Core Viewpoint - The public examination training industry is experiencing intense competition and price wars, leading to potential market reshaping, despite the sector being in a recognized golden period for at least another decade [1][2][4]. Group 1: Market Dynamics - The number of applicants for the national civil service examination surged from 1.576 million in 2021 to 3.718 million in 2026, surpassing the number of applicants for graduate school exams [2]. - The low pass rate of the civil service exam has resulted in a high demand for long-term, full-time, intensive study programs, which were previously the domain of larger institutions [2][3]. - The decline of major players like Zhonggong Education has led to an influx of teachers into smaller institutions, weakening the barriers to entry in the market [2][3]. Group 2: Pricing Strategies - A public training institution in Shijiazhuang launched an 18-day, 0 yuan learning program, which quickly filled 1,500 spots, indicating a significant shift in pricing strategies within the industry [3]. - The price war continues, with smaller institutions offering courses at significantly lower prices than larger competitors, which could lead to a "chronic death" for those who do not adapt [3][4]. Group 3: AI Integration - Major players in the industry are increasingly adopting AI technologies to enhance their offerings, with companies like Huatu and Zhonggong introducing AI products for interview training and essay grading [5][6]. - AI applications have improved efficiency, allowing for more personalized feedback and increased interaction between students and instructors [6][7]. - The integration of AI is expected to lower costs and streamline processes, potentially transforming the business model of public examination training institutions [7][9]. Group 4: Future Opportunities - The collaboration between leading institutions like Huatu and Fenbi aims to diversify product offerings and enhance resource integration, which could help the industry move beyond its current "involution" state [9][10]. - There is a growing market for employment services related to existing users, with AI tools being developed to enhance workplace skills, indicating a potential new revenue stream for training institutions [10].

资料图 21世纪经济报道记者王峰北京报道 2026年公务员国考笔试成绩近日公布，超过371万报名考生被筛选至数万人，向着面试做最后冲刺。 近年来，公务员考试激烈程度水涨船高，公考培训行业却显露"内卷"迹象。中小型公考培训机构跃跃欲试，以低价策略蚕食市场。 2026年寒假，河北石家庄一家公考培训机构推出18天18晚0元学活动，不仅免学费、住宿费，还免费提供讲义、茶歇和督学服务。这套课程的 市场价格至少数千元，如今被一打到底，震动业内。 超低价能带来行业洗牌，但更深藏危机。对参战企业来说，既无法优化商业模型，也无法拓展市场边界。 在公认的市场黄金期，公考培训行业却染上非理性竞争恶疾，这是为什么，又该如何破解？ "跟还是不跟？" 在多名业内人士看来，公考培训行业至少还有10年黄金期。 "延长学习时间，是考生提高分数的核心保障。" 一家大型公考培训机构工作人员说。长周期特训班以前是大机构的优势，因为这对授课教师 和教研员的人数、水平有很高要求。 但现在，这道壁垒已经弱化。由于公考培训巨头中公教育出现困难，大量教师溢出至中小机构。中公教育授课教师人数从高峰期的近万人减少 到目前的3000多人。 相比于全国布局的大型机构 ...