服务前置
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招商蛇口: 从“空间建造者”到“生活终局官”
3 6 Ke· 2025-10-15 03:06
Core Viewpoint - The company is redefining high-end living by shifting focus from merely constructing houses to enhancing the overall living experience, emphasizing service as a core value rather than an accessory [1][20]. Group 1: Strategic Initiatives - On October 10, 2025, the company launched its "All-Domain Service" strategy, marking a significant brand upgrade aimed at addressing diverse living needs in the new era [1]. - The company is integrating various resources, including finance, culture, travel, and health, to create a robust support system for high-end living [6][12]. - The "1314 Service System" focuses on comprehensive care for families, ensuring continuous support and engagement throughout the living experience [14][20]. Group 2: Service Innovation - The company has introduced a "Pre-Occupancy Experience" model, allowing clients to engage in services and activities even before moving in, thereby enhancing brand trust and emotional connection [17][19]. - A wide range of activities, including private banquets and cultural events, are organized to enrich the living experience and foster community among residents [17][19]. - The service model emphasizes a holistic approach, integrating various aspects of life, from dining to emotional well-being, creating a living environment that resonates with residents' needs [19][20]. Group 3: Competitive Advantage - The integration of internal resources, such as banking and hospitality, along with partnerships with top-tier collaborators, establishes a unique operational framework that is difficult to replicate [9][12]. - The company's long-standing history and strong corporate identity provide a strategic foundation that enhances its competitive positioning in the high-end real estate market [6][20]. - The focus on service innovation and resource integration creates a significant competitive barrier, elevating the overall living experience beyond traditional property management [12][20].
河南商丘:创新前置服务“全链条” 按下项目落地“加速键”
Zhong Guo Fa Zhan Wang· 2025-07-18 07:11
Core Viewpoint - The article highlights the initiatives taken by the Shangqiu City Natural Resources and Planning Bureau to streamline the construction project approval process, significantly reducing the time from land acquisition to project commencement, thereby boosting the city's economic and social development. Group 1: Policy Promotion - The bureau has implemented a proactive policy promotion strategy to address the lack of understanding among local governments, enterprises, and the public regarding land and planning policies. This includes online and offline channels for better accessibility and comprehension of the approval processes [2]. Group 2: Enterprise Support - A customized service model has been established for key enterprises, providing one-on-one assistance to help navigate the approval process. This includes pre-approval guidance and tailored timelines to ensure that project submissions are successful on the first attempt [3]. Group 3: Interdepartmental Collaboration - The bureau has fostered interdepartmental collaboration by breaking down barriers between various approval departments. This approach allows for parallel processing of approvals, significantly reducing the time required for land approval from 15 working days to 5 [4]. Group 4: Process Integration - A unified review mechanism has been introduced to streamline the approval process, consolidating multiple steps into a single procedure. This has reduced the time for regulatory planning from 30 working days to 18, enhancing overall efficiency and service quality [5]. Group 5: Overall Impact - The "four pre-emptive" service model not only optimizes workflows but also represents a significant shift in government functions, emphasizing proactive service over reactive approval. This initiative aims to create a "green channel" for construction projects, enhancing the sense of benefit for enterprises and the public, and demonstrating a commitment to improving the business environment and promoting economic growth [1][5].