9 月 5 日，IFA 2025（柏林国际电子消费品展览会）正式开幕。作为欧洲历史最悠久、最具影响力的消费电子与家电展，IFA这个跨越百年的"大秀场"一直吸 引着全球消费电子从业者的目光，成为全球科技创新的风向标之一。 今年的IFA，超过2800家全球家电及消费电子厂商齐聚盛会，尽管柏林的秋雨夹带着凉意，但仍阻挡不住柏林会展中心来自全球科技企业和观众的热情。 36氪在现场发现，展馆数公里内的黄金广告位被大量中国品牌占据，技术展区里的中国企业创新成果密集涌现，中国品牌又一次"攻占"会场。作为全球家庭 消费电子品牌进入欧洲市场的最重要窗口，IFA已成为中国厂商的必争之地。 IFA过去的展品以家电行业的前沿趋势产品为主，近年来外延边界也在逐渐扩大，成为泛家庭场景的"科技秀场"， 人工智能、物联网、绿色科技等新领域的品牌也颇为活跃。 今年的IFA，智能手机厂商比以往更少，但其他品类产品的多样性却令人印象深刻。从动力电池机器人，再到无人机和AI眼镜，超16万平方米的展馆中，一 系列新产品让我们目不暇接。 在场馆日均暴走二三万步，累计行走10万步逛遍IFA展馆，我们发现：这几个来自不同细分市场的新产品让我们眼前一亮。 这 ...

Core Insights - The emergence of new players in the electric vehicle and AI sectors is driven by the ongoing industrial transformation, with many tech executives launching startups focused on these hot areas [1] Company Overview - Astraux, a trendy tech brand founded by former Meizu Group CEO Su Jing, focuses on micro electric vehicles, AI companion robots, and AI glasses, and made its debut at IFA 2025 [2] - The founding team includes industry veterans such as former COO of Polestar Chen Siying and former Xiaomi executive Jie Sheng, indicating strong leadership [2] - Astraux is primarily targeting overseas markets, particularly Europe, with plans to register multiple trademarks related to its brand [2] Product Highlights - Astraux showcased three flagship products at IFA: micro electric vehicles, AI companion robots, and AI glasses, all aligned with current market trends [5] - The micro electric vehicle is designed for urban convenience, featuring a compact structure and advanced safety features, with a starting price of €5,990 [6] - The AI companion robot, Aimon, is designed for emotional interaction and social engagement, priced at €89, with a projected market growth from $13.4 billion to between $70 billion and $150 billion by 2030 [7] - Astraux's AI glasses combine functionality with style, featuring an 8MP camera and real-time translation capabilities, priced at €79 [10] Market Potential - The global micro vehicle market is projected to reach $56.14 billion in 2024, with a CAGR of 2.6%, and significant subsidies in Western Europe are expected to boost sales by 50% [5] - The AI companion robot market is anticipated to grow significantly, with a CAGR of 200%-236%, indicating a strong demand for innovative AI products [7] Competitive Landscape - Astraux's success will depend on leveraging the founders' experience in automotive and AI hardware, as well as navigating the competitive landscape in these rapidly evolving sectors [12]