文化IP与现代制造业深度融合，催生了"国潮"服饰、文创商品、主题乐园等新业态，推动传统产业实现 从"制造"到"创造"的价值链跃升。以潮玩IP"拉布布"为例，它早已超越了简单的形象，驱动设计、制 造、营销等全产业链升级，生动诠释了文化附加值如何提升产业利润空间与核心竞争力。 文化消费还是激发创新创造的"催化剂"。旺盛多元的市场需求，倒逼供给侧持续突破。从VR沉浸式戏 剧到AIGC生成动画，从数字博物馆到线上云演出，前沿技术正因为找到了丰富的文化应用场景而加速 落地与迭代。与此同时，会员制、订阅制、社群经济等新商业模式也借此繁荣，共同塑造着新的商业生 态。 "十一"黄金周，有人走进展厅，在艺术的长河中与历史对话；有人奔赴演唱会，在沉浸式体验中释放情 感；还有人置身火热赛场，为一记精彩进球与万人同频欢呼。这些鲜活的画面共同拼贴出新时代的文化 图景。这背后，有坚实的宏观数据支撑：国家统计局报告显示，2024年，全国居民人均文化娱乐消费支 出达955元，比2020年增长67.8%，增速已跑赢整体消费水平。 这股强劲的文化消费热潮意味着什么？它将如何重塑未来经济？ 无论是为一部电影买单、开启一次旅行，还是收藏一套潮玩手办 ...

"十一"黄金周，有人走进展厅，在艺术的长河中与历史对话；有人奔赴演唱会，在沉浸式体验中释 放情感；还有人置身火热赛场，为一记精彩进球与万人同频欢呼。这些鲜活的画面共同拼贴出新时代的 文化图景。这背后，有坚实的宏观数据支撑：国家统计局报告显示，2024年，全国居民人均文化娱乐消 费支出达955元，比2020年增长67.8%，增速已跑赢整体消费水平。 这股强劲的文化消费热潮意味着什么？它将如何重塑未来经济？ 无论是为一部电影买单、开启一次旅行，还是收藏一套潮玩手办，这些支出都已超出了基本生存所 需，是典型的"高收入弹性"消费。大众普遍愿意为这些美好体验付费，标志着我国的消费结构升级已步 入新阶段：从满足温饱的"实物型""生存型"消费，加速转向追求品质的"服务型""享受型"消费。这一转 变根植于"十四五"期间居民人均可支配收入的稳步提升与社会保障网络的日益完善，让人们既有"闲 钱"也有"闲心"去追求更高层次的精神富足。 文化消费还是激发创新创造的"催化剂"。旺盛多元的市场需求，倒逼供给侧持续突破。从VR沉浸 式戏剧到AIGC生成动画，从数字博物馆到线上云演出，前沿技术正因为找到了丰富的文化应用场景而 加速落地与迭代 ...

Core Insights - The report by 51job highlights a significant increase in demand for hybrid talent combining technology and culture in the tourism and cultural sectors, driven by diverse consumer needs [1][2] - The integration of digital technologies such as AI, VR/AR, and big data is reshaping service models towards intelligent and personalized experiences, making technical skills a necessity in hiring [2][3] - Emerging roles like "Smart Tourism Solution Architect" and "Immersive Experience Designer" reflect the industry's urgent need for professionals with both technical and cultural expertise [1][2] Group 1: Talent Demand and Consumer Trends - The report indicates that by the first half of 2025, domestic travel in China is expected to reach 3.285 billion trips, marking a 20.6% year-on-year increase, which is driving the emergence of new job roles [1] - Consumer preferences are shifting from traditional sightseeing to immersive cultural experiences, leading to a transformation in tourism products towards personalization and experience [1][2] - The demand for traditional roles is declining, while innovative functions such as cultural IP value extraction and immersive experience design are on the rise [1] Group 2: Technological Integration and Job Market Changes - The report emphasizes that digital technologies are becoming core drivers of innovation in the tourism industry, with functionalities like smart itinerary planning and virtual tours gaining popularity [2] - Key hiring criteria now include practical skills in digital tools, with 67.4% of top companies prioritizing candidates' abilities in AI and VR, and 60% focusing on data analysis [2] - The job market is evolving to include positions that blend cultural insight with technical skills, such as "Cultural Tourism IP Operations Director" and "Metaverse Product Manager," with salaries ranging from 250,000 to 700,000 yuan [2]

