近日，财政部、国家税务总局发布《关于黄金有关税收政策的公告》（以下简称《政策》），明确黄金 有关税收政策。 《政策》落地后，黄金市场迅速发生连锁反应——从终端消费到投资渠道，从零售商家到黄金金饰生产 企业，均发生了一些变化。对此，证券时报记者进行了实探。 （4日，水贝黄金珠宝市场，现场人气依旧很高。吴家明摄） 11月4日，记者在深圳水贝黄金珠宝市场看到，现场人气依旧很高。不过，许多商家对短期内的销售还 是有所担忧。 就在3日，水贝市场的金饰克价突然大涨50至70元。到了4日，水贝市场的金饰克价在990元左右，而大 盘价格为918至920元左右，同日国际金价变动不大。 "相关税收新政出台的前两天，水贝的金价还没有变化。到了3日突然出现差价，现在的990元价格就是 税后价，主要是因为原材料成本中包含了税费。"盛经理表示，"以这个价格买金饰，目前也只能开收 据。如果需要开发票，只能在这个价格基础上再加7%。" 有市场观点认为，黄金税收实施前，水贝市场依托"非标准化交易"以及"税收模糊地带"形成了一些价格 优势，《政策》推动交易向合规的交易所渠道集中，而水贝商户多为中小经营者，难以直接对接交易所 资源。知名经济学家盘 ...

《政策》落地后，黄金市场迅速发生连锁反应——从终端消费到投资渠道，从零售商家到黄金金饰生产企业，均发生了一些变化。对此，证券时报记者进行了实 探。 （品牌金饰店的价格。吴家明摄） 近日，财政部、国家税务总局发布《关于黄金有关税收政策的公告》（以下简称《政策》），明确黄金有关税收政策。 11月4日，记者在深圳水贝黄金珠宝市场看到，现场人气依旧很高。不过，许多商家对短期内的销售还是有所担忧。 就在3日，水贝市场的金饰克价突然大涨50至70元。到了4日，水贝市场的金饰克价在990元左右，而大盘价格为918至920元左右，同日国际金价变动不大。 "相关税收新政出台的前两天，水贝的金价还没有变化。到了3日突然出现差价，现在的990元价格就是税后价，主要是因为原材料成本中包含了税费。"盛经理表 示，"以这个价格买金饰，目前也只能开收据。如果需要开发票，只能在这个价格基础上再加7%。" 有市场观点认为，黄金税收实施前，水贝市场依托"非标准化交易"以及"税收模糊地带"形成了一些价格优势，《政策》推动交易向合规的交易所渠道集中，而水贝 商户多为中小经营者，难以直接对接交易所资源。知名经济学家盘和林表示，"上海交易所的标准黄金卖 ...

Core Viewpoint - Recent fluctuations in international gold prices have raised concerns among investors, but long-term investment potential remains strong due to ongoing geopolitical risks and central bank purchasing trends [2][6][8]. Price Fluctuations - International gold prices recently dropped from nearly $3000 per ounce to a three-week low, with local prices in Shenzhen falling from 696 RMB per gram to 678 RMB [2][5]. - In major shopping malls, gold prices have decreased from around 900 RMB per gram to approximately 875 RMB, with some stores offering promotions [5]. - Increased customer traffic was noted during price drops, with a reported 20% rise in foot traffic when prices reached 690 RMB [5]. Consumer Sentiment - Consumers are becoming accustomed to short-term price fluctuations, focusing more on long-term investment value rather than immediate losses [3][5]. - Some consumers expressed concerns about recent purchases losing value but indicated a willingness to buy more if prices continue to decline [5]. Market Analysis - Analysts attribute gold price volatility to easing geopolitical risks, uncertainties in U.S. tariff policies, and profit-taking by investors [6]. - Gold is still viewed as a hedge against inflation, with institutions maintaining a positive long-term outlook [7][8]. Institutional Insights - The World Gold Council projects global central bank gold purchases to reach 1045 tons in 2024, providing underlying support for gold prices [8]. - Major financial institutions like UBS and Goldman Sachs maintain long-term price targets for gold between $2900 and $3000 per ounce, citing ongoing global economic uncertainties [8]. Company Developments - Zhou Liufu Jewelry Co., Ltd. is seeking to enter the capital market again by submitting a prospectus for an H-share listing on the Hong Kong Stock Exchange [8]. - The company reported revenue growth from 3.102 billion RMB in 2022 to 5.718 billion RMB in 2024, with profits increasing from 575 million RMB to 706 million RMB during the same period [8][10]. - Revenue from the franchise model accounted for over 50% of total income in recent years, indicating a significant business strategy [10].