Core Insights - The Shantou exhibition group achieved impressive results at the 2025 Shenzhen Food Expo, with total transaction amounts exceeding 3,025 million yuan and 2,228 intention orders [7][8]. Group 1: Exhibition Performance - The Shantou exhibition group has participated in the Shenzhen Food Expo for three consecutive years, evolving from merely showcasing local products to actively promoting agricultural brands [3][4]. - During the expo, Shantou's sales reached over 231 million yuan, with a daily average sales exceeding 40,000 yuan for certain products [6][32]. - The exhibition area was expanded to 540 square meters, showcasing a variety of high-quality agricultural products, including seafood, sweet potatoes, and specialty teas [12][13]. Group 2: Product Highlights - Shantou introduced live seafood, such as grouper and sea urchins, which attracted significant attention from attendees [15][16]. - The "丸管家" brand's fish balls received positive feedback, with daily sales averaging over 10,000 yuan during the expo [34]. - Unique products like the "汕汕金" oil citrus juice and yellow skin juice also gained popularity, achieving daily sales of 5,000 yuan [38][40]. Group 3: Marketing Strategies - The exhibition group adopted a "media+" strategy to enhance brand visibility, incorporating creative marketing and cultural performances [77][81]. - Live streaming was utilized to promote Shantou's agricultural products, allowing real-time interaction with consumers nationwide [86][89]. - The government emphasized the importance of the expo as a platform for connecting Shantou's products with broader markets, particularly in the Greater Bay Area [94][96].

Summary of Nopson's Conference Call Company Overview - **Company**: Nopson - **Industry**: Blueberry cultivation and related agricultural products Key Points Industry and Market Dynamics - Average price of blueberries is approximately 60,000 yuan per ton, slightly higher than the previous season, but production has declined due to weather conditions, particularly in Honghe and Wenshan regions [2][3] - The company expects the planting area for the next season to reach 35,000 mu, adhering to a "production-based sales" strategy to ensure supply chain stability [2][7] - Blueberry yield in Yunnan is about 1.4 tons per mu, with significant total production growth anticipated [2][8] Production and Quality Improvement - The company has reduced the loss rate from 1.8% to 0.3%-0.4% through improvements in harvesting and cold chain systems [4] - Total land area held by the company is 56,000 mu, with 28,000 mu currently in production, expected to reach 35,000 mu next year [4][14] - The company is facing challenges in acquiring quality land due to high compensation costs and limited availability [17] Pricing and Sales Strategy - Blueberry prices are volatile, reaching up to 100,000 yuan per ton initially, then dropping to 20,000-30,000 yuan later [11] - The company aims to increase supply in high-price ranges despite a long-term downward price trend, maintaining a focus on high-profit periods [11] - The marketing strategy emphasizes blueberry trade and domestic sourcing to enhance brand sales channels [10] Brand Strategy and Market Expansion - Nopson focuses on two main brands, Aimeike and Rosemary, with strong market feedback for Ainan Cosmetics [6] - The company has made progress in overseas market expansion, including regions like Hong Kong, Kuala Lumpur, Jakarta, and Japan [6] Future Plans and Expectations - The company plans to maintain a production area of 35,000 mu for the next planting season, with a focus on meeting market demand [7] - The juice processing capacity is approximately 30,000 tons per year, primarily targeting the Guangdong market [18][19] - The pesticide business is expected to grow by 10%-20% in 2025, with a profit contribution of around 100 million yuan in Q1 2025 [20] Challenges and Risks - The company faces difficulties in land acquisition, with a focus on high-altitude areas suitable for blueberry cultivation [17] - The overall market for blueberries is evolving, with increasing demand and higher standards from consumers [23] Additional Insights - The company is not currently planning to expand beyond blueberries, focusing on optimizing the blueberry supply chain [22] - The import market for blueberries from South America is expected to grow, but at a slower pace compared to domestic production [23]