消费是区域经济增长的"主引擎"，更是民生幸福的"晴雨表"。当前，盐城市盐都区正以多元消费场景为笔，描绘出一幅"夜经济"与"日消费"交相辉映、传 统与现代深度融合的城市经济新图景，让消费活力渗透到城市的每一个角落。 文化赋能：老街焕新点燃夜间经济 夜幕降临，盐城盐都的消费场景从白日的繁忙切换到夜间的热闹。日前，一场以"渎上童梦奇遇"为主题、融合国风与童趣的文化活动在渎上·老西门街区 热闹上演，成为激活老街夜间消费的"金钥匙"。儿童剧将古老神话故事搬上舞台，演员们的精彩演绎与老街的古朴氛围相得益彰，吸引了众多家长带着孩 子前来观看。 以新能源汽车产业为核心，盐都对闲置厂房进行节能化改造，构建起融合汽车展销、文化体验、绿色服务的东方汽车文化广场。在这里，"光伏-储能-充 电"三位一体的新能源汽车充电站为车主提供便捷服务，新车展示、售后改装、汽车文化休闲娱乐等功能一应俱全。 除了产业功能，新地标还注重消费场景的多元化拓展。露营草坪音乐会、"苏超"第二现场等活动相继落地，市民可以在浪漫的音乐氛围中享受户外露营， 也能在大屏前沉浸式感受体育赛事的激情。活动现场，美食区的星级酒店外摆、后备厢集市、网红小吃摊香气四溢，品牌汽 ...

Group 1 - The company is innovating customer experience by utilizing live streaming to promote non-fuel products, exemplified by a convenience store manager acting as a "oil station anchor" [1] - The company has launched a dual-engine strategy combining online promotions and offline services, including limited-time gasoline cash vouchers and discount coupons through Douyin, reaching over 20 million customers in 20 days [3] - The company is implementing tailored services for different customer segments, such as offering new customer incentives and exclusive discounts for loyal customers, while also providing on-site card services [3][5] Group 2 - Local branches are customizing services based on customer needs, such as installing high-flow fuel pumps for logistics companies and supplying essential goods to local businesses [5] - The company is actively responding to customer demands, providing flexible fuel delivery services that enhance convenience for project managers operating in various locations [3][5]