以下文章来源于远川研究所 ，作者罗雪妍 远川研究所 . 刻画这个时代 本文来自微信公众号： 远川研究所 ，作者：罗雪妍 餐饮品牌恨不得夹起尾巴做人的日子里，寿司郎活成了最显眼的那个例外。 莞莞不类卿 同一个商场里，预制菜们人人喊打，流水线的寿司郎却排起长龙。线上预约要到一个月后，高峰期现 场等位上千桌，黄牛甚至自研出了以假乱真的排队小程序。 寿司郎的最新战绩，是在去年12月开进遍地是日料的上海。饶是见惯了大场面的上海人，也创下排 队14小时的新纪录[1]。 2025财年（2024.9-2025.9），寿司郎母公司F&LC的销售收入创下4295亿日元的新高，整体营业利 润上涨54.4%。 其中，以中国为首的海外市场做出巨大贡献，收入整体增长42.6%，业务占比达到30%，领导随即立 下"2035财年在中国开店500家"的军令状，约等于萨莉亚花费23年才在中国打下的江山。 不同于昙花一现的网红餐厅，寿司郎主营的回转寿司品类已在中国餐饮界沉浮近30年。土生土长的 禾绿寿司，早在2010年左右就开出超过200家店，是寿司郎的近三倍；同为日本回转寿司巨头的滨寿 司也在2014年就进入中国。 然而，禾绿寿司目前的门店只剩 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 记者丨易佳颖 编辑丨陶力 "我的人生还会有很多钱和很多爱，但再也不会有一年最后的夜晚和朋友等三千桌的饭……" 在刚刚过去的2025年，寿司郎毫无疑问成为年度现象级的餐饮品牌。12月31日，北京一网友发帖称在 2025年最后一天和朋友在寿司郎西单大悦城店排队三千桌，从傍晚五点半到现场一直等到晚上11点才吃 上饭。 这并非一时的盛况，寿司郎一直在排队。从年末跨年的3000桌排队，到每每有城市首店落地也都是大排 长龙的景象。甚至早在2024年8月21日，寿司郎在西单大悦城开设的"北京首店"现场排队就达到1500 桌，中午过后预计等待时间一度超10小时。 据21世纪经济报道记者此前走访，近年来，寿司郎凭借8元焦糖鹅肝、15元生三文鱼等平价产品在中国 市场走红，一度被消费者称为"日料界的瑞幸"，成为众多年轻人争相打卡的社交货币。 "寿司郎是这两年最火爆的餐饮品牌，它依靠价格实惠跑得比较快。"胜利鸟咨询总监朱瑞士在接受21世 纪经济报道记者采访时指出，寿司郎是餐饮界一个现象级的品牌。如果将寿司郎的火爆用一个词来概括 的话，这个词就是：超级性价比。 ...

同样主打性价比的滨寿司、金匠寿司等平价寿司品牌也在纷纷拓店，与之形成鲜明对比的却是日本知名寿司品牌KURA寿司频频闭店，退出中 国内地市场 。据南方都市报， Kura寿司曾对外称将在10年内在大陆开出百家门店，但自2023年6月开出大陆首店以来，企业在大陆市场仅开出 3家上海门店。 记者丨 易佳颖 编辑丨陶力 "我的人生还会有很多钱和很多爱，但再也不会有一年最后的夜晚和朋友等三千桌的饭……" 在刚刚过去的2025年，寿司郎毫无疑问成为年度现象级的餐饮品牌。12月31日，北京一网友发帖称在2025年最后一天和朋友在寿司郎西单大悦 城店排队三千桌，从傍晚五点半到现场一直等到晚上11点才吃上饭。 这并非一时的盛况， 寿司郎一直在排队。从年末跨年的3000桌排队，到每每有城市首店落地也都是大排长龙的景象 。甚至早在2024年8月21 日，寿司郎在西单大悦城开设的"北京首店"现场排队就达到1500桌，中午过后预计等待时间一度超10小时。 据21世纪经济报道记者此前走访，近年来，寿司郎凭借8元焦糖鹅肝、15元生三文鱼等平价产品在中国市场走红，一度被消费者称为"日料界的瑞幸"，成为众多年 轻人争相打卡的社交货币。 如此反差 ...

"我的人生还会有很多钱和很多爱，但再也不会有一年最后的夜晚和朋友等三千桌的饭……" 在刚刚过去的2025年，寿司郎毫无疑问成为年度现象级的餐饮品牌。12月31日，北京一网友发帖称在 2025年最后一天和朋友在寿司郎西单大悦城（000031）店排队三千桌，从傍晚五点半到现场一直等到晚 上11点才吃上饭。 这并非一时的盛况，寿司郎一直在排队。从年末跨年的3000桌排队，到每每有城市首店落地也都是大排 长龙的景象。甚至早在2024年8月21日，寿司郎在西单大悦城开设的"北京首店"现场排队就达到1500 桌，中午过后预计等待时间一度超10小时。 "寿司郎是这两年最火爆的餐饮品牌，它依靠价格实惠跑得比较快。"胜利鸟咨询总监朱瑞士在接受21世 纪经济报道记者采访时指出，寿司郎是餐饮界一个现象级的品牌。如果将寿司郎的火爆用一个词来概括 的话，这个词就是：超级性价比。 同样主打性价比的滨寿司、金匠寿司等平价寿司品牌也在纷纷拓店，与之形成鲜明对比的却是KURA寿 司的闭店频频，退出中国内地市场。如此反差的景象，也让人不禁追问，平价回转寿司在中国市场为何 会出现如此分野？又是什么在左右胜局？ 现象级排队 2025年12月6日，寿 ...

