Core Insights - The global automotive market in 2025 has evolved beyond mere product competition into a multi-dimensional restructuring concerning technology, value logic, and ecological layout, with the modern Kia Group achieving record global sales of over 3.135 million units, a 2% year-on-year increase, marking its highest record in 82 years [1] - In the Chinese market, Yueda Kia has demonstrated resilience amid the challenges faced by joint venture brands in the transition to new energy, achieving a total sales volume of 253,964 units, a 2.3% year-on-year increase, and breaking the myth of stagnation in growth for joint venture brands [3] - Kia's growth resilience is underscored by a healthy operational structure that relies on sustainable growth driven by brand and product strength rather than short-term promotions, with cumulative sales exceeding 6.6 million units in China over 24 years [4] Group 1: Resilience and Strategy - Kia's strategic focus on enhancing core competencies, including brand renewal, product upgrades, service optimization, and export expansion, has allowed it to maintain stability in a challenging market environment [6] - The company has successfully added over 60 new sales outlets and achieved profitability for over 60% of its dealers, with a low inventory index of 1.2, significantly better than the industry average [6] - The brand's commitment to long-term value over short-term sales data is reflected in its robust dealer ecosystem, which enhances brand penetration and user experience [6] Group 2: User-Centric Value Competition - Yueda Kia's "oil-electric parallel" strategy addresses diverse consumer needs by maintaining a strong foundation in fuel vehicles while gradually advancing electrification [7] - The company has invested 180 million yuan to upgrade its intelligent manufacturing plant in Yancheng, ensuring that products meet global quality standards [7] - The new models, such as the EV5 and the updated Seltos, showcase the company's ability to meet user demands through innovative design and competitive pricing strategies [9] Group 3: Service and Brand Development - Yueda Kia emphasizes a user-centered approach throughout the customer lifecycle, achieving high satisfaction ratings in after-sales service, with a score of 799, surpassing the average of mainstream brands [11] - The brand's commitment to social responsibility is evident through its significant contributions to community projects, reinforcing its identity beyond just an automotive manufacturer [11] - The company's marketing strategy, including sponsorships and community engagement, strengthens its brand value and connection with consumers [11] Group 4: Global Competitive Landscape - Yueda Kia's dual sales strategy of simultaneous domestic and international operations has proven effective, with significant export achievements, including the milestone of 500,000 vehicles exported [12] - The company's global strategy is supported by local market insights that enhance product iterations, exemplified by the EV5 model designed by a Chinese team [14] - Kia's global marketing collaborations and cost advantages from Chinese manufacturing contribute to its competitive edge in the global automotive industry [14] Conclusion - Yueda Kia's achievements in 2025 serve as a model for joint venture brand transformation, demonstrating that resilience and potential lie in a commitment to long-term strategies, user-centric value, and global resource collaboration [18] - The company is poised to continue its steady progress in the high-quality mobility sector, leveraging its strong market position and core competencies to deliver superior products and services to consumers [18]

Group 1 - The core viewpoint of the article highlights the resurgence of the South Korean wave ("Hallyu") in China, marked by a significant economic delegation visit led by South Korean President Lee Jae-myung, resulting in the signing of 15 cooperation agreements between China and South Korea, including in the field of technological innovation [1] - The economic forum between China and South Korea featured direct dialogues between key automotive leaders, indicating a renewed focus on collaboration in the automotive sector, particularly with Yueda Kia being recognized as a benchmark for Sino-Korean industrial cooperation [1] - Yueda Kia reported a total sales volume of 253,964 vehicles in 2025, reflecting a 2.3% year-on-year growth, achieving positive growth for two consecutive years and maintaining a monthly sales figure exceeding 20,000 units for ten consecutive months [1] Group 2 - Yueda Kia's resilience in the competitive automotive market is attributed to a strategic focus on solidifying manufacturing quality, optimizing channel health, and upgrading service systems, rather than aggressive market strategies [4] - The brand's new slogan "Kia, Driven by Heart" signifies its transformation from a mere automobile manufacturer to a "co-builder of user lives," emphasizing emotional connections with consumers [5] - The brand film "Driven by Heart" conveys warmth and reliability, positioning Kia as a trustworthy partner amidst technological uncertainties, thus enhancing its brand value [6] Group 3 - Yueda Kia's community engagement initiatives, such as collaborating with the Blue Sky Rescue Team and supporting special groups, help build emotional bridges with consumers, reinforcing brand loyalty [9] - The company has successfully established a diverse export lineup, with a cumulative export of 537,000 vehicles over eight years, and in 2025, it exported 122,000 engines, showcasing its global reach [20][21] - The Salt City factory, recognized as a benchmark facility, is undergoing upgrades to align with global standards, enhancing Yueda Kia's strategic position and profitability within the group [23] Group 4 - The upcoming new models, including the new Sportage and EV5 Weekender, reflect Yueda Kia's commitment to meeting diverse consumer needs in both fuel and electric vehicles, with plans for a new large electric SUV by the end of the year [27] - Yueda Kia's dual engine model of "domestic sales + exports" is expected to gain stronger policy and resource support, enhancing its competitive edge in both Chinese manufacturing and global delivery [33] - The recent diplomatic thaw between China and South Korea is seen as a significant opportunity for Yueda Kia, marking a new beginning for the company in the evolving market landscape [35]