Group 1: Market Trends - The new tea beverage market is experiencing significant growth as the weather warms up, leading to increased consumer demand and brand expansion [1] - Multiple new tea brands are actively expanding, with Jasmine Milk White opening 100 new stores simultaneously across 68 cities [1] - The overall market remains stable despite intensified competition, with brands optimizing supply chains and innovating products to capture market share [1] Group 2: Company Performance - Jasmine Milk White reported over 460,000 cups sold and total sales exceeding 10 million yuan within three days of opening new stores, with an average sales per store surpassing 100,000 yuan [1] - The brand has expanded to over 1,300 stores nationwide since its first store opened in Shenzhen in 2021, covering 193 cities [1] - Tea Baidao, another leading brand, opened its first store in Macau, experiencing long queues and strong sales during the recent holiday period [2] Group 3: Seasonal Demand - The "May Day" holiday saw a significant increase in sales for new tea products, with some stores reporting sales growth of over 300% compared to pre-holiday levels [2][3] - Jasmine Milk White's nationwide sales exceeded 5 million cups during the holiday, with a single-day record of 21 million yuan in sales [3] - The demand for summer-themed beverages, such as fruit and matcha drinks, has surged, with search volumes increasing by 110% week-on-week [3]

转自：北京日报客户端 新茶饮一直是深受年轻人喜爱的假期"搭子"，记者了解到，今年"五一"假期期间，各品牌迎来销量强劲 增长。奈雪的茶全国销售火爆，部分门店订单量环比节前激增超300%；茶百道整体销售额环比增幅 50%，全国多家门店销量增幅超1700%，甚至有景区门店销量增幅达3000%。 "假期出门赏花，拿着好看的山茶花杯子拍照很出片。"在社交平台上，不少网友晒出了自己带着茶百 道"山茶花杯"一起踏青的照片。也有许多网友分享品尝"鲜奶山茶碧螺春"的体验："一入口就有很浓的 山茶花香和兰花香，喝一大口就感觉人好像在花丛中了！" "五一"假期期间，民众踏青赏花热情高涨，不仅带火景区旅游业，也衍生出以花为媒的多元消费场景。 许多新茶饮品牌纷纷推出以花为主题的饮品、甜点、文创与伴手礼，为消费者带来别具一格的新品体 验。 伴随出游热度攀升，位于景区及交通枢纽的新茶饮门店客流也显著增长。杭州机场店、深圳机场店等奈 雪门店更是跻身销量榜前十，部分商圈"五一"期间单日订单量突破千杯，消费者排队超过50分钟仍热情 不减。 假期入境游也迎来爆发式增长，喝一杯中式新茶饮成为很多外国游客来中国旅游打卡的项目。数据显 示，"五一"期间 ...