国产知名户外品牌凯乐石陷入涨价风波。 近期有消费者吐槽，凯乐石新款阿尔塔羽绒服与旧款喀纳斯羽绒服外观、参数几乎一致，售 价却高了 900 元，被质疑"换名涨价"。 另有消费者告诉《 BUG 》栏目，他的 2022 年软壳冲锋衣售价 319 元，现在同款已涨至 1360 元； 399 元的冲锋衣，类似款式已经卖到了 2800 元…… 他们纷纷认为，此前凯乐石注重的是性价比，但现在和这个词完全不沾边。《 BUG 》栏目 发现，目前其高端羽绒服的定价已经超越了绝大多数国产品牌，最贵的标价为 1.3 万元， 文 丨 《 BUG》栏目 张俊 但电商旗舰店显示销量为 0 。 创始人钟承湛曾表示，凯乐石并不是一个效率很高的公司，看上去业绩还不错，但实际是赚 钱还少。这或许也是凯乐石近年来频频涨价的原因所在。 涨价离谱， 1.3万元最贵羽绒服销量为0 近日，多位消费者在社交平台上质疑称，凯乐石两款外观、核心参数几乎一致的羽绒服产 品，新款相较于旧款售价上涨 900 元，引发"换名涨价"争议。 据消费者晒出的图片，此前凯乐石的一款名为喀纳斯羽绒服售价 3900 元，下架后凯乐石 又上架了一款新推出的阿尔塔羽绒服，两款产品的外形 ...

文| 《BUG》栏目 张俊 国产知名户外品牌凯乐石陷入涨价风波。 近期有消费者吐槽，凯乐石新款阿尔塔羽绒服与旧款喀纳斯羽绒服外观、参数几乎一致，售价却高了 900元，被质疑"换名涨价"。 另有消费者告诉《BUG》栏目，他的2022年软壳冲锋衣售价319元，现在同款已涨至1360元；399元的 冲锋衣，类似款式已经卖到了2800元…… 他们纷纷认为，此前凯乐石注重的是性价比，但现在和这个词完全不沾边。《BUG》栏目发现，目前 其高端羽绒服的定价已经超越了绝大多数国产品牌，最贵的标价为1.3万元，但电商旗舰店显示销量为 0。 创始人钟承湛曾表示，凯乐石并不是一个效率很高的公司，看上去业绩还不错，但实际是赚钱还少。这 或许也是凯乐石近年来频频涨价的原因所在。 涨价离谱，1.3万元最贵羽绒服销量为0 近日，多位消费者在社交平台上质疑称，凯乐石两款外观、核心参数几乎一致的羽绒服产品，新款相较 于旧款售价上涨900元，引发"换名涨价"争议。 据消费者晒出的图片，此前凯乐石的一款名为喀纳斯羽绒服售价3900元，下架后凯乐石又上架了一款新 推出的阿尔塔羽绒服，两款产品的外形设计高度相似，核心材料、充绒量等关键配置近乎一致，仅 ...

Core Viewpoint - The article highlights the unique corporate culture and innovative strategies of Kailas, an outdoor sports brand founded by Zhong Chengzhan, who emphasizes a fun and engaging work environment over traditional performance metrics like KPIs [3][4][15]. Group 1: Company Culture - Kailas promotes a non-traditional work culture where employees are encouraged to engage in outdoor activities, with a monthly goal of 42 kilometers for all staff [4][9]. - The company has eliminated KPIs, allowing employees more freedom and creativity, which has led to increased job satisfaction and innovation [4][38]. - Employees participate in unique onboarding experiences, such as outdoor activities, fostering a strong connection to the brand's mission [10][12]. Group 2: Product Development and Innovation - Zhong Chengzhan is deeply involved in product development, focusing on high-performance outdoor gear that can withstand extreme conditions, such as the GT snow mountain down jacket series [16][19]. - The company has shifted its product line to emphasize professional outdoor gear, reducing casual wear to focus on high-performance items [17][22]. - Kailas has developed a unique supply chain advantage, allowing for specialized products tailored to the needs of Asian consumers, such as enhanced insulation and weather resistance [17][18]. Group 3: Market Position and Growth - Since the pandemic, there has been a surge in demand for outdoor products, leading to significant growth for Kailas, which has expanded its retail presence with 44 new stores in the past year [25][22]. - The brand is recognized as the only Chinese outdoor brand capable of providing a full range of climbing equipment from 5,000 to 8,000 meters [19][26]. - Kailas has a strong commitment to sponsoring outdoor activities and training programs, enhancing its brand visibility and community engagement [29][34].

Group 1: Industry Trends - The outdoor equipment market is increasingly specialized, with a projected market size of 120.6 billion yuan in 2024, reflecting an 18.3% year-on-year growth, and the share of professional equipment rising from 23% in 2020 to 41% [2] - Head brands in niche markets, such as climbing and trail running, are experiencing significant growth, with climbing gear sales increasing by over 100% [2] - The competition in the outdoor industry is intensifying as brands focus on technological innovation to meet specialized market demands [2] Group 2: Company Innovations - Arc'teryx's Alpha SV series exemplifies high-performance outdoor gear, developed through collaboration with professional athletes, ensuring that product iterations meet extreme climbing demands [3] - The Alpha SV is crafted through 259 processes by 67 skilled artisans, integrating multiple patents and industry-leading innovations in windproof, waterproof, lightweight, and durability features [3] - Tambor has launched the "Polar Exploration 3.0" series for extreme environments, utilizing high-strength materials and innovative technologies to enhance performance in harsh weather conditions [4] Group 3: Service Experience - As professional products become a baseline for entry, brands are innovating service models to provide comprehensive support for outdoor experiences [7] - Nike ACG has set a precedent in trail running by offering extensive pre-race training and immersive event experiences, enhancing participant engagement and brand loyalty [7][8] - Both Arc'teryx and KAILAS are developing differentiated service systems in climbing, with Arc'teryx focusing on international resource integration and KAILAS building a local ecosystem to support the growing climbing community [8][9] Group 4: Future Outlook - The dual upgrade of professional products and service experiences is becoming the norm in the outdoor industry, driving higher quality standards and meeting the diverse needs of outdoor enthusiasts [10] - Continuous technological advancements and evolving consumer demands are expected to further enhance the specialization within the outdoor industry, injecting new vitality into its development [10]