高层次人才座谈会、人才战略共创会、青年演讲比赛、技能大比武……"人才周"活动让各种人才在 这里相遇、碰撞、成长。"参加这次'杭实杯'电气安全隐患排查竞赛，比赛前还是很紧张的。"金鱼集团 总装制造部技术科生产技术系系长曹奇指了指搭档章燕丽说，"但转念一想，这不就是咱们平时巡检的 活儿吗？像标识不清、防护缺失这些，都是公司里培训反复强调的。"问起为啥能拿一等奖，他连连摆 手："真没想那么多，就觉得要把平时积累的技能和经验都用起来。" 技术人才在"杭实杯"赛场上比的是操作技能和安全意识，而销售条线的选手则亮出了另一套硬本事 ——对市场的洞察与客户的理解。作为杭叉集团销售公司的大客户项目经理，詹鹏飞在比赛中没有空谈 理论，而是用真实案例讲透了2025年叉车市场在能源行业的定制化突破口。"我们的一位老客户在高寒 偏远风电项目中遇到电动叉车低温充不了电、吨位不够等问题。我们立马联合技术团队实地调研，最终 在全球率先开发并交付了48吨高压锂电叉车。"说到销售秘诀，他坦言："客户信你，不是因为你多会 说，而是你真懂他的难处，我们要主动响应客户没被满足的真实需求。" 在杭实集团"人才周"活动里，不同岗位、不同年龄的人才围坐在一 ...

Core Viewpoint - The report highlights the steady improvement in profitability of Hangcha Group, with a positive outlook on its overseas business growth potential, leading to an "Accumulate" rating for the company [1] Financial Performance - In 2024, the company achieved operating revenue of 16.486 billion yuan, a year-on-year increase of 1.15% - The net profit attributable to shareholders was 2.022 billion yuan, up 17.86% year-on-year, while the net profit after deducting non-recurring gains and losses was 1.989 billion yuan, also up 17.82% year-on-year [1] - For Q1 2025, the operating revenue reached 4.506 billion yuan, a year-on-year increase of 8.02%, with a net profit of 436 million yuan, up 15.18% year-on-year [1] Profitability Metrics - The company achieved a historical best sales net profit margin of 13.11% in 2024, an increase of 1.84 percentage points year-on-year - The gross profit margin was 23.55%, up 2.77 percentage points year-on-year, with domestic and international gross profit margins at 18.74% and 30.72%, respectively [1] Market Position - The forklift industry saw a total sales volume of 1.2855 million units in 2024, a year-on-year increase of 9.52% - Hangcha Group sold approximately 280,000 units, a growth of 14.06% year-on-year, capturing about 22% of the market share [1] R&D and Product Development - In 2024, the company invested 774 million yuan in R&D, representing 4.7% of its revenue, and plans to develop humanoid intelligent logistics robots - The company launched new energy products, including high-pressure lithium battery forklifts and hydrogen fuel cell forklifts, with over 63% of its sales coming from new energy products [2] International Expansion - The company achieved a record overseas sales volume of over 100,000 units in 2024, generating foreign revenue of 6.846 billion yuan, a year-on-year increase of 4.75%, contributing 41.53% to total revenue - New overseas companies were established in the US, Europe, Indonesia, and Japan, with a manufacturing base in Thailand [2] Strategic Development - The company formed three major business groups focusing on intelligent logistics, high machines, and lithium batteries, with a contract amount exceeding 1 billion yuan for the first time in 2024 - The company plans to distribute a total cash dividend of 655 million yuan, representing 32.39% of the net profit attributable to shareholders, with a corresponding dividend yield of approximately 2.5% [3] Investment Outlook - The company is expected to benefit from the accelerating trends of high-end, digital, green, and international development in the forklift industry - EPS forecasts for 2025, 2026, and 2027 are 1.74, 1.94, and 2.14 yuan, respectively, with corresponding PE ratios of 11.1, 10.0, and 9.1 [4]