每个规则背后，都代表着寿司郎在排队问题上的过往经历。智通财经注意到，寿司郎至少自10月起便严查假号，寿司郎 店员在消费者现场签到时，要求退出再进入小程序以进行验证，但有黄牛随后就开发出了"高仿"的排号小程序。在巨量 的需求面前，这些举措似乎还不足以达到遏制黄牛行为的目标。 2024年8月21日，寿司郎的"北京首店"在西单大悦城正式开业，现场排队达到1500桌，最长排队时间超过10小时。不止 北京，寿司郎的队排到了全国各地。今年4月30日开业的杭州首店，开业后1个月内的线上预约全满；12月即将开出的上 海两家门店，提前一个月线上预约已显示约满。这些队伍之中，始终夹杂着黄牛的身影。 近日，社交平台上出现关于"北京寿司郎黄牛震撼首发'交换模式'"的讨论，有消费者表示因寿司郎门店周末不开放线上 预约，便从黄牛处花了38.88元买了一个号，并被要求到店后新取两个号码交予黄牛作为"交换"。这样的现象也出现在 寿司郎门店较少的宁波等地。 11月24日，寿司郎方面就上述事件对智通财经表示，寿司郎一直都在不断地努力采取各项措施维护公平就餐秩序。 目前，寿司郎在其官方社交账号以及门店前都展示了一则维护就餐秩序的提示，包括只接受现 ...

Core Viewpoint - The article discusses the rapid expansion and popularity of affordable sushi brands like Sushi Lang and Bin Sushi in major Chinese cities, highlighting their appeal to cost-conscious consumers and the competitive landscape they create for traditional sushi restaurants [4][12][21]. Group 1: Market Trends - Affordable sushi brands are gaining significant traction in first-tier cities like Beijing, Shanghai, and Guangzhou, with Sushi Lang and Bin Sushi opening numerous new locations [12][21]. - The average price range for sushi at these affordable brands is between 10 to 28 yuan, making them attractive options for consumers looking for value [12][22]. - The competition among these brands has intensified, with Sushi Lang planning to open its ninth store in Beijing within a year, while Bin Sushi has already opened seven [21][22]. Group 2: Consumer Behavior - Consumers are increasingly drawn to the concept of "cheap sushi," often sharing their experiences and strategies on social media platforms to maximize their dining experience [16][30]. - The article notes that many consumers prefer the high cost-performance ratio of affordable sushi, which allows them to enjoy sushi without overspending [12][16]. - The dining experience at these affordable sushi restaurants often includes interactive elements, such as digital ordering systems and promotional games, enhancing customer engagement [35][37]. Group 3: Brand Strategies - Sushi Lang and Bin Sushi have different operational strategies; Bin Sushi focuses on rapid expansion and high-volume sales, while Sushi Lang emphasizes a high return on investment and quality control [22][23]. - Bin Sushi's parent company, Senkan Holdings, has a diverse portfolio of over 30 restaurant brands, allowing for aggressive market penetration [22]. - Sushi Lang's parent company, FOOD & LIFE Companies, reported a 58.9% increase in operating profit, indicating strong financial performance and growth potential [22][23]. Group 4: Competitive Landscape - The rise of affordable sushi brands has put pressure on mid-tier sushi restaurants, which are struggling to compete with the low prices and high foot traffic of these new entrants [30][34]. - The article highlights that over 53.7% of sushi restaurants in China now offer prices below 35 yuan, reflecting the intense price competition in the market [30]. - Traditional sushi restaurants are adapting by lowering prices and altering their menus to retain customers, indicating a shift in the market dynamics [34].