现在的白酒，不如以前"香"了吗？ 根据国家统计局数据，2025年1至10月，我国白酒（折65度，商品量）产量为290.2万千升，累计同比下 降11.5%。 今年三季度，白酒行业交出了一份被业内称为"十年间最低谷"的成绩单。A股20家白酒上市公司中，除 贵州茅台微增外，绝大多数酒企业绩出现大幅下滑，部分企业净利润跌幅甚至超过90%。 天冷来两口暖暖身子、宴席上来几瓶增添氛围的高度白酒，现在好像不那么"香"了。 五粮液副总经理王源培此前表示，抓住年轻消费群体是公司未来发展的核心战略，把握好年轻消费群 体，就是把握好了白酒市场的未来。五粮液还喊出"度数年轻化、外观年轻化、酒体年轻化、容量年轻 化、定价年轻化"的口号。 1 茅台公司党委副书记、董事、代总经理王莉表示，茅台的年轻化战略并非狭义地迎合年轻人，而是拒 绝"为了年轻化而年轻化"：18岁至25岁人群以品牌培育为主，26岁至30岁探索白酒融入生活方式的路 径，31岁至35岁强化文化引导，36岁至45岁则更注重品质与黏性。 也就是说，年轻人不是觉得白酒不"香"，而是难以接受烈酒的口感了。 里斯咨询调研显示，在中国消费者35岁以下群体中，高达62%的消费者认为传统白 ...

Core Insights - The company Shede Liquor is set to launch its first low-alcohol, high-flavor aged liquor product named "Shede Zizai" on August 30, featuring an alcohol content of 29 degrees [2] Group 1: Product Details - "Shede Zizai" is characterized by its focus on "comfort and high flavor" [2] - The product leverages Shede Liquor's core advantage of high-quality aged liquor reserves and achieves a balance between low alcohol content and high flavor through key technological breakthroughs [2] - Advanced production techniques such as negative pressure membrane filtration, gradient mild alcohol reduction, and low-temperature anaerobic preservation are employed, resulting in higher production costs per milliliter [2] Group 2: Industry Context - The launch of "Shede Zizai" comes at a time when the industry is focused on the release of other low-alcohol products, such as the 29-degree Wuliangye and 28-degree Guojiao 1573 [2] - This product is based on the standard for "Low Alcohol Aged Liquor (Strong Aroma Type Baijiu)" and represents the culmination of decades of aged liquor reserves and technological advancements by renowned liquor enterprises [2]