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康明斯成功密码:坚持长期主义,以“价值创造”迈向下一个50年
第一商用车网· 2025-06-22 13:19
Core Viewpoint - Cummins emphasizes long-term commitment and mutual growth with the Chinese economy and automotive industry, marking its 50 years in China as a significant journey of adaptation and integration [1][2]. Group 1: Historical Perspective - Cummins has been a part of China's commercial vehicle industry transformation since entering the market in 1975, reflecting the progress in engine technology [5]. - The company has built strong local R&D capabilities, evolving from technology importation to becoming a major player in the Chinese market [5][7]. Group 2: Market Strategy - The core strategy for Cummins in China is "localization," which has allowed the company to establish deep strategic partnerships with major Chinese commercial vehicle manufacturers [7]. - The R&D center in China has surpassed its counterparts in Europe and the U.S. in scale and collaboration, leading to unique technological advancements [7][8]. Group 3: Competitive Landscape - The Chinese commercial vehicle market is currently facing intense competition, requiring continuous adaptation from Cummins to maintain its competitive edge [12]. - The company acknowledges the ongoing issue of overcapacity in the industry since the peak in 2021, which has not yet recovered [13]. Group 4: Value Creation - Cummins aims to avoid participating in price competition among manufacturers, focusing instead on long-term value creation through product performance enhancement [15]. - The company is innovating in after-sales services to help customers reduce total cost of ownership (TCO) and improve operational efficiency [15]. Group 5: Future Outlook - Cummins plans to invest significantly in core products and technologies, adapting them for both local and global markets [18]. - The company is committed to a dual strategy of balancing traditional fuel and gas technologies while also advancing in electric and hybrid systems [20]. - In the realm of new energy, Cummins is focusing on developing core technologies in electric drive systems, with plans to launch next-generation products by 2026 [21]. Group 6: Conclusion - Cummins' 50-year journey in China illustrates the value of long-term commitment, with a clear strategy to respond to local demands through technological innovation and localization [23].
康明斯在华50年:扎根、创新与共赢的外资典范
Huan Qiu Wang· 2025-06-18 02:50
Core Insights - Cummins celebrates its 50th anniversary in China, highlighting its journey and future prospects in the market [1][18] - The company emphasizes its transition from technology introduction to local innovation, showcasing its adaptability and growth in the Chinese market [2][4] Group 1: Historical Development - Cummins entered the Chinese market 50 years ago, seizing opportunities as China opened up to the world, which laid the foundation for its success [2][4] - The company has evolved from providing external support to local production and now focuses on developing products tailored for the Chinese market that are also applicable globally [4][6] Group 2: Innovation and Market Adaptation - Cummins is actively innovating to address challenges in the commercial vehicle market, including competition and the rise of new energy solutions [7][9] - The company maintains a strategic focus on enhancing product performance rather than engaging in competitive practices among manufacturers [7][9] Group 3: Product Development - Cummins has introduced a range of products in traditional energy sectors that meet market demands for energy efficiency and cost-effectiveness [9][11] - The company is set to launch next-generation new energy products in 2026, including electric motors and power electronics, to support the transition to cleaner energy [11][15] Group 4: Partnership and Ecosystem - The success of Cummins in China is attributed to its long-term commitment to localization and building strong partnerships [12][17] - The company provides comprehensive lifecycle solutions to customers, enhancing trust and market share, particularly in sectors like mining [12][14] Group 5: Future Outlook - Cummins aims to contribute to China's green development goals by focusing on total cost of ownership (TCO) and supporting local customers in their global expansion [15][17] - The company plans to continue its innovation in cleaner and more efficient power technologies, reinforcing its role as a leader in the industry [17][18]