尽管在外界看来，将门店调改进入"深水区"、资本市场耐心被动拉长来形容如今的线下零售业再突出不 过，但置身这条后方诸多常态被密集打破的长河，面前更多的究竟是未消除的痛点，还是与重装上阵适 配的机遇，且由企业自己把握。 在物美超市多家胖改店，智能秤成为顾客讨论的热点对象。但相较顾客肉眼看到的功能，这台机器背后 的运营逻辑设定更加复杂。 据物美介绍，多点AI智能秤融合了AI商品识别技术和AI智能防损算法，能够0.2秒快速识别商品，且识 别准确率超过99%，通过与门店系统对接，实现商品、订单、称重数据打通，有助于商家梳理商品，实 现标准化管理，借助覆盖上千SKU的数据底盘，消费者无需店员协助，便可自助称重结账，既能解决忘 记称重、反复排队问题，又可提高收银效率与门店经营业绩。 同样在传统意义上承载着客流压力的收银区，也逐渐在AI赋能下摆脱了时间成本包袱。 物美集团便是当中竞逐者之一，不过行业的水流对于其来说并非是冲击——以AI为探测器找到优质水 源，开辟自己的主场规划确定性路线，已然进入AI"内功修炼"的更高阶的物美，正揉碎"人货场"顽固板 块运营模式，并导入AI血脉将其连接为系统性价值生态，驶向"数智"新蓝海。 优 ...

Core Insights - The retail industry is undergoing a profound transformation driven by digitalization, as highlighted by the recent issuance of the "Guiding Opinions on Vigorously Developing Digital Consumption" by the Ministry of Commerce and other departments [1] - The focus on digital consumption aligns with the current trend of upgrading consumer demand and serves as a core strategy for retail companies to rebuild their growth potential [1] Group 1: Digital Transformation in Retail - Retail companies are increasingly focusing on extracting value from existing users, with Shanghai New World Co., Ltd. emphasizing the importance of digital consumption diversification in the department store sector [2] - The company is actively exploring digital operations to invigorate private traffic and is constructing a three-part communication chain of "brand exposure + user interaction + scene conversion" to empower offline retail [2] - The integration of technology and innovative scenarios is transforming traditional retail from mere "product transactions" to "experiential consumption," providing a model for digital transformation [3] Group 2: Future Trends and Opportunities - The retail industry has significant room for growth in digitalization, with technologies like big data, AI, and IoT set to penetrate marketing, supply chain, and logistics, enhancing precision marketing and intelligent inventory management [4] - The blending of online and offline channels is becoming a trend, with personalized customization and social e-commerce evolving continuously [4] - Insights into consumer needs are crucial for future retail development, with potential growth areas identified in rural e-commerce and the metaverse, which can provide immersive experiences [5] Group 3: Strategic Implementation - Leading retail companies are recognizing that new retail is no longer an option but a necessity for future competitiveness [6] - The application of AI technologies in retail operations is enabling data-driven decision-making, enhancing efficiency and precision in inventory management and pricing strategies [7] - Companies are exploring innovative scenarios, such as "smart kitchens" and integrated marketing across different merchants, to enrich supply offerings and meet consumer demands [7] Group 4: Overall Industry Outlook - The diversification of digital consumption is shifting the retail industry focus from "scale growth" to "quality enhancement," with the resilience and growth potential of the sector being revitalized through the ongoing integration of digital technologies and retail scenarios [8]