Group 1 - The core theme of the "Civilized Tourism Beautiful Hangzhou" campaign is to promote high-quality tourism development through the integration of civilization and tourism, with a focus on new consumption trends in the tourism industry [2] - The tourism market in Hangzhou has shown strong vitality, with 240 million visitors in 2024, a year-on-year increase of 7.5%, and a significant rise in overnight international visitors by 107.8% [2] - The number of travel agencies in Hangzhou has been increasing at a rate of 10% since 2023, with a total of 1,243 registered agencies expected by 2025 [2] Group 2 - The shift in consumer preferences among the Z generation has led to a significant change in the travel market, with the proportion of free travel rising to 65% by 2025, while traditional group tours have decreased to 27% [3] - Tourists are increasingly seeking immersive experiences rather than just photo opportunities, with a notable rise in bookings for deep travel projects such as Hanfu photography and tea-making experiences [4] - The evolution of tourism consumption has shifted from basic functional needs to emotional value, emphasizing immersive experiences, social media creativity, cultural knowledge, and personalized services [4]

Group 1 - The core viewpoint of the articles highlights Taizhou's innovative approach to tourism and consumption during the May Day holiday, focusing on a multi-faceted consumption model centered around festival IPs [1][2] - Taizhou has implemented a comprehensive strategy that includes city-county collaboration and promotional activities to enhance its cultural tourism brand, attracting visitors through culinary experiences [1] - The integration of technology with cultural tourism is evident in initiatives like AI-customized tours and digital museums, showcasing Taizhou's commitment to modernizing its tourism offerings [1] Group 2 - Taizhou's diverse cultural tourism consumption scenarios, such as "performance + cultural tourism," "events + cultural tourism," and "food + cultural tourism," facilitate a transition from attracting visitors to retaining them [2] - The development model combines government guidance with market operations, promoting high-quality growth by extending from single events to a broader industrial chain [2]