Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]

转自：北京日报客户端 据了解，五粮液在大阪世博会的布局，既是对品牌国际化战略的深化，亦是对日本市场的精准发力。随 着大阪世博会开幕，"五粮液·世博季"主题营销活动全面启动，在全球重要免税渠道、日本零售终端 （餐厅及酒类零售门店）、日本电商平台等开展促销活动，通过经贸对话、文化品鉴等一系列举措，既 延续其近年来海外培育消费场景的策略，更借助世博IP实现品牌"破圈"。 从1915年巴拿马万国博览会的一鸣惊人，到2025年大阪世博会的深度参与，五粮液110年的世博之旅， 恰是白酒品牌从产品出海到文化出海的一个缩影。这场跨越山海的美酒之约，不仅彰显着五粮液"和合 共生，美美与共"的全球化视野，更彰显出中华优秀传统文化的国际表达范式——以匠心为根、以创新 为翼，让世界品味东方智慧的隽永回甘。 五粮液与世博会的渊源，可追溯至110年前。1915年，五粮液前身"利川永"酒坊选送的佳酿在巴拿马万 国博览会上斩获金奖，向世界展示中国白酒的独特魅力。此后一个多世纪里，五粮液先后亮相2010年上 海世博会、2015年米兰世博会、2017年阿斯塔纳世博会、2020年迪拜世博会，以酒为媒，向世界传播中 华优秀传统文化与酿造工艺。参加本 ...