovation and industry chain collaboration [2][10] - The city has over 1,000 food processing enterprises, with major companies like COFCO and Shuanghui establishing operations, leading to an annual agricultural product processing output value exceeding 110 billion yuan [1][2] Group 2: Agricultural Advantages - Dezhou is a key national production area for grains, vegetables, and livestock, with a grain output of over 15 billion jin, accounting for 1% of the national total and 1/6 of the provincial total [2][10] - The city has achieved significant agricultural milestones, being the first prefecture-level city in China to exceed 100 billion total grain production [2] Group 3: Industry Chain Development - The food processing industry in Dezhou is supported by six key sectors: grain and oil, meat products, functional foods, food seasonings, snacks, and beverages, with a comprehensive industry chain development system in place [2][3] - The city is enhancing its industry chain through initiatives like "business-to-business investment" and the establishment of food industry parks, including the China (Dezhou) Agricultural Food Innovation Park [3][4] Group 4: Technological Innovation - Leading companies like Shandong Fuyang Biotechnology and Shandong Yuwang Eco-Food are driving advancements in deep processing of corn and soybeans, producing high-value products [3][7] - Dezhou's food processing industry is increasingly adopting digital and intelligent manufacturing technologies, with companies like Fada Flour Group implementing a comprehensive digital ecosystem [5][6] Group 5: Market Trends and Consumer Preferences - The food processing industry is adapting to the preferences of younger consumers, focusing on innovative flavors and convenient packaging, as seen with brands like Shandong Dingwei and Dezhou Braised Chicken [8][9] - Dezhou Braised Chicken has launched a sub-brand targeting young consumers, offering trendy flavors and convenient products, achieving significant sales milestones [9] Group 6: Future Outlook - The food processing industry in Dezhou is poised for continued growth, driven by digitalization, smart manufacturing, and a focus on meeting diverse consumer needs [10]