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「日料界的瑞幸」,偷了萨莉亚的家
Xin Lang Cai Jing· 2025-08-15 16:55
你的郎来了。 文|槽值小妹 封面来源|unsplash "第一次吃寿司郎,请问有什么事情需要注意的吗?" "寿司郎战绩,不服来战!" 来源:36氪 图源:小红书 提起日料寿司,你首先会想到的关键词是什么?小众,精致,高端,昂贵? 只能说,你对它的印象实在需要刷新了。如今网红美食界正刮起一场"寿司"风,无数美食爱好者亦开始沉迷于"郎的诱惑"。"看别人晒吃了多少盘寿司还 想说:寿司吃少了是寿司,吃多了是盖饭,轮到自己吃过、晒过寿司郎以后:《重生2025之我在寿司郎里搞基建》。" 面对寿司郎爱好者们晒出的盘子,无数人感叹怎么把广州塔、陆家嘴端上餐桌了 无论是动辄摞起来有半米高的空餐盘,还是门口越排越长的队伍,似乎都在证明着:曾被中国人抛弃的寿司,在餐饮界悄悄杀疯了。 "全体注意,你的郎来了" 最近几年的餐饮界,日式平价寿司正呈现席卷之势。 寿司郎的相关内容几乎血洗各大社交平台,晒盘子的、玩抽象的、求攻略的,各火各的。还真不是跟风网友玩梗造成的假象,寿司郎,确实有点火。 以北京为例,寿司郎不到一年已即将开出第9家门店,到饭点不排长队,基本上吃不着。就算预约,排队也至少得约到一周甚至一个月之后。在西单大悦 城,开业时一 ...
「日料界的瑞幸」,偷了萨莉亚的家
36氪· 2025-08-15 10:44
Core Viewpoint - The article discusses the rising popularity of Sushi Lang, a budget sushi brand in China, highlighting its appeal among young consumers and the shift in the sushi market towards affordability and local adaptation [10][38][50]. Group 1: Market Trends - The sushi market in China is experiencing a significant shift towards affordable sushi options, with Sushi Lang leading this trend [10][50]. - Sushi Lang has opened multiple locations in major cities like Beijing and Guangzhou, often resulting in long queues and high demand [11][14]. - The brand's pricing strategy, with items priced around 8 to 15 yuan, positions it as a "people's sushi," contrasting with traditional high-end sushi restaurants [23][26]. Group 2: Consumer Behavior - Young consumers are increasingly drawn to Sushi Lang for its perceived value and social media presence, with many sharing their dining experiences online [21][17]. - The concept of "value for money" is crucial, as consumers are looking for affordable dining options that still provide a satisfying experience [23][50]. - The popularity of Sushi Lang reflects a broader trend where consumers prioritize experience and social media shareability over traditional notions of authenticity in cuisine [48][58]. Group 3: Competitive Landscape - The rise of Sushi Lang coincides with the decline of traditional sushi brands that emphasize authenticity, as seen with KURA Sushi's struggles in the market [42][45]. - New entrants in the sushi market are adopting similar strategies to Sushi Lang, focusing on affordability and local flavors to attract consumers [60][66]. - The overall sushi market is expanding, with a significant increase in the number of sushi restaurants, indicating a growing acceptance of sushi as a mainstream dining option [60][68].
日本「穷鬼寿司」,争夺北上广
36氪· 2025-06-18 13:42
以下文章来源于每日人物 ,作者每人作者 每日人物 . "穷鬼寿司",挤进国贸 这是日料爱好者梁妍,最特别的一次就餐体验。在平板电脑上点完餐,她抬起头,眼巴巴地望着传送带的尽头。大约20分钟后,一台装着两碟寿司的迷你小 车,缓缓向她驶来。 传送带不特别,回转寿司店里很常见;特别的是,这家店的传送带,比台面高出了60多厘米,抬眼看过去都瞅不到碟子里装的是什么。几秒钟后,小车停下 来了,餐品不会自己来到下面的桌面,服务员也很难越过顾客帮忙代劳,梁妍站了起来,自己取下那两碟寿司。 两碟肯定吃不饱。接下来的一个小时里,梁妍和朋友只能不断地重复站起—坐下—站起—坐下的动作,因为小车每次只能送两三碟。她环顾四周,倒也不是 所有人都需要边吃饭边运动,但这家位于北京国贸商城五楼的寿司店,位置相当有限,一人位有8个,多人桌只有6张,其中一半都得站起来取餐。 轻商业,懂生活。 打工人哄自己开心的加油站。 文 | 陈婧瑄 编辑 | 西打 来源| 每日人物(ID:meirirenwu) 封面来源 | unsplash 在北京、上海、广州等一线城市,平价寿司大杀四方。尤其是寿司郎和滨寿司这两大头部品牌,扎堆儿在北京开出了一家又一家新店。 ...