精彩观点： 全球仅四家公司在三模态均达到领先水平：MiniMax是全球仅有的四家在语言、视频、声音三个模态都达到全球领先水平的公司之一，另 外三家是OpenAI、谷歌和字节跳动。公司将80%以上资源投入模型层和基础设施，模型本身才是核心产品，应用只是展示窗口。未来竞争 将是全模态融合，单模态公司将失去竞争力。 高效的研发组织和持续创新的能力才是关键：尽管市场以惊人的月度双位数速度增长，但真正能在模型层持续发布全球领先产品的核心玩 家数量在不断减少。资源（算力、资金、人才）并非成功的唯一保证，高效的研发组织和持续创新的能力才是真正的壁垒。 M2模型成为AI编程领域最大国产模型：今年10月MiniMax发布的M2语言模型是全球开源模型中真实token用量最大的AI编程模型，成为首 个真正切入该领域的国产模型，用量相当于其他所有国产模型总和。 每一块钱买到更多智能：MiniMax从创立第一天就是全球化公司，所有产品均服务全球用户，目前大部分商业化收入来自海外。核心战略 是与所有人共创智能，用更少资源做出更领先的模型和创新，提供更高的"per dollar intelligence"（每块钱的智能水平）。 Agent ...

Core Insights - The article discusses the transformative shift in search methods due to the rise of AI, emphasizing the need for brands to adapt to new AI-driven search optimization strategies to avoid being left behind in the evolving landscape [1][3]. Group 1: AI Search Evolution - The search paradigm has shifted from "finding links" to "getting answers," with users now favoring natural language queries over fragmented keywords. A significant 62% of users no longer click on traditional search results, opting instead to trust AI-generated answers [3][5]. - This shift has profound implications for brands, as information not included in AI-generated answers risks being overlooked, fundamentally altering brand exposure and traffic acquisition strategies in a "zero-click world" [3][5]. Group 2: GEO Optimization - GEO optimization emerges as a response to this change, fundamentally differing from traditional SEO. While traditional SEO focuses on achieving high website rankings to attract clicks, GEO optimization aims to integrate brand arguments, data, and service information into AI answers, allowing visibility without requiring users to click on websites [5][7]. - Brands employing professional GEO optimization strategies can see exposure in AI search results increase by 3-5 times, indicating a shift in competition from "ranking" to "citation" [5][7]. Group 3: Practical Examples from Manlong New Search Marketing - Manlong New Search Marketing has positioned itself as a leader in GEO optimization, leveraging a dual approach of "technology + content" to build core advantages without resorting to traditional ranking tactics [7][10]. - The company has developed an intelligent semantic analysis engine that utilizes NLP and deep learning, achieving a 92% accuracy rate in parsing complex user queries, thus enhancing the likelihood of brand content being selected by AI [9][10]. - By creating a "brand knowledge base" that transforms brand information into AI-friendly formats, Manlong has significantly improved the coverage and conversion rates for brands, exemplified by a 65% increase in answer coverage and a 41% rise in user click-through rates for a major air conditioning brand [12][10]. Group 4: Strategic Platform Engagement - Manlong New Search Marketing acts as an agent for platforms like Zhihu and Xiaohongshu, tailoring AI search optimization strategies to the unique rules of each platform. This includes building authoritative content on professional communities and creating relatable content on lifestyle platforms to enhance search optimization outcomes [13][14]. - The ongoing evolution of AI search represents not just a technological upgrade but a fundamental change in how users access information, necessitating brands to adapt to the new logic of information dissemination [14][15].