Core Insights - The Shantou exhibition group achieved impressive results at the 2025 Shenzhen Food Expo, with total transaction amounts exceeding 3,025 million yuan and 2,228 intention orders [7][8]. Group 1: Exhibition Performance - The Shantou exhibition group has participated in the Shenzhen Food Expo for three consecutive years, evolving from merely showcasing local products to actively promoting agricultural brands [3][4]. - During the expo, Shantou's sales reached over 231 million yuan, with a daily average sales exceeding 40,000 yuan for certain products [6][32]. - The exhibition area was expanded to 540 square meters, showcasing a variety of high-quality agricultural products, including seafood, sweet potatoes, and specialty teas [12][13]. Group 2: Product Highlights - Shantou introduced live seafood, such as grouper and sea urchins, which attracted significant attention from attendees [15][16]. - The "丸管家" brand's fish balls received positive feedback, with daily sales averaging over 10,000 yuan during the expo [34]. - Unique products like the "汕汕金" oil citrus juice and yellow skin juice also gained popularity, achieving daily sales of 5,000 yuan [38][40]. Group 3: Marketing Strategies - The exhibition group adopted a "media+" strategy to enhance brand visibility, incorporating creative marketing and cultural performances [77][81]. - Live streaming was utilized to promote Shantou's agricultural products, allowing real-time interaction with consumers nationwide [86][89]. - The government emphasized the importance of the expo as a platform for connecting Shantou's products with broader markets, particularly in the Greater Bay Area [94][96].

Core Insights - The article highlights the unique agricultural products of Shanwei, emphasizing the region's rich biodiversity and the quality of its green produce, which includes green plums, tea, and oil fruits [1][4][21]. Summary by Categories Agricultural Products - Shanwei is known as the "Hometown of Green Plums," with 123,000 acres of green plum orchards producing various types of plums, including Qingmei and Baifenmei, characterized by their rich organic acids and microelements [6][7]. - The region has developed 34 patents for diverse green plum products, including green plum wine, preserved plums, and plum vinegar, enhancing the integration of these products into daily life [8][9]. Tea Industry - The Lianhua Mountain tea, a traditional tea from eastern Guangdong, benefits from its mountainous terrain (elevation of 80-700 meters) and favorable climate conditions, resulting in high-quality tea varieties such as honey orchid and osmanthus-scented teas [11][12]. - Local tea farmers employ eco-friendly cultivation methods combined with traditional processing techniques to preserve the natural flavor of the tea, which is well-received by consumers [14]. Unique Fruits - The oil fruit, known scientifically as "Yuganzi," is notable for its high vitamin C content, nearly eight times that of oranges. The cultivation area for oil fruits in Shanwei is approximately 61,000 acres, with a total output of 12,800 tons and a market value of 300 million yuan [17][18]. - Besides being consumed fresh, oil fruits are processed into trendy beverages such as oil fruit juice and sparkling oil fruit drinks [19]. Upcoming Events - Shanwei's green agricultural products will be showcased at the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, highlighting the region's ecological beauty and culinary richness [22][23].

Core Insights - The company, Tianye Co., Ltd. (832023.BJ), has emerged as a leading player in the tropical fruit and vegetable raw material processing industry, driven by China's consumption upgrade and rural revitalization strategy [1][2] - The company emphasizes product quality and service innovation, establishing itself as a crucial partner for well-known brands like Nayuki Tea and Nongfu Spring [1][2] Group 1: Quality Management - The company views product quality as its lifeline, implementing a comprehensive quality management system covering raw material procurement, production, and logistics [1] - All four production bases have received international certifications such as ISO9001, HACCP, and BRCGS, ensuring safety and quality from farm to table [1] - The company has established itself as a standard-setter in the industry, contributing to national agricultural standards for non-concentrated fruit and vegetable juice [1] Group 2: Service Innovation - Tianye Co., Ltd. positions itself not just as a raw material supplier but as a value co-creation partner, offering a one-stop solution that includes products, formulas, and services [2] - The company has developed a rapid response mechanism to meet the high-frequency new product launch demands of new tea brands, successfully introducing products like prickly pear juice and oil olive juice [2] - By providing flexible supply models and diverse specifications, the company exceeds traditional supplier roles and integrates deeply into the customer supply chain [2] Group 3: Policy and Industry Strategy - As a key national leading enterprise in agricultural industrialization, the company actively responds to rural revitalization strategies, enhancing farmers' income through a model that integrates enterprises, cooperatives, and farmers [2] - The company leverages policy benefits from initiatives like the Hainan Free Trade Port and the Western Development strategy to optimize production capacity and reduce costs [2] - Initiatives in digital agriculture and the application of IoT technology are being piloted to improve raw material quality and promote sustainable development through resource recycling [2] Group 4: Future Outlook - The company plans to continue deepening its "quality + service" strategy, enhancing raw material traceability to boost consumer trust [3] - By focusing on customer needs and expanding market recognition through customized production and standard leadership, the company aims to inject lasting momentum into the high-quality development of the tropical fruit and vegetable industry [3]