Core Viewpoint - Jianghuai Automobile has celebrated its 61st anniversary, marking a significant transformation from a "product-driven" to a "user-driven" approach in the electric vehicle sector since 2007, focusing on quality upgrades and emotional connections with users [1][15]. Group 1: Technological Foundation - Jianghuai Yiwei has established a comprehensive technology system covering three electric systems, intelligent driving, and ecological cooperation through nine generations of technology iterations and four product upgrades since 2007 [3]. - Strategic partnerships with major companies like Volkswagen, NIO, Huawei, and iFlytek have enhanced the international competitiveness of Jianghuai Yiwei's vehicle production since 2016 [3]. - A collaboration with CATL in 2025 aims to jointly develop new vehicle platforms, solidifying the technological foundation for future product quality upgrades [3]. Group 2: Product Innovation Driven by User Needs - The 2025 Yiwei 3 model has undergone significant upgrades, including a full soft-touch interior covering an area of 1.33 square meters, and a new dual-textured steering wheel designed for enhanced visual and tactile experience [4]. - Technical improvements have been made to the chassis and manufacturing processes, significantly enhancing vehicle comfort and noise reduction, reflecting the company's commitment to quality and user feedback [4][7]. Group 3: User Co-Creation and Cultural Integration - Since November 2024, Jianghuai Yiwei has implemented three major initiatives to promote user co-creation, including the launch of the "Black Pineapple Edition" Yiwei 3, which integrates regional cultural elements and user-driven design [8][12]. - The "Inspiration Yiwei" modification salon event in February 2025 aimed to engage users and media, fostering a community around vehicle customization and enhancing brand interaction [11]. - A partnership with the snack brand "Liuliu Mei" during the "Fun Modification Life Festival" in April showcased the integration of consumer culture with automotive design, while plans to establish 100 car owner clubs over two years aim to build a community around vehicle modification [12]. Group 4: Industry Implications - Jianghuai Yiwei's recent developments signify a shift in the automotive industry from traditional engineering-driven models to user-driven ecosystems, indicating a new era of competition based on user relationships [15]. - The integration of technology and user co-creation is expected to lead to a human-centered industrial revolution in China's electric vehicle market [15].