9月15日，"走读中国"国际媒体交流项目记者团走进古都西安，来自俄罗斯、哈萨克斯坦、白俄罗斯、乌兹别克斯坦、格鲁吉亚等11个国家的12位记者探访 秦始皇帝陵博物院与大唐不夜城，深入考古现场、漫步唐风街区，在千年文物与现代文旅的碰撞中，见证中国在文化遗产保护与文旅产业创新中的实践探 索。 考古现场 科技展示：兵马俑坑里的 "时间胶囊" 密码 步入大唐不夜城核心区域，一座融合唐代斗拱形制与现代玻璃幕墙的建筑格外醒目——大唐不夜城巧克力博物馆正以"可食用的历史"为主题，吸引各国记者 开启味觉与文化的双重探索。博物馆以唐代饮食文化为脉络，通过3000余件巧克力艺术装置，还原"胡人献饼"、"贵妃品酥"等历史场景。 最令记者们惊叹的是"长安舆图沙盘"参观区，通体用巧克力制成的规模宏大的唐长安城貌尽收眼底，万方来朝，宾客如云。兼收并蓄的唐长安城促进了各 国、各民族的文化交往、经济往来。白俄罗斯记者阿纳斯塔西娅·布涅辛娜（音）对巧克力博物馆的展品印象深刻，购买并品尝了独具特色的巧克力啤酒。 走过了兵马俑和大唐不夜城的阿纳斯塔西娅表示，来到中国"中心点"西安也许是许多人一生仅此一次的经历，因此跟兵马俑合影、穿传统服饰逛街、购买 ...

Core Viewpoint - The M511 Light and Shadow Hub in Hangzhou has transformed from a traditional film warehouse into a multifunctional cultural consumption landmark, offering diverse experiences beyond just watching movies [1][4]. Group 1: Venue Transformation - The former Zhejiang Film Company's film warehouse has been renovated over five years into a cultural hub for viewing, drama, exhibitions, and performances, enhancing the summer viewing experience for the public [4]. - Each screening room in the hub is designed for multiple uses, featuring advanced technologies like L-shaped screens and real-time synthesis, allowing for interactive performances that engage the audience [6][8]. Group 2: Technological Integration - The introduction of a digital museum on the first floor allows visitors to use VR glasses to explore cultural scenes, with a guiding system that enables hundreds of visitors to navigate simultaneously without collisions [10]. - The venue incorporates a flexible stage and retractable seating, accommodating various events and linking film with other cultural activities [8]. Group 3: Economic Impact - The integration of night economy elements, such as outdoor music concerts and cultural markets, enriches the overall cultural experience, driving new consumer engagement [14]. - The cinema space has seen a 40.5% increase in box office revenue, and from January to May 2025, operational revenue is projected to grow by 28.6% [17].

Group 1 - The core viewpoint of the articles highlights Taizhou's innovative approach to tourism and consumption during the May Day holiday, focusing on a multi-faceted consumption model centered around festival IPs [1][2] - Taizhou has implemented a comprehensive strategy that includes city-county collaboration and promotional activities to enhance its cultural tourism brand, attracting visitors through culinary experiences [1] - The integration of technology with cultural tourism is evident in initiatives like AI-customized tours and digital museums, showcasing Taizhou's commitment to modernizing its tourism offerings [1] Group 2 - Taizhou's diverse cultural tourism consumption scenarios, such as "performance + cultural tourism," "events + cultural tourism," and "food + cultural tourism," facilitate a transition from attracting visitors to retaining them [2] - The development model combines government guidance with market operations, promoting high-quality growth by extending from single events to a broader industrial chain [2]