Core Insights - The event "Good House Festival" held in Shenzhen on January 1-2, 2026, attracted over 5,000 attendees and received more than 100,000 media impressions, showcasing 16 quality real estate projects and enhancing public influence and brand coverage [1][2] Group 1: Event Overview - The event featured a combination of real estate displays, policy interpretations, and interactive experiences, creating a festive atmosphere that improved visitor engagement and service effectiveness [2] - A total of over 500 consultations were conducted, with around 60 groups scheduling follow-up viewings, indicating strong interest from potential buyers [1][3] Group 2: Market Response - The real estate market in Bao'an, a key area in Shenzhen, continues to show steady development, with new housing supply and sales consistently ranking among the top in the city [3] - Attendees expressed satisfaction with the event, highlighting the convenience of comparing multiple properties and receiving policy insights in one location [3] Group 3: Future Initiatives - The Shenzhen Real Estate Operation Service Industry Association plans to leverage this event to create a sustainable housing service mechanism, providing ongoing market information and policy updates to support residents in their housing needs [4] - Future initiatives will focus on expanding property promotion and information services to facilitate reasonable housing consumption and promote a stable real estate market [4]

突出的性价比与丰富多彩的休闲娱乐项目，是吸引消费者走进其中的关键。提到洗浴中心，很多人对其 印象仍停留在过去——设施简单、功能单一的澡堂子。事实上，如今很多新型洗浴中心早已悄然升级为 集休闲、娱乐、餐饮、社交乃至住宿于一体的城市生活服务综合体。 在这里，泡澡洗浴只是序曲，包含在门票里的水果饮料自助，以及五花八门的休闲娱乐服务，才是真正 的主角。从最基础的泡汤、盐蒸到影院、书吧、睡眠舱……如今在一些汤泉生活馆，购买一张两三百元 的门票，即可畅享这些丰富的休闲娱乐项目，还可在规定时长内无限畅饮多种特色饮品，以及实现榴 莲、草莓、椰青等水果自由。正如一些消费者感叹，"不是酒店住不起，而是洗浴中心更有性价比"。这 种物有所值的"一站式"消费体验，正是其迅速走红的流量密码。 当然，更深层次的原因在于它精准呼应了消费者日益强烈的悦己需求。在物质生活相对丰富的当下，人 们开始追求更高品质的生活体验和精神满足。就像有人观看演唱会不单纯为了听歌，还为了感受万人合 唱的氛围是一个道理，在汤泉生活馆，消费者无需远行，即可开启一场短暂而充盈的"城市微度假"。这 段"偷得浮生半日闲"的慢时光，让身心在宁静与烟火气中得到治愈，从而悄悄爱 ...

仅仅是划算还不够，近年来，新型洗浴中心热度持续攀升，还源于其满足了人们日益多元化的社交需 求。随着生活方式的转变，如今人们越来越需要在家庭与工作场合之外，寻找一个既能放松身心、又可 自由社交的"非正式公开场合"。近些年走红的汤泉生活馆就是这样一种存在。在这里，你既可以同家 人、朋友、同事一起品尝美食、看电影、聊天，也可以在轻松愉悦的氛围中邂逅志趣相投的新朋友。美 团数据显示，"闺蜜聚会""公司团建"关键词搜索量同比增长230%，而配备K歌房、剧本杀等设施的洗浴 中心订单量增长显著，都进一步印证了其作为新型"第三空间"的社交吸引力。 当然，更深层次的原因在于它精准呼应了消费者日益强烈的悦己需求。在物质生活相对丰富的当下，人 们开始追求更高品质的生活体验和精神满足。就像有人观看演唱会不单纯为了听歌，还为了感受万人合 唱的氛围是一个道理，在汤泉生活馆，消费者无需远行，即可开启一场短暂而充盈的"城市微度假"。这 段"偷得浮生半日闲"的慢时光，让身心在宁静与烟火气中得到治愈，从而悄悄爱上"泡汤"。 走进一家网红汤泉生活馆，你可能会看到这样一番景象：有人疯狂炫榴莲，有人拖家带口来遛娃，还有 人在这里约会或团建……谁能想到 ...

Core Insights - Consumption is identified as the "main engine" for regional economic growth and a "barometer" for public well-being, with Yandu District in Yancheng City showcasing a vibrant integration of "night economy" and "daytime consumption" [1] Group 1: Cultural Empowerment - The cultural event "Dream Adventure in the River" has revitalized nighttime consumption in the old street area, combining traditional elements with modern entertainment to attract families [2][4] - The old street's unique atmosphere, enhanced by cultural activities, is expected to host more events that blend traditional culture with modern experiences, further stimulating nighttime consumption [4] Group 2: Industrial Integration - Yandu District is developing new consumer landmarks that offer a one-stop shopping experience, integrating various functions to enhance consumer engagement [5] - The Oriental Automotive Culture Square, focusing on the new energy vehicle industry, features a comprehensive service model that includes vehicle exhibitions, cultural experiences, and food options, driving consumer interest [7] Group 3: Trend Leadership - The district is targeting the youth market by creating trendy consumer spaces that inject youthful energy into the local economy [8] - The "Yuedong Live Trend Base" project aims to cater to family entertainment and fitness, with plans to significantly increase foot traffic and sales upon completion [10] Group 4: Economic Development - The continuous upgrade of diverse consumption scenarios and the implementation of unique activities are expected to inject strong momentum into the high-quality development of the regional economy [11] - Future initiatives will focus on expanding consumption through various events and enhancing the appeal of local shopping districts, thereby sustaining consumer vitality and contributing to urban development [11]

Group 1 - The company is innovating customer experience by utilizing live streaming to promote non-fuel products, exemplified by a convenience store manager acting as a "oil station anchor" [1] - The company has launched a dual-engine strategy combining online promotions and offline services, including limited-time gasoline cash vouchers and discount coupons through Douyin, reaching over 20 million customers in 20 days [3] - The company is implementing tailored services for different customer segments, such as offering new customer incentives and exclusive discounts for loyal customers, while also providing on-site card services [3][5] Group 2 - Local branches are customizing services based on customer needs, such as installing high-flow fuel pumps for logistics companies and supplying essential goods to local businesses [5] - The company is actively responding to customer demands, providing flexible fuel delivery services that enhance convenience for project managers operating in various locations [3][5]