区别于传统房展形式，本次元旦专场活动以"氛围营造—互动引导—服务转化"为主线，创新融入多元节 庆元素，有效提升了观展体验与互动效果。 深圳商报·读创客户端首席记者 李秀瑜 元旦假期，宝安海滨广场人潮涌动。在市住房和建设局指导下，2026年首场好房节拉开帷幕，16个优质 楼盘集体亮相。"假期走亲访友，还不耽误看房，这种政府搭台、企业参与的房产盛会体验感很好。"现 场看房的市民纷纷点赞。 数据显示，此次好房节超5000人次涌入现场，60余组客户当场预约专车看房，充分彰显了深圳房地产市 场的强劲活力与置业吸引力。 从"跑断腿"到"逛集市" ，创新场景提升看房体验 本次全市共有16个优质在售楼盘参与活动，融合元旦节庆氛围与多元便民服务，打造集房源展示、政策 解读、跨界体验于一体的房地产盛会，招商会展湾、深业上林苑、深铁珑境、鸿荣源观城、珈誉玖玺、 京基山海公馆等一批项目，围绕元旦假日主题开展优惠力度较大的营销活动。 记者看到，"新年乐队Live秀""游园打卡集章赠礼"等环节，将看房过程与假日休闲有机结合；而"无忧 购房保障机制"的现场宣讲，则从实质上增强了购房者的安全感与信任度。 同时，首次引入鸿蒙智行知名车企品牌联 ...

区别于传统房展形式，本次元旦专场活动以"氛围营造—互动引导—服务转化"为主线，创新融入多元节 庆元素，有效提升了观展体验与互动效果。"新年乐队Live秀""游园打卡集章赠礼"等环节，将看房过程 与假日休闲有机结合；而"无忧购房保障机制"的现场宣讲，则从实质上增强了购房者的安全感与信任 度。活动通过营造轻松有序的现场环境，使市民在获取房产信息的同时，也能感受到公共服务的温度与 效能。 2026年1月1日至2日，在深圳市住房和建设局、深圳市宝安区住房和建设局指导下，由深圳市不动产运 营服务行业协会主板的2026年深圳市首个好房节元旦专场活动，在宝安区海滨广场正式开启。 本次活动集结深圳市16个优质在售楼盘，融合元旦节庆氛围与多元便民服务，打造集房源展示、政策解 读、跨界体验于一体的房地产盛会，两天累计吸引超5000人次到场，接待咨询超500组，约60批客户预 约后续专车带看，此外，线上传播同样成效显著，活动当日直播间吸引2万多人次观看，相关报道与内 容获得超10万次的媒体传播量，有效扩大了活动的公众影响力与品牌覆盖面。 同时，招商会展湾、深业上林苑、深铁珑境、鸿荣源观城、珈誉玖玺、京基山海公馆等一批项目，围绕 元 ...

场景焕新，提升服务体验与实效 区别于传统房展形式，本次元旦专场活动以"氛围营造—互动引导—服务转化"为主线，创新融入多元节 庆元素，有效提升了观展体验与互动效果。"新年乐队Live秀""游园打卡集章赠礼"等环节，将看房过程 与假日休闲有机结合；而"无忧购房保障机制"的现场宣讲，则从实质上增强了购房者的安全感与信任 度。活动通过营造轻松有序的现场环境，使市民在获取房产信息的同时，也能感受到公共服务的温度与 效能。 1月1日至2日，在深圳市住房和建设局、深圳市宝安区住房和建设局指导下，由深圳市不动产运营服务 行业协会主办的2026年深圳市首个好房节元旦专场活动在宝安区海滨广场正式开启，活动咨询现场人气 兴旺。 本次活动集结深圳市16个优质在售楼盘，融合元旦节庆氛围与多元便民服务，打造集房源展示、政策解 读、跨界体验于一体的房地产盛会，两天累计吸引超5000人次到场，接待咨询超500组，约60批客户预 约后续专车带看，此外，线上传播同样成效显著，活动当日直播间吸引2万多人次观看，相关报道与内 容获得超10万次的媒体传播量，有效扩大了活动的公众影响力与品牌覆盖面。以上实打实的人气与多元 成果，充分彰显了深圳房地产市场 ...

Core Insights - The Shenzhen Housing and Construction Bureau announced the planned pre-sale of commercial housing for the third quarter of 2025, with 33 projects expected to enter the market, totaling a supply area of 1.3512 million square meters and 12,351 units [1] - Compared to the same period last year, there is a significant decline in commercial housing supply, with a drop of over 25% in both the number of projects and residential units [2] - The reduction in inventory is reflected in transaction data, with a year-on-year increase in pre-sale residential transactions, indicating a potential market recovery [3] Supply Overview - In Q3 2025, 33 commercial housing projects are set to be launched, with residential projects making up the majority at 31 projects, covering an area of 1.08 million square meters and 10,673 units [1] - The supply breakdown includes 2.51 million square meters of serviced apartments (129 units), 6.93 million square meters of commercial space (710 units), and 17.7 million square meters of office space (839 units) [1] - The main supply areas include Bao'an with 7 projects (3,364 residential units) and Guangming with 5 projects (1,702 residential units) [1] Year-on-Year Comparison - In Q3 2024, there were 44 projects with a total supply area of 2.0246 million square meters and 18,150 units, indicating a significant decrease in supply for Q3 2025 [2] - The residential supply area in Q3 2024 was 1.4912 million square meters with 14,955 units, showing a decline in both metrics in 2025 [2] - The downward trend in supply began earlier in 2025, with a notable reduction in the first half of the year [2] Market Dynamics - In the first half of 2025, the number of new residential units supplied was 13,877, down 28.6% year-on-year, with a supply area of 1.398 million square meters, reflecting a five-year low [2] - The average transaction price for new residential properties has decreased, but the decline is less severe compared to the previous year, indicating price stabilization [3] - The reduction in interest rates, with a 45 basis point drop in both 1-year and 5-year LPR, has led to increased promotional efforts by developers, making home purchases more affordable [3] Future Outlook - The current market conditions present a favorable window for potential homebuyers due to policy easing and lower costs [3] - There is an expectation for further policy measures to stimulate market demand, alongside improved market confidence due to easing trade tensions [3]