Core Viewpoint - In 2025, FAW Jiefang continued to lead the industry in brand building and marketing promotion, achieving significant sales growth and market share, while also making strides in technology and innovation [1][4][10]. Group 1: Sales and Market Performance - FAW Jiefang's total vehicle sales exceeded 280,000 units in 2025, marking a year-on-year increase of 10.3%, maintaining positive growth for three consecutive years [4]. - The sales of medium and heavy trucks reached 255,000 units, with a domestic market share of 22.5%, solidifying its position as the industry leader [4]. - In the new energy segment, sales reached 45,000 units, representing a remarkable year-on-year increase of 185%, continuing a trend of doubling sales for three consecutive years [4]. - The company exported over 60,000 units, achieving a year-on-year growth of 5.2%, and ranked second in the industry for exports, with the highest compound growth rate [4]. Group 2: Product Innovation and Technology - FAW Jiefang launched 129 new products in 2025, significantly improving quality metrics through a "three-year quality campaign" [6]. - The company introduced advanced products such as the J6G Pro series and the "Eagle Array" series, which cater to diverse logistics scenarios [8]. - The launch of the liquid hydrogen heavy truck in December 2025 marked a significant technological achievement, demonstrating a range of over 1,000 kilometers and contributing to the commercialization of liquid hydrogen technology [10]. Group 3: Strategic Partnerships and Orders - FAW Jiefang established long-term strategic partnerships, securing significant orders such as a 3,500-unit agreement for new energy heavy trucks with Xinjiang Jiuzhou Hengchang [11]. - In April, the company achieved a record order of 10,000 units for J6L pure electric vehicles, setting a new benchmark for single-category orders in the heavy truck sector [11]. - The company continued to attract attention with large orders throughout the year, including 1,858 units from logistics companies in September and 6,000 units during a live broadcast event in November [13]. Group 4: Brand Promotion and Market Expansion - FAW Jiefang kicked off its brand promotion at the Shenzhen International Commercial Vehicle Expo, enhancing its market penetration in Southern China [15]. - The company held multiple events throughout the year to deepen its ecological layout, including the launch of the "Jiefang Green Movement" brand, which signifies a new model integrating vehicles, aftermarket, and green ecology [15]. - The year concluded with the 2026 Global Partner Conference, where FAW Jiefang set its sales targets and showcased its strategic plans, further solidifying its industry leadership [17].

Core Insights - In 2025, China FAW's total vehicle sales exceeded 3.302 million units, marking a 3.2% year-on-year increase, with significant growth in its self-owned and new energy vehicle segments [1] - The Hongqi brand achieved sales of over 460,000 units, a growth of 11.7%, and became the first Chinese luxury car brand to surpass 2 million users [4][8] - The Jiefang brand maintained its leading position in the domestic heavy-duty truck market, with sales of 280,000 units and a brand value of 1.45 trillion yuan [10][12] - The Bestune brand saw a remarkable 33% increase in sales, reaching 200,017 units, driven by a successful transition to new energy vehicles [13][15] - FAW-Volkswagen sold 1,587,065 vehicles, retaining its title as the top joint venture in terms of total and fuel vehicle sales [17][19] - FAW Toyota sold 805,518 vehicles, continuing its growth trend with a focus on high-end models and hybrid technology [21] Group 1: China FAW Overview - In 2025, China FAW's total vehicle sales reached 3.302 million units, a 3.2% increase year-on-year [1] - The self-owned brand sales surpassed 940,000 units, growing by 15%, while new energy vehicle sales exceeded 366,000 units, marking a 71.4% increase [1] - The joint venture brand sales stood at 2.362 million units, maintaining its leading position in the joint venture segment [1] Group 2: Hongqi Brand Performance - Hongqi brand sales exceeded 460,000 units, reflecting an 11.7% year-on-year growth, marking eight consecutive years of positive growth [4] - The brand's new energy vehicle sales reached 149,000 units, a 29.8% increase, becoming a core driver of growth [4] - Hongqi's brand value was reported at 141.065 billion yuan, ranking first among passenger car brands in the "China's 500 Most Valuable Brands" report [4] Group 3: Jiefang Brand Developments - Jiefang brand's vehicle sales surpassed 280,000 units, with heavy-duty truck sales at 255,000 units, maintaining the top market share in China [10] - The brand's value reached 1.45 trillion yuan, marking its 14th consecutive year at the top of the industry [10] - Jiefang's innovation index has been ranked first in the industry for eight consecutive years [10] Group 4: Bestune Brand Growth - Bestune brand sales reached 200,017 units in 2025, a 33% increase, achieving the highest sales in its 20-year history [13] - New energy vehicle sales for Bestune reached 171,957 units, a 107% increase, indicating a successful transition to new energy [13] - The brand's international company was established to enhance its global strategy, focusing on key markets [15] Group 5: FAW-Volkswagen Achievements - FAW-Volkswagen's total vehicle sales reached 1,587,065 units, including imports, maintaining its position as the top joint venture in sales [17] - The Volkswagen brand sold 902,066 units, while Audi and Jetta brands sold 566,988 and 118,011 units respectively [17] - The brand's fuel vehicle market share increased by 0.9%, achieving a historical high [17] Group 6: FAW Toyota's Performance - FAW Toyota sold 805,518 vehicles in 2025, achieving positive growth for three consecutive years [21] - High-end models from the TNGA-K platform accounted for 487,426 units sold, a 12% increase, representing 61% of total sales [21] - The brand's hybrid models sold 380,100 units, a 14% increase, indicating a strong focus on hybrid technology [21]