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簪花如何撬动了50亿元文旅消费
Jin Rong Shi Bao· 2025-08-25 02:33
Core Insights - The article highlights the transformation of Xunpu Village into a cultural tourism hotspot, driven by the popularity of the "Xunpu Women and Flower Hairpin" tradition, which has significantly increased tourist numbers and local income [1][2]. Group 1: Tourism Growth - Xunpu Village's visitor numbers surged from 100,000 in 2022 to 8.5 million in 2024, indicating a dramatic increase in tourism [1]. - Local residents' income has more than doubled from 2022 to 2024, reflecting the economic benefits of the tourism boom [1]. Group 2: Diverse Business Models - The introduction of a "multi-industry" model has been crucial for sustainable development, with nearly 300 photography shops and various cultural and entertainment businesses emerging in the village [2]. - The local economy has been boosted by over 5 billion yuan in consumption, driven by diverse offerings such as performances, boat rides, and music experiences [2]. Group 3: Night Economy and Cultural Events - The "Coastal Romantic Line" in Fengze District features a vibrant night economy, with various entertainment options including markets and music events, enhancing the overall tourist experience [2][3]. - The "Sealand Relaxation Market" attracts 1,000 to 2,000 visitors daily, generating sales between 15,000 to 25,000 yuan, showcasing the demand for diverse cultural experiences [3]. Group 4: Financial Support for Tourism - In the first half of the year, loans in the cultural tourism sector in Fujian increased by 81.1 billion yuan, indicating strong financial backing for the industry [4]. - The People's Bank of China has facilitated payment services for foreign visitors, with foreign card transactions in Quanzhou reaching 104.4 million yuan, a 38.49% increase year-on-year [4].
赵丽颖同款!这种“火出圈”的头饰有何魔力?
Jin Rong Shi Bao· 2025-08-20 02:55
Core Insights - The article highlights the transformation of Xunpu Village into a vibrant cultural tourism destination, driven by the popularity of the "Xunpu Women and Hairpin" tradition, which has significantly increased tourist numbers and local income [1][2]. Group 1: Tourism Growth - Xunpu Village's visitor numbers surged from 100,000 in 2022 to 4.5 million in 2023 and projected to reach 8.5 million in 2024 [1]. - Local residents' income has more than doubled from 2022 to 2024 due to the influx of tourists [1]. Group 2: Economic Diversification - The village is adopting a "multi-industry" model, integrating various businesses such as cultural products, music experiences, and hospitality to enhance visitor engagement [2]. - Approximately 300 photography shops have opened in Xunpu Village, contributing to over 5 billion yuan in consumer spending [2]. Group 3: Night Economy and Broader Impact - The Fengze District, where Xunpu Village is located, features a 6-kilometer "Coastal Romantic Line" that enhances the night economy with diverse entertainment options [3]. - In the first half of 2025, Fujian Province received 329 million tourists, generating a total tourism expenditure of 436.29 billion yuan, reflecting a year-on-year growth of 12.5% and 15.7% respectively [3]. Group 4: Policy and Financial Support - Fujian Province has introduced policies to promote the integration of culture and tourism, aiming for a cultural tourism economic value of around 750 billion yuan by 2027 [4]. - In the first half of the year, loans in the cultural tourism sector in Fujian increased by 81.1 billion yuan, indicating strong financial support for the industry [4]. Group 5: Payment Facilitation - The local banking sector, particularly the Xunpu Village branch of the rural commercial bank, has facilitated over 407,300 transactions worth more than 70 million yuan, enhancing payment convenience for local merchants [5].