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单店助力金最高5万元 美团追加发放商户助力金
Guang Zhou Ri Bao· 2025-08-06 09:37
Group 1 - The core point of the article is that Meituan has officially launched a support plan for small and medium-sized merchants, providing financial assistance to help more small restaurants achieve stable growth [2] - Meituan previously initiated a "10 billion support fund plan" in December last year, which has already covered over 300,000 restaurant merchants by July this year [2] - Nearly half of the merchants reported a significant increase in order volume, while 40% of them experienced a noticeable rise in income [2] Group 2 - The support plan aims to address the impact of low-price and chaotic competition in the food delivery industry, which has adversely affected many small restaurant businesses [2] - To promote healthy industry development and counteract "involution," Meituan is increasing its investment to support small restaurants with a good reputation and high customer retention [2] - By the end of this year, Meituan's support fund is expected to cover an additional 100,000 small restaurants, with a maximum individual support amount of 50,000 yuan [2]
美团向中小商户发放助力金,最高5万元
Feng Huang Wang· 2025-08-05 12:02
Group 1 - The core viewpoint of the article is that Meituan has launched a support plan for small and medium-sized merchants to help them achieve stable growth amid increasing competition in the restaurant industry [1] - Meituan plans to provide additional cash and subsidies to support long-term operating, high-repurchase, and well-reviewed small restaurant merchants, with an expectation to cover over 100,000 small restaurants by the end of the year [1] - Each restaurant can receive a maximum support fund of 50,000 yuan [1] Group 2 - The company will continue to expand the coverage and number of stores for the "in-store self-pickup exclusive discount" series to guide users to consume in-store, thereby driving traffic to offline dining [1] - Meituan is also optimizing marketing tools by reducing the display of "low price/discount price" and "promotion/discount" labels, encouraging restaurants to rely on quality for healthy competition [1] - Additionally, Meituan has launched AI management tools that offer functions such as store location selection, dish development, smart decoration, intelligent customer service, store operation analysis, and operational optimization, which will be made available for free to all merchants in the industry [1]
美团:将扩大“到店自提专属优惠” 覆盖,引导堂食消费
Xin Lang Ke Ji· 2025-08-05 09:55
Core Viewpoint - Meituan has launched a support plan for small and medium-sized restaurants to promote healthy industry development amid intensified competition and price wars in the restaurant sector [1][2] Group 1: Support Measures for Small and Medium-sized Restaurants - Meituan will provide cash assistance to small and medium-sized restaurants, with a maximum of 50,000 yuan per store, aiming to cover over 100,000 restaurants by the end of the year [1] - The company plans to help 200,000 small stores complete infrastructure upgrades by reserving half of the space in its "Raccoon Canteen" for all restaurant businesses to enter and receive support funds [1] - Meituan will expand the coverage of "in-store self-pickup exclusive discounts" to encourage dine-in consumption and reduce the visibility of low-price promotions, promoting healthy competition based on quality [1] Group 2: Technological Support - Meituan has launched AI management tools that will be offered for free to all businesses in the industry, including features for store location selection, menu development, smart decoration, customer service, and operational analysis [2] - The initiative aims to enhance operational efficiency for small and medium-sized merchants, lower the digital operation threshold, and alleviate the workload of business owners [2]
美团:即日起正式启动中小商户发展扶持计划 向中小商户发放助力金
Core Viewpoint - Meituan has launched a support plan for small and medium-sized merchants to promote healthy industry development and combat "involution" [1] Group 1: Company Initiatives - Meituan will provide financial assistance to small and medium-sized merchants, with a focus on the restaurant sector [1] - The initiative aims to support over 100,000 small restaurants by the end of this year [1] - Each restaurant can receive a maximum financial aid of 50,000 yuan [1]
美团:正式启动中小商户发展扶持计划 向中小商户发放助力金
Di Yi Cai Jing· 2025-08-05 09:45
Core Viewpoint - Meituan has launched a support plan for small and medium-sized merchants, providing financial assistance to help more small restaurants achieve stable growth amid increasing competition in the restaurant industry [2] Group 1: Support Plan Details - The support plan includes cash and subsidy investments aimed at small and medium-sized restaurants with a focus on those that have been operating for a long time, have high repurchase rates, and good reputations [2] - By the end of this year, Meituan expects to extend its support to over 100,000 small restaurants, with a maximum assistance amount of 50,000 yuan per store [2]