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美团启动中小商户发展扶持计划,单店最高发放助力金5万元
Qi Lu Wan Bao· 2025-08-06 09:24
Core Viewpoint - Meituan has launched a support plan for small and medium-sized restaurants to combat the impact of low-price and chaotic competition in the industry, aiming to promote healthy development and stabilize growth for these businesses [1][3]. Group 1: Financial Support - Meituan will provide cash and subsidies to support small and medium-sized restaurants, with a focus on those with long-term operations, high repurchase rates, and good reputations. By the end of this year, the support plan is expected to cover over 100,000 restaurants, with a maximum support amount of 50,000 yuan per store [1]. Group 2: Infrastructure and Operational Support - Meituan aims to help 200,000 small restaurants complete infrastructure upgrades by reserving half of the space in all Huanyin Canteen locations for industry-wide restaurant access, along with providing special support funds [3]. - The Huanyin Canteen will offer supply chain support and infrastructure capabilities, allowing new entrants to operate smoothly with minimal setup [4]. Group 3: Marketing and Consumer Engagement - Meituan plans to expand the coverage of "in-store self-pickup exclusive discounts" to encourage in-store dining and will continue to optimize marketing tools to promote quality competition rather than price competition [5]. Group 4: Technology and Efficiency - Meituan has launched AI operational tools that will be offered for free to all industry merchants, providing features such as store location selection, menu development, smart decoration, customer service, and operational analysis to enhance efficiency and reduce the digital operational burden on small merchants [6].
美团向中小商户发放助力金,最高5万元
Feng Huang Wang· 2025-08-05 12:02
Group 1 - The core viewpoint of the article is that Meituan has launched a support plan for small and medium-sized merchants to help them achieve stable growth amid increasing competition in the restaurant industry [1] - Meituan plans to provide additional cash and subsidies to support long-term operating, high-repurchase, and well-reviewed small restaurant merchants, with an expectation to cover over 100,000 small restaurants by the end of the year [1] - Each restaurant can receive a maximum support fund of 50,000 yuan [1] Group 2 - The company will continue to expand the coverage and number of stores for the "in-store self-pickup exclusive discount" series to guide users to consume in-store, thereby driving traffic to offline dining [1] - Meituan is also optimizing marketing tools by reducing the display of "low price/discount price" and "promotion/discount" labels, encouraging restaurants to rely on quality for healthy competition [1] - Additionally, Meituan has launched AI management tools that offer functions such as store location selection, dish development, smart decoration, intelligent customer service, store operation analysis, and operational optimization, which will be made available for free to all merchants in the industry [1]
美团:将扩大“到店自提专属优惠” 覆盖,引导堂食消费
Xin Lang Ke Ji· 2025-08-05 09:55
Core Viewpoint - Meituan has launched a support plan for small and medium-sized restaurants to promote healthy industry development amid intensified competition and price wars in the restaurant sector [1][2] Group 1: Support Measures for Small and Medium-sized Restaurants - Meituan will provide cash assistance to small and medium-sized restaurants, with a maximum of 50,000 yuan per store, aiming to cover over 100,000 restaurants by the end of the year [1] - The company plans to help 200,000 small stores complete infrastructure upgrades by reserving half of the space in its "Raccoon Canteen" for all restaurant businesses to enter and receive support funds [1] - Meituan will expand the coverage of "in-store self-pickup exclusive discounts" to encourage dine-in consumption and reduce the visibility of low-price promotions, promoting healthy competition based on quality [1] Group 2: Technological Support - Meituan has launched AI management tools that will be offered for free to all businesses in the industry, including features for store location selection, menu development, smart decoration, customer service, and operational analysis [2] - The initiative aims to enhance operational efficiency for small and medium-sized merchants, lower the digital operation threshold, and alleviate the workload of business owners [2]