Group 1 - The core theme of the 2025 Osaka World Expo is "Envisioning a Revitalized Future Society," with 158 countries and regions participating, and Wuliangye being the first Chinese liquor brand to officially appear in the China Pavilion [2][3] - Wuliangye aims to showcase Chinese traditional culture and its unique brewing techniques through various promotional activities, including exhibitions and collaborations with Michelin-starred restaurants [4][5] - The company emphasizes its commitment to green development and ecological sustainability, aligning with the Expo's theme of building a community of life between humans and nature [8][9] Group 2 - Wuliangye has a historical connection with world expos, having participated in several significant events over the past century, including the Panama International Exposition in 1915 and the Shanghai Expo in 2010 [3][4] - The company has introduced innovative products and experiences at the Osaka Expo, such as the first overseas authorized experience restaurant and limited-time offerings like cocktails and white liquor coffee [7][12] - Wuliangye's strategic focus includes creating a zero-carbon enterprise and enhancing its circular economy, with plans to invest 2.586 billion yuan in 2025 for key projects [12][13] Group 3 - The company is actively expanding its international presence, particularly in Japan, where it has established various sales channels and marketing strategies to enhance brand recognition [14][16] - Wuliangye's "He Mei Global Tour" initiative has been launched to promote Chinese liquor culture globally, with previous events held in multiple countries [13][16] - The brand's value continues to rise, as evidenced by its ranking in the "World's 500 Most Valuable Brands" list, where it improved its position to 219th, marking an 8-place increase [17]

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]

近期，2025年日本大阪世界博览会（简称"大阪世博会"）在日本大阪正式开园，4月28日，在大阪世博会中国馆，馆长晏晨晖向五粮液股份公司副董事 长、总经理华涛授予"2025大阪世博会中国馆高级合作伙伴"证书。五粮液再次以中国白酒领军者身份亮相世博舞台，成为首个在大阪世博会中国馆亮相的 中国白酒品牌，以酒载道，传递中国的"和美"韵味，展现中国文化、民族品牌的独特魅力与自信风采。 五粮液自1915年跨海远行，在巴拿马万国博览会大放异彩，110年来，持续赓续"世博情谊"，此次以全新姿态亮相大阪世博会，继续向世界分享"大国浓 香"的时代风华。 本届世博会期间，五粮液通过深度融入中国馆"共同构建人与自然生命共同体——绿色发展的未来社会"展陈，发布五粮液2025年大阪世博会中国馆纪念礼 盒，联动全球市场开启"五粮液·世博季"营销活动、首家海外授权体验餐厅落地东京、首次开设海外限定主题快闪店，深度参与2025年大阪世博会中国馆 四川活动周系列活动，独家冠名"和美五粮"熊猫之夜·品味四川国际商务交流会，联袂合作双宝文化艺术展，亮相川品耀世博展、中国（四川）-日本经贸 交流会暨企业恳谈会等一系列活动，以美酒为载体，创新场景营销， ...

Core Insights - The 2025 Osaka World Expo, themed "Envisioning a Future Society," will showcase Wuliangye as a senior partner of the China Pavilion, highlighting its role in promoting Chinese baijiu on a global stage [1][3] - Wuliangye's participation includes launching the "Harmony Global Tour," which aims to express cultural, brand, and product innovations, showcasing the company's commitment to ecological civilization and Eastern wisdom [1][3] Group 1: Brand Positioning and International Engagement - Wuliangye has been recognized as the "Senior Partner of the China Pavilion" at the Osaka Expo, marking its first official appearance as a Chinese baijiu brand at this international event [3] - The company is leveraging its participation to enhance its brand influence and expand business cooperation through various activities, including the "Panda Partners Global Tour" and cultural exhibitions [3][6] - Wuliangye's marketing initiatives in Japan, such as the "Wuliangye Expo Season" campaign, are designed to boost brand recognition and consumer engagement through promotions and collaborations with restaurants [4][6] Group 2: Innovative Marketing Strategies - The establishment of the first overseas authorized experience restaurant, "Piao Xiang," in Tokyo signifies Wuliangye's entry into the international high-end dining sector, enhancing its cultural experience offerings [6] - Wuliangye has introduced a pop-up experience store at the Osaka Expo, featuring innovative cocktails and interactive activities to engage younger audiences and redefine baijiu consumption [7] - The company's strategic initiatives reflect a shift from merely exporting products to fostering cultural exchange and value integration on a global scale [7][8]

Group 1 - The Osaka World Expo 2025 has opened, with Wuliangye as a senior partner of the China Pavilion, marking its first official appearance as a Chinese liquor brand [1][3] - Wuliangye is launching the "Wuliangye Expo Season" marketing campaign, creating a limited-time experience store to promote its brand and the "He Mei" cultural concept [1][5] - The Expo serves as a platform for cultural exchange and economic development, with the China Pavilion showcasing traditional ecological wisdom and green development concepts [1][8] Group 2 - The Wuliangye limited-time experience store features innovative cocktails and interactive activities aimed at engaging younger consumers and integrating traditional liquor culture into modern lifestyles [3][5] - Wuliangye has been present in the Japanese market for over 20 years, with a diverse distribution network including supermarkets, restaurants, and e-commerce platforms [8] - The company aims to enhance its global presence by participating in international events and promoting Chinese liquor culture, with products currently available in 62 countries and regions [8]