Core Viewpoint - The 2025 model of Yiwai 3 showcased at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show highlights the integration of technology, future-oriented design, and market competitiveness, establishing itself as a new benchmark in the A0 electric vehicle market [1][13]. Technology - The 2025 Yiwai 3 features a CTB integrated battery body design and a six vertical and seven horizontal crash energy transmission structure, achieving a torsional rigidity of 30,000 N·m/deg, with 65% high-strength steel content and a 1500 MPa hot-formed steel A-pillar for enhanced passive safety [3]. - The top model includes up to 11 sensing hardware components, leading the segment in active safety, ensuring accurate perception in extreme weather conditions [3]. - The vehicle offers an L2-level driver assistance system in the 10,000 yuan price range, equipped with 12 safety driving assistance functions [3]. Comfort and Design - The 2025 Yiwai 3 boasts a 15.6-inch central control screen, the largest in its class, and features superior NVH performance, with electric drive noise levels maintained below 8 decibels [3]. - The design continues the "Bubble Universe Aesthetics" from the 2024 model, featuring a smooth body line and a unique front face with bionic cherry blossom wheels and full LED lighting [7]. - Interior upgrades include a soft-touch dashboard and a newly designed "cloud skin dual-tone steering wheel" for enhanced tactile experience [7]. Market Strategy - The pricing strategy for the 2025 Yiwai 3 ranges from 69,900 to 106,900 yuan, targeting the mainstream market segment [11]. - Customers purchasing before June 30 can enjoy lifetime warranty on the three electric systems, free charging pile, and additional entertainment data benefits [11]. - The company is launching a "Hundred Cities, Hundred Car Friends Club Plan" to establish 100 car clubs within two years, enhancing community engagement and brand loyalty [10]. Consumer Engagement - The introduction of the black pineapple fun modification model at a price of 76,900 yuan reflects the company's commitment to consumer co-creation and personalization [8]. - Interactive activities at the exhibition, such as knowledge quizzes and games, aim to enhance visitor experience and engagement [11].

Core Viewpoint - Jianghuai Automobile has celebrated its 61st anniversary, marking a significant transformation from a "product-driven" to a "user-driven" approach in the electric vehicle sector since 2007, focusing on quality upgrades and emotional connections with users [1][15]. Group 1: Technological Foundation - Jianghuai Yiwei has established a comprehensive technology system covering three electric systems, intelligent driving, and ecological cooperation through nine generations of technology iterations and four product upgrades since 2007 [3]. - Strategic partnerships with major companies like Volkswagen, NIO, Huawei, and iFlytek have enhanced the international competitiveness of Jianghuai Yiwei's vehicle production since 2016 [3]. - A collaboration with CATL in 2025 aims to jointly develop new vehicle platforms, solidifying the technological foundation for future product quality upgrades [3]. Group 2: Product Innovation Driven by User Needs - The 2025 Yiwei 3 model has undergone significant upgrades, including a full soft-touch interior covering an area of 1.33 square meters, and a new dual-textured steering wheel designed for enhanced visual and tactile experience [4]. - Technical improvements have been made to the chassis and manufacturing processes, significantly enhancing vehicle comfort and noise reduction, reflecting the company's commitment to quality and user feedback [4][7]. Group 3: User Co-Creation and Cultural Integration - Since November 2024, Jianghuai Yiwei has implemented three major initiatives to promote user co-creation, including the launch of the "Black Pineapple Edition" Yiwei 3, which integrates regional cultural elements and user-driven design [8][12]. - The "Inspiration Yiwei" modification salon event in February 2025 aimed to engage users and media, fostering a community around vehicle customization and enhancing brand interaction [11]. - A partnership with the snack brand "Liuliu Mei" during the "Fun Modification Life Festival" in April showcased the integration of consumer culture with automotive design, while plans to establish 100 car owner clubs over two years aim to build a community around vehicle modification [12]. Group 4: Industry Implications - Jianghuai Yiwei's recent developments signify a shift in the automotive industry from traditional engineering-driven models to user-driven ecosystems, indicating a new era of competition based on user relationships [15]. - The integration of technology and user co-creation is expected to lead to a human-centered industrial revolution in China's electric vehicle market [15].