Core Insights - The article emphasizes the necessity for companies to undergo digital transformation in response to evolving consumer demands and technological advancements, particularly in AI and data utilization [2][6][8] - It highlights China Mobile's launch of the "Mobile Love Purchase" smart life mall as a strategic move to enhance user engagement and redefine business-user relationships through innovative technology [11][12][23] Group 1: Digital Transformation and Market Trends - The competition landscape is shifting from traditional metrics like supply chain efficiency to digital capabilities, with data becoming a core asset [6][8] - IDC predicts global digital transformation spending will approach $4 trillion by 2027, indicating a significant market trend towards digital investments [7] - Traditional business models are facing challenges, with stagnant revenue growth in sectors like telecommunications and rising customer acquisition costs in e-commerce [8][9] Group 2: "Mobile Love Purchase" Business Model - The "Mobile Love Purchase" mall utilizes an "AI Bean" system to foster long-term emotional connections with users, moving beyond traditional loyalty programs [13][15] - The "Lingxi Intelligent Body" enhances user experience by providing personalized, seamless service across the shopping journey, addressing pain points of traditional service models [16][18] - The integration of "AI Beans" and "Lingxi" creates a B2B2C ecosystem, allowing for cross-industry collaboration and resource sharing, enhancing value for both B2B partners and C-end users [20][22][23] Group 3: Strategic Implications for Companies - Companies are encouraged to view digital transformation as essential for survival rather than an optional strategy, with immediate action required to adapt to changing market dynamics [8][27] - The case of "Mobile Love Purchase" serves as a model for other enterprises, illustrating the importance of aligning user needs with technological capabilities to drive growth [26][28]

转自：北京日报客户端 10月11日，在2025中国移动全球合作伙伴大会上，中国移动密集发布最新合作计划、产品和能力体系， 包括"AI+"行动计划升级暨"AI+"生态联盟、国际品牌焕新暨生态联盟、"点亮百城"量子试验网暨量子生 态联盟、"移动爱购"暨数智生活商城生态联盟等。 中国移动全新国际品牌——CMobile，立足中国移动全球化战略布局生动诠释4C内涵：Customer（客户 为芯），代表以客户为中心，提升端到端服务质量，实现一体化的大服务协同；Cooperation（开放合 作），代表构建持续可信的多边合作方式，做全球客户可信赖的数字合作伙伴；Creation（创新筑 基），代表持续推动技术创新与技术变革，在产品能力、技术标准、生态合作上快速响应市场，以领先 的数字化能力为千行百业有效赋能；Connection（智联全球），代表加快海陆缆、IDC、POP点等新型 信息基础设施建设，构建全球泛在融合的智慧连接。为更好服务全球客户，加强国际交流合作，中国移 动倡议并发起"国际生态联盟"，以更高的格局、更开放的姿态，协同全球产业链上下游伙伴，构建一张 共生、共荣、共进的全球数字协同网络，携手进入生态共建新阶段。 ...

Group 1 - The core point of the article is that China Mobile is rebranding its existing points service to "AI Beans" starting from September 26, 2025, while maintaining the current consumption reward rules and account balance [1] - China Mobile has been actively developing AI-related businesses, collaborating with Honor on the Lingxi intelligent assistant product and launching a series of AI communication products, including AI transcription, AI secretary, AI family show, AI courtesy, and AI companion chat [1] - The rebranding of points to "AI Beans" is expected to pave the way for the development of its AI business, despite no significant changes in the existing service [1]