Core Insights - Beike's Q2 2025 financial report shows robust performance with total transaction volume of 878.7 billion, net income of 26 billion, and adjusted net profit of 1.821 billion, indicating resilience during the real estate adjustment period [1] - The company is transitioning from a scale-driven growth model to an efficiency-driven approach, leveraging AI technology to enhance productivity and meet changing consumer demands in the real estate sector [2][3] Financial Performance - In Q2 2025, Beike's existing home business generated a GTV of 583.5 billion and net income of 6.7 billion, while the new home business achieved a GTV of 255.4 billion, reflecting an 8.5% year-on-year growth in GTV and an 8.6% increase in net income [2] - Non-real estate transaction services accounted for 41% of total net income, with home decoration and rental services showing significant growth [4] Business Strategy - Beike is focusing on a multi-faceted strategy, referred to as "one body and three wings," to expand its home decoration, rental, and other service offerings [4] - The company is implementing AI-driven tools to enhance operational efficiency in both home decoration and rental services, leading to improved service delivery and customer satisfaction [6][7] Technological Innovation - Beike has introduced AI tools such as the "Lai Ke" marketing intelligence system to assist real estate agents in customer acquisition and lead conversion, with over 335,000 agents using the tool by mid-2025 [3] - The company has launched an AI online service assistant named "Pudding" to provide market analysis and property comparisons, which has seen a 59% increase in conversation volume since its launch [3] Market Positioning - Beike is shifting its focus from broad market coverage to deep community engagement, aiming to become the primary choice for real estate services within local communities [8][9] - The company is exploring community-based service models, including opening home decoration showrooms that reflect local housing needs and preferences [9][10] Future Outlook - Beike aims to adapt to the new normal in the real estate industry by enhancing its service offerings through technology, product innovation, and community-focused strategies, as stated by CEO Peng Yongdong [10]

总交易额 8787亿、净收入260亿、经调整净利润18.21亿......近日，贝壳发布2025年二季度财报， 多项稳健的财务数据，显示出其在房地产调整期，仍具增长韧性。 稳健增长，是贝壳不变的业绩趋势，但与行业共生多年，贝壳已将持续变革刻入基因。过去，贝壳通 过 ACN、真房源等模式，解决了行业交易安全问题；如今，随着房地产行业步入存量时代，贝壳正 通过AI赋能、效率破局，再次涌入浪潮的前列。 二季度，贝壳围绕居住服务进行了多重升维，如通过科学管理和 AI技术等能力，助力存量房和新房 业务取得超出市场的表现；在产品端，家装业务提升产品力和交付力，租赁业务打磨差异化的产品。 非房产交易服务业务的净收入占比达41%。 "在房地产行业发展新形势下，消费者需求正发生巨大转变，平台也将在人店网络实现规模增长的基 础上，走向效率驱动发展的新阶段。"贝壳联合创始人、董事长、首席执行官彭永东表示，AI技术的 突破，将为生产力提升带来巨大机遇。 技术重塑贝壳 2025年以来，房地产行业利好政策频出，"止跌回稳"的趋势不断巩固。不过，经历二十余年高速发 展后，业内普遍认为，地产已触及规模增长的天花板，"存量时代"已然到来。 一 ...