Core Viewpoint - The article discusses a promotional activity by Haidilao, where customers can receive a "golden pony" pendant after dining at certain locations, highlighting the marketing strategy to attract customers through unique giveaways [1] Group 1 - The promotional item is a gold foil decoration with minimal actual gold content [1] - The activity is available in select Haidilao locations in Beijing, Inner Mongolia, and Shanghai, with a limited quantity available on a first-come, first-served basis [1] - Customers can receive the pendant by making a note when placing their order [1]

近日，多位网友发视频分享称，他们去海底捞门店就餐后免费领取了一个"黄金小马"的挂件。不少网友表示，小马看起来金灿灿的很喜庆，也想去领一 个。 网友发布的视频显示，在海底捞一家门店内，工作人员递给顾客一个小马形状的金色挂件，上面刻有"马上发财"的字样。该网友发布视频的定位信息显 示，其就餐的是上海一家海底捞门店。 此事冲上热搜并引发了不少网友讨论，有网友表示："不管黄金含量多少，顾客进去消费后还能让门店这么宠着，谁不爱呢。""就餐时候的情绪价值也很 重要。"也有网友则认为："对我来说不如送个菜。" 往期热点，别错过 1月11日，记者致电上述海底捞门店，工作人员表示，"它不是纯金的，是合成金属材质的。"顾客在订餐时备注相关信息可获得小马挂件，但有数量限 制，先到先得。 来源：新闻晨报、极目新闻、四川观察 编辑：赵箐芸 编审：林 萌 审签：熊 莺 双击屏幕让这条新闻"飞"得更快 ...

Core Viewpoint - Recently, Haidilao has launched a promotional activity where customers can receive a "golden horse" pendant after dining at certain locations, which has generated significant online discussion and interest among consumers [1][5]. Group 1: Promotional Activity - Customers dining at Haidilao can receive a small horse-shaped golden pendant inscribed with "马上发财" (meaning "prosperity is coming soon") [5]. - The promotion has been reported in various locations, including a specific store in Shanghai, and is not a nationwide campaign but rather a localized initiative [5]. Group 2: Customer Reactions - Many customers have expressed positive sentiments about the promotion, appreciating the emotional value and customer service aspect of receiving a gift during their dining experience [5]. - Some customers, however, have suggested that they would prefer receiving food items instead of the pendant [5]. Group 3: Material Information - The pendant is made of synthetic metal rather than pure gold, as confirmed by staff at the Haidilao location [5].

Core Viewpoint - The recent promotional activity by Haidilao, where customers receive a "golden horse" pendant, has gained significant attention on social media, highlighting the importance of customer engagement and emotional value in dining experiences [1][5]. Group 1: Promotional Activity - Multiple customers reported receiving a small horse-shaped golden pendant with the inscription "马上发财" (which translates to "prosperity is coming") after dining at Haidilao [5]. - The promotion appears to be localized, with some stores in Beijing and Inner Mongolia participating, but it is not a nationwide campaign [5]. Group 2: Customer Reactions - The promotional item has sparked discussions among customers, with some expressing appreciation for the gesture, emphasizing the emotional value of such experiences [5]. - Conversely, some customers indicated a preference for tangible food items over promotional gifts, suggesting varied consumer expectations [5]. Group 3: Product Details - The pendant is made of synthetic metal rather than pure gold, as confirmed by staff at the Haidilao location in Shanghai [5].