餐饮品牌恨不得夹起尾巴做人的日子里，寿司郎活成了最显眼的那个例外。 同一个商场里，预制菜们人人喊打，流水线的寿司郎却排起长龙。线上预约要到一个月后，高峰期现场 等位上千桌，黄牛甚至自研出了以假乱真的排队小程序。 寿司郎的最新战绩，是在去年12月开进遍地是日料的上海。饶是见惯了大场面的上海人，也创下排队 14小时的新纪录[1]。 2025财年（2024.9-2025.9），寿司郎母公司F&LC的销售收入创下4295亿日元的新高，整体营业利 润上涨54.4%。 其中，以中国为首的海外市场做出巨大贡献，收入整体增长42.6%，业务占比达到30%，领导随即立 下"2035财年在中国开店500家"的军令状，约等于萨莉亚花费23年才在中国打下的江山。 不同于昙花一现的网红餐厅，寿司郎主营的回转寿司品类已在中国餐饮界沉浮近30年。土生土长的禾 绿寿司，早在2010年左右就开出超过200家店，是寿司郎的近三倍；同为日本回转寿司巨头的滨寿司 也在2014年就进入中国。 然而，禾绿寿司目前的门店只剩不到50家；滨寿司入华6年才开出12家门店，而近年沾了不少同行的流 量，2024年一年就扩店35家[2][3]。 说好的风水轮流转， ...

Core Viewpoint - The emergence of scalpers in the sushi restaurant Sushi Lang has raised concerns about fair dining practices, particularly during peak hours when online reservations are unavailable [1][2]. Group 1: Scalper Issues - Consumers have reported purchasing reservation numbers from scalpers, leading to a system where they must exchange additional numbers upon arrival [1]. - Sushi Lang has implemented measures to combat scalping, including restrictions on reservation methods and limits on the number of reservations per customer [1]. - Despite these efforts, the presence of scalpers continues to disrupt the dining experience, as they exploit loopholes in the reservation system [5]. Group 2: Queue Management - Sushi Lang's queue management system combines both on-site waiting and online reservations, aiming to maximize seat utilization rather than enhance the waiting experience [4]. - The complexity of the queue system has led to confusion among customers, with many expressing frustration over the unpredictability of wait times [4]. - The dual-channel mechanism intended to manage peak times has resulted in complaints about the fairness of the queue, particularly regarding online reservations cutting in line [4]. Group 3: Expansion and Market Position - Sushi Lang has been expanding its presence in China, with plans to open new locations in cities like Ningbo and Shanghai, aiming to alleviate long wait times [8][7]. - The company operates on a direct sales model, which involves significant capital investment for each location due to the specialized equipment required for conveyor belt sushi [8]. - The brand differentiates itself through a unique dining experience, incorporating entertainment elements that enhance customer engagement [8]. Group 4: Future Considerations - If the issues with queues and scalpers are not resolved, the overall dining experience at Sushi Lang may suffer, potentially leading to increased customer dissatisfaction [9]. - The company may need to consider implementing more transparent queue management practices and possibly a real-name reservation system to mitigate scalper activities [5].

Core Viewpoint - The article discusses the rapid expansion and popularity of affordable sushi brands like Sushi Lang and Bin Sushi in major Chinese cities, highlighting their appeal to cost-conscious consumers and the competitive landscape they create for traditional sushi restaurants [4][12][21]. Group 1: Market Trends - Affordable sushi brands are gaining significant traction in first-tier cities like Beijing, Shanghai, and Guangzhou, with Sushi Lang and Bin Sushi opening numerous new locations [12][21]. - The average price range for sushi at these affordable brands is between 10 to 28 yuan, making them attractive options for consumers looking for value [12][22]. - The competition among these brands has intensified, with Sushi Lang planning to open its ninth store in Beijing within a year, while Bin Sushi has already opened seven [21][22]. Group 2: Consumer Behavior - Consumers are increasingly drawn to the concept of "cheap sushi," often sharing their experiences and strategies on social media platforms to maximize their dining experience [16][30]. - The article notes that many consumers prefer the high cost-performance ratio of affordable sushi, which allows them to enjoy sushi without overspending [12][16]. - The dining experience at these affordable sushi restaurants often includes interactive elements, such as digital ordering systems and promotional games, enhancing customer engagement [35][37]. Group 3: Brand Strategies - Sushi Lang and Bin Sushi have different operational strategies; Bin Sushi focuses on rapid expansion and high-volume sales, while Sushi Lang emphasizes a high return on investment and quality control [22][23]. - Bin Sushi's parent company, Senkan Holdings, has a diverse portfolio of over 30 restaurant brands, allowing for aggressive market penetration [22]. - Sushi Lang's parent company, FOOD & LIFE Companies, reported a 58.9% increase in operating profit, indicating strong financial performance and growth potential [22][23]. Group 4: Competitive Landscape - The rise of affordable sushi brands has put pressure on mid-tier sushi restaurants, which are struggling to compete with the low prices and high foot traffic of these new entrants [30][34]. - The article highlights that over 53.7% of sushi restaurants in China now offer prices below 35 yuan, reflecting the intense price competition in the market [30]. - Traditional sushi restaurants are adapting by lowering prices and altering their menus to retain customers, indicating a shift in the market dynamics [34].