伴随2026年新一轮以旧换新国补接力发放，各平台优化消费场景、升级服务，"焕新"消费再提速。1月 21日，南都N视频记者获悉，菜鸟联手天猫持续升级大家电送装取一体服务：将100英寸电视等难进电 梯的大型家电纳入送货上门、送装取一体服务，进一步优化体验，推动高端电器线上增长。数据显示， 目前，2026年国补实施半个多月，天猫大家电销量环比大涨超90%，物流服务对消费拉动效应显著。 据天猫电视行业负责人蔚冬介绍，2026年国补实施半个多月以来，对于消费尤其是中高端产品拉动作用 更为明显，诸如100英寸超大屏电视、壁画电视和新技术MiniLED电视成为增长主力，同比翻倍增长。 同时，智能、健康、节能等高端化、品质化的家电成为消费者追逐的热点。支持语音控制、可远程操作 的智能家电，无霜超薄零嵌节能冰箱，多分区洗烘套装、一级能效空调、冰箱等成为近期热销的爆款家 电。 海信集团显示事业部客户体验运营部总经理逄晓睿认为，随着电视产品技术的迭代和成本的降低，叠加 国补政策，100英寸电视的爆火是必然。同时，目前海信所有98英寸及以上的产品，和其他爆款产品， 已经实现了100%入菜鸟仓和送装取一体服务，提升了体验，持续拉动了销 ...

Group 1: Haier's Innovation and Market Strategy - Haier launched a washing machine with three tubs, achieving over 100,000 sales in just 48 minutes, and has since delivered over 200,000 units, emphasizing user co-creation in product development [1] - The company introduced a four-tub washing machine based on user feedback, showcasing its commitment to diverse laundry scenarios [1] - Haier's CEO opened a personal social media account to enhance communication with users, aiming to integrate user needs into the company's management and innovation processes [1][2] Group 2: Vivo's Technological Advancements - Vivo has invested heavily in R&D, focusing on chip technology, imaging, and battery performance, collaborating with partners like Zeiss to enhance user experience in photography [3] - The company has developed its own 6nm imaging chips, significantly improving image quality and processing speed [3] - Vivo's technology has led to a surge in mobile phone rentals for events, demonstrating its impact on the market [3][4] Group 3: China Export Credit Insurance Corporation's Green Initiatives - The corporation is implementing a Green Finance Development Strategy for 2024, with six action plans to support green trade and the Belt and Road Initiative [5] - It has provided risk guarantees for over 30 export enterprises in the agricultural sector, aiding their transition to greener practices [5][6] - The corporation has issued credit insurance for renewable energy projects, including a 63 MW wind power project in Argentina, expected to generate approximately 200 million kWh of clean electricity annually [5][6] Group 4: Micro Bank's Digital Financial Services - Micro Bank has served over 430 million individual customers and more than 600,000 small and micro enterprises, addressing their financing challenges with innovative products [7][8] - The bank's "Micro Business Loan" product integrates digital and intelligent services throughout the loan process, with over 70% of its small business clients having annual revenues below 10 million [7] - Micro Bank is transitioning to an "AI-native bank," leveraging AI technology to enhance its digital financial services [7][8] Group 5: Hisense's Product Development and Market Position - Hisense has launched RGB three-dimensional control color LCD technology, enhancing its position in the display industry [9] - The company has maintained the highest global market share for 100-inch televisions for three consecutive years, indicating strong demand for its high-end products [9][10] - Hisense is adapting to consumer trends by developing products like foldable laser TVs and various home appliances tailored to younger consumers' needs [9][10] Group 6: Three Trees' Integrated Service Model - Three Trees is shifting from single product sales to an integrated model of "product + service + construction," enhancing its competitive edge in the paint market [12] - The company has upgraded its "Immediate Living" model, focusing on product quality and digital tools for better service management [12] - Three Trees aims to open 50,000 to 100,000 community stores nationwide, promoting a "light, short, and fast" approach to home decoration [12] Group 7: Sais Group's Commitment to Innovation - Sais Group emphasizes technological self-reliance and innovation in the electric vehicle sector, collaborating with Huawei to launch multiple new energy models [13] - The company has achieved significant sales milestones, with over 800,000 units of its AITO series delivered, challenging foreign brands in the luxury car market [13] - Sais Group plans to continue its innovation strategy to strengthen its market position and contribute to China's automotive industry transformation [13] Group 8: Master Kong's Sustainable Development Practices - Master Kong has evolved from a noodle manufacturer to a diversified brand, reaching over 800 million consumers annually [14] - The company integrates innovation in product development and supply chain management, promoting sustainable agricultural practices [14][15] - Master Kong is committed to ESG principles, utilizing recycled materials in its products and participating in initiatives to promote resource recycling [15] Group 9: Citic Baixin Bank's Digital Transformation - Citic Baixin Bank focuses on digital transformation to enhance financial services for small and micro enterprises, achieving a 39.58% increase in its micro-loan balance [16][17] - The bank employs a cloud-native architecture to streamline loan processes, enabling instant approvals and customized solutions [16] - Citic Baixin Bank aims to deepen its integration of technology and finance, supporting national strategies for high-quality development [17]

Core Viewpoint - The article discusses the impact of national subsidies on the television market, highlighting that despite significant subsidies, overall sales have not increased as expected and have instead shown a downward trend [2][5]. Subsidy Impact - This year, the national subsidy for televisions is unprecedented, with a 20% subsidy for Level 1 energy efficiency TVs and 15% for Level 2, with a maximum subsidy of 2000 yuan per appliance [1]. - Some regions offer additional consumer vouchers, allowing for total savings of up to 35% [1]. Market Performance - Despite a 5.6% increase in retail revenue for the television market from January to April 2025, retail volume has seen a slight decline of 0.7% [3]. - In April 2025, the brand shipment volume in China's television market decreased by 4.3% year-on-year and 8.0% month-on-month [4]. Consumer Behavior - Total consumer spending on televisions has increased, but the actual number of units sold has decreased, indicating weak market demand [5]. - The decline in retail volume reflects overall market fatigue, with previous subsidy policies potentially pulling forward demand from 2025 [5]. User Experience Issues - Since 2016, the domestic television usage rate has dropped by over 30%, with existing users expressing dissatisfaction with viewing experiences [6]. - Limited video resources on smart TVs, disruptive startup ads, and complex user interfaces contribute to a negative user experience [7]. Market Trends - Despite the overall decline in the smart TV sector, large-sized products and innovative display technologies are driving growth [9]. - Retail revenue for ultra-large televisions (85 inches and above) has significantly increased, with their market share rising to 34.8% by May [11]. Product Innovations - The retail revenue share of 85-inch TVs surged from 17.4% to 25.1%, while 100-inch TVs saw an increase from 1.7% to 5.3%, marking over a 200% growth [12][13]. - Mini LED technology has surpassed OLED in high-end television sales, with a 520.4% year-on-year increase in sales during the subsidy period [15][14]. Future Outlook - The trend indicates that consumers are willing to pay for immersive viewing experiences, signaling a shift towards larger and higher-quality televisions [16]. - Television brands must enhance product quality and user experience to retain customers, or they risk being eliminated in industry consolidation [17].