Group 1: Agricultural Product Consumption Promotion - The implementation plan for promoting agricultural product consumption has been released by ten departments, focusing on optimizing supply, innovating circulation, and activating market potential to enhance diverse and quality consumption [1] - The new consumption trends in agricultural products are driven by personalized, diversified, and quality-oriented demands, with new scenarios, models, and channels becoming significant growth points [1] Group 2: New Tea Beverage Market Growth - The new tea beverage market in China is expected to exceed 200 billion yuan this year, indicating a significant expansion in consumer demand [3] - The new tea drinking methods reflect changing consumer preferences and are linked to the promotion of agricultural product consumption [4] Group 3: Consumer Engagement and Health Trends - Consumers are increasingly seeking interactive and participatory experiences in beverage consumption, moving beyond passive consumption to active engagement [5] - Health-conscious trends are leading to the incorporation of various vegetables and fruits into tea beverages, providing consumers with more choices [6] Group 4: Cultural Integration in Tea Consumption - Cultural elements are becoming integral to tea consumption, with brands innovating by collaborating with art and cultural themes to enhance consumer engagement [7] Group 5: Impact on Agricultural Producers - The rise of new tea beverages has positively impacted agricultural producers, with specific examples like the yellow skin fruit seeing a price increase of 60% and farmers benefiting from better sales channels [9][10] - Collaborations between tea companies and farmers have led to significant income increases for producers, with some farmers reporting an average income boost of 8,000 yuan per acre [9] Group 6: Quality Improvement in Agricultural Products - The new tea beverage market is driving improvements in agricultural product quality, with initiatives to enhance farming practices and reduce chemical usage [11] - The transformation of traditional tea industries is expanding the consumption boundaries of tea, with new products like matcha ice cream and matcha desserts gaining popularity [12][13]

Core Insights - The new tea beverage industry experienced significant sales growth during the "May Day" holiday, with brands like Nayuki and Cha Bai Dao seeing remarkable increases in order volumes and sales figures [1][3][5] Group 1: Sales Performance - Nayuki's tea saw a nationwide sales surge, with some stores reporting order volumes increasing by over 300% compared to the pre-holiday period [1] - Cha Bai Dao's overall sales revenue increased by 50%, with many stores experiencing sales growth exceeding 1700%, and some scenic area stores reporting a staggering 3000% increase [1][3] - The top ten cities for sales growth during the holiday were primarily non-first-tier cities, such as Jiayuguan, Pingxiang, Jiuquan, and Aba, indicating a shift in consumer behavior [3] Group 2: Consumer Trends - The holiday period saw a rise in outdoor activities, leading to increased foot traffic in tea beverage stores located in scenic spots and transportation hubs [5] - The influx of foreign tourists contributed to a more than 60% increase in sales revenue at stores during the holiday, highlighting the appeal of Chinese tea beverages to international visitors [5] - New tea beverages have become a "standard" for consumers during outings, serving not only thirst-quenching needs but also acting as "social currency" with cultural significance [5] Group 3: Product Innovation - Many new tea beverage brands launched flower-themed drinks, desserts, and cultural gifts during the holiday, catering to the trend of flower-themed consumption experiences [3] - As health consciousness rises, brands are introducing plant-based fruit and vegetable product lines to offer consumers more diverse options [